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Running head: VALUES AND ETHICS: SOUTHWEST AIRLINES
Values and Ethics: Southwest Airlines
University of Phoenix
Personal values and organizational values are important concerning decisions for any company. Those values and the decision-making style of one team member, based on the Williams Institute Ethics Awareness Inventory Assessment, correlates with the organizational style of Southwest Airlines, as discussed in this paper. Ethics, values, and character are critical components of any successful company. Companies that operate by any different perspective usually are unsuccessful. The challenge of any manager is to make sure that all his or her employees
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business with new operations in Texas and Alabama. The company adopted the name Nucor Corp. in 1972, than he initiated a long term strategy to grow Nucor into a major player in the U.S. steel industry. As a joist company Nucor was dependent on America and foreign steel producers for their key input. So, Iverson decided to integrate backwards into the steel making hope to stabilizing supply and lower the cost of their joist business. There after Nucor began construction on the company, own steel mill in Darlington, South Carolina close to an existing joist operation. Soon after, the Nucor became recognized as the Southwest Airlines of steel business and in the year 1985, Nucor become the
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Southwest Airlines’ Motivational Profile
Southwest Airlines’ Motivational Profile
According to Merriam-Webster (2011), the definition of motivation is “a motivating force, stimulus, or influence” (p. 1). Based on Johmarshall Reeve’s Understanding Motivation and Emotion, this definition is widely customary by many psychologists, but what psychologists cannot agree on is what causes motivation. In fact, this topic has been on a rollercoaster ride over many decades by gaining and losing popularity of psychologists. Keeping of this in mind, some of today’s top companies keep motivation near and dear to everything that they do. The chosen organization
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SUCCESS SOUTHWEST AIRLINES
So, to start with, the company was founded in 16th of March, 1967 Dallas by Herb Kelleher and Rollin King. It has a subsidiary company which is AirTran Airways. Southwest Airlines flies to 72 destinations in the United States. Key people of the company are Herb Kelleher (Co-founder), Rollin King (Co-founder) and Gary C. Kelly (President, CEO & Chairman). And total assets in 2010 were more than 15 billion dollars.
In simple words, more than 44 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on
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SOUTHWEST AIRLINES FUEL HEDGING AND RELATIONS TO PROFITABILITY
Southwest Airlines Fuel Hedging and Relations to Profitability A Case Study in Cost-effective Fuel Management
SOUTHWEST AIRLINES FUEL HEDGING AND RELATIONS TO PROFITABILITY
In order to stay airborne, a passenger airline has to consistently generate profits. Profits come only from paying passengers, hence all stratagems must be customer oriented. In a scenario where there are many airlines competing with each other, one way of attracting passengers is to keep the cost of flying low, while providing value for money. On the other hand, expenses must tightly controlled to reach and stay at the lowest
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We love your Bags 2
1. Determine how Southwest Airlines corporate culture differs from other airlines.
Wiley (2012) found…that Southwest Airlines corporate culture, started in 1971, It was at dinner two men with a great plan craved out on a dinner napkin. These co-founders are Mr. Herb Kelleher and Rollins King. The originally started to serve three cities in Texas, it was a triangle route from Dallas to San Antonio, and Houston. Wiley found (2012) “Southwest interest in its passengers was reflected when competing airlines started to charge customers for their checked
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sphere…. Under the political sphere…. Under the civil sphere…. Under the environment….
Recent events related to the programs are in January 2014, The Department of Transportation’s Passenger protection Regulations Rule #2 and the Full Fare Advertising went into effect. “If a flight’s status changes by thirty or more minutes or the flight is cancelled, Airlines must inform Customers within thirty minutes of that change” (Anderson, 2012). Southwest has already had this in their policy and so they comply with new regulations.>>>>
The stakeholders’ views of the programs Southwest implements are important to Southwest. “The centrality of customer service to the Southwest mission
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Effects of Quality Management on Domestic and Global Competition
Quality Management and Productivity- BSHS/449
June 10, 2012
The focus of this paper will compare and contrast the quality management of Southwest Airlines which competes in the domestic market and Lufthansa competes in the global market. I will describe procedures of similarity between both organizations. This paper will also explain how the process produces a competitive service in both the global and domestic market. Finally, I will explain how quality management affects both companies in the domestic and global market. Southwest Airlines was
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Southwest Airlines People Management
26 Aug 2012
Southwest Airlines has been the most profitable airline in the United States for decades. It leads in customer satisfaction and for years led the rankings in on time performance. Many have identified the successful business practices that have allowed such remarkable success but Southwest's corporate culture has been identified as the secret sauce. This paper will discuss the company's overall people strategy, employee reward and motivation, company culture, employee hiring and sustainment, and ways to continue success.
Southwest Airlines History
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Southwest Airlines was founded by Rollin King and Herb Kelleher in 1967. The airline was originally incorporated to serve three major cities in Texas (Dallas, Houston and San Antonio). The idea was to create an airline with low fares, easy scheduling and quality customer service. Some of the dominant airlines at that time initiated a series of litigations against southwest airlines in an attempt to prevent them from launching their first flight. After winning the legal battles, other problems started to ensue e.g. the company needed to strategize on how to maximize profits and at the same time compete with other players within the airline industry. The following are some issues the company
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people who never thought about using the brand or product or was hesitant about doing so be willing to give it a chance and that’s what more and more companies are doing right now.” ("Global, Entrepreneurship & Small Business", 2014).
One example in an industry that has a lot of competitors but is definitely a blue ocean company would be Southwest Airlines. When you think of a company such as Southwest Airlines, some people may ask, why this company is a Blue Ocean company. The reason behind it is simple. Southwest Airlines, a company based out of the United States made history when they were the first low-cost carrier. The one thing that Southwest did was analyzed alternative industries
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Case Analysis of Management Control System
Southwest Airlines Corporation
Southwest Airlines actually could hit the company goal on achieving profitability for consecutive 32 times which is really good compared to others airlines corporations. The company could offer low cost fares to its customer mostly through website and also provides point to point flight majoring on short haul and medium flight. Besides, to ensure the organization reach company goals, the company put more effort on creating comfortable environment and culture for its employees. The company strategy is align with Anthony and Govindarajan (2005) statement about good management control system that is created
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Keller Business School of Management
HRM 594 Staffing Organizations
Professor Burnell Carden
August 24, 2013
The intent of this paper it to define critical concepts of strategic planning with Southwest Airlines (SWA) top management and how their organization pursued choices and different strategies to run the business by using superior performance employees that gave them a competitive advantage over their competitors. I will concentrate on the thirteen strategic staffing decisions that are critical for any organization to be successful. I will also emphasis the knowledge, skills, abilities, and others (KSAOs) relative to the staffing process and how the
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. The whistleblower can protect themselves from criminal charges if they report illegal activities which company instructed him or her to perform before they are performed. The company can be protected by a whistleblower, if the whistle is blown before the unethical or illegal actions financially destroy the company.
On January 16, 2015, Southwest Airlines, a publicly traded airline company, agreed to pay $35,000 to a company mechanic, Charles Hall. This payment by Southwest Airlines was to pay for attorney fees and expenses after Mr. Hall blew the whistle on the company when they threatened to punish Mr. Hall for reporting a safety issue after an inspection performed on an airplane on
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MMPBL-560 Managing in a Cross Cultural Environment
Socio Geographic Factors for Southwest Airlines
Businesses are determine to be successful in the future because they know they will be challenged to embrace the changes in a diverse group, which will allow them to be competitive in the global sector. Organizations that will develop a cultural sensitivity will be crucial in order to succeed and within recruiting and retaining the qualified workforce. Defining cultural sensitivity is described as acceptance. Organizations will need to accept the values and beliefs of an individual. In addition, understanding that each employee is different and working
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and industry experience has been integral for JetBlue’s successful start. JetBlue was started up with cushion of the initial capital 130 million dollars. Together with acquisition of a talented team, JetBlue is gaining a wealth of knowledge within the airline industry from strategic recruiting practices JetBlue envisioned success. This is contrary to the startup to Southwest Airlines where their founder had no significant planning or industry experience. The support of NY state congressional delegate, US Senator Charles Schumer and state Governor Pataki’s lack of significant political and regulatory challenges has facilitated JetBlue to acquire slots and certification for operational
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industry. As transport services cannot be shifted or stored in time, everything is lost and will caused important cost to the company. Due to high costs of strikes, it is rare that it occurs. But the menace of strike allows unions to capture wage gains for the representatives.
Southwest Airlines is unique in its industry in term of human and labor relation. First of all, it is the only airline present in the top 100 of the best corporate citizens in the U.S. and, moreover is a low-cost company; which is even more difficult to have good relationship with the employees. To show how the company takes care of its employees, after the 11 September 2001 attack, passenger traffic drastically decreased
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industries, due to the cost of buying and leasing aircrafts, safety and security measures, customer service and manpower. Another major barrier to entry is the brand name of existing airlines and it is really difficult to lure customers out of their existing brands. On the other hand, a newcomer could enter this saturated market easier with a completely new concept and/or technology. This was the case when Southwest entered the airline industry, with the new concept of budget or low cost travelling. The new concept was appealing to whole new universe of customers who previously would have thought multiple times before deciding to fly instead of driving or...
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Corporate Strategy Analysis
April 30, 2015
Corporate Strategy Analysis
All corporate system distinguishes the arrangement of organizations, markets, or commercial ventures in which the association struggles and the distribution of assets among those organizations. The four fundamental options when utilizing corporate technique as a part of the arranging capacity of administration are fixation, vertical joining, concentric enhancement, and, aggregate expansion. After reviewing the Destination CEO videos, in regards to Xerox, Coco-Cola, VF Corporation, and Southwest Airlines, the group talked about the different techniques utilized by each organization.
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Jet Blue Airways – Crafting and Executing Strategy
January 15, 2012
Jet Blue Airways – Crafting and Executing Strategy
JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John F. Kennedy (JFK) International Airport. Prior to its name JetBlue Airways, David Neeleman founded this company under the name “New Air” and several of the employees who once worked for JetBlue Airways also worked for Southwest Airlines prior to
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Twenty years later, Ryainair reported half-year profits of £408 million, up 24 percent on the same
period for the preceding year, based on increased passenger traffic of 20 percent to 26.6 million
passenger trips. The keys to such amazing change to fortune? Detailed planning every aspect of Ryanair
business. Borrowing best practices from American low- cost carriers such as Southwest and Jetblue,
Ryanair’s unwaivering focus on revenue management and cost control has produced a business model
that is far more robust that any of its competitors.
When Boeing stress-tested Ryainair’s operations in 1998 as part of its due diligence process for
the sale of 25 new planes, Boeing’s auditors
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longest period since the 1930s Depression, reopened for business on 18 September. As expected, sectors such as airlines and insurance were quickly decimated. Continental Airlines led the large US carriers down, with a 49 per cent drop in their share price. It had been seen as the most financially healthy of the US carriers until the attack, but it subsequently announced that it could not make US$70m in aircraft financing payments. AMR, the operator of American Airlines, was down 39 per cent while UAL, the owner of United Airlines, was down by 43 per cent. The world’s third largest airline, Delta, fell 46 per cent. Southwest Airlines, the world’s leading low-cost carrier, fell 34 per cent. Smaller
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County of Denver, but does not operate using tax dollars. Instead, the airport is an "enterprise fund" generating its own revenues in order to cover operating expenses. The airport operates off of revenue generated by the airlines – landing fees, rents and other payments – and revenues generated by non-airline resources – parking, concessions revenues, rent and other payments.
Denver has traditionally been home to one of the busier airports in the nation because of its location. Denver International Airport is the main hub for Frontier Airlines and commuter carrier Great Lakes Airlines. It is also the fourth-largest hub for United Airlines. The airport is a focus city for Southwest Airlines
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encouraged Tony to focus on shorter flights.
In addition, Tony was able to have the Malaysian government assist with infrastructure development and the government saw AirAsia as a benefit to the help the country move forward regarding the economy.
Tony Fernandes and the AirAsia team saw an opportunity and they took advantage of it. Having started shortly after the September 11, 2001 attacks in America, this helped with initial start up cost due to lower leasing costs and operation costs. Also, having followed the business strategy of Southwest Airlines in America, Tony did not have to reinvent how a low cost carrier was to operate. And now, due to few government regulations
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your competition (e.g., Southwest Airlines’ USP is providing customers with low airfare without compromising service and comfort).
2. Describe the marketing objectives of your company. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
3. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Note: Insert the information from the completed Journal 3 entry into “Section 3: Unique Selling Proposition” in the provided Marketing Plan Template (located in Week 1).
Section 4: Pricing and distribution
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quote is of transformational leadership at Southwest Airlines. Herb Kelleher was one of the three founders of southwest Airlines and served initially as its president for around thirty years.
Transformational leadership is often derived from servant leadership. In servant leadership, the leaders support the followers and develop a relationship based on trust. Similarly, transformational leadership takes a step forward by motivating and inspiring the followers in such a way that they forget their self-interest and perform in an exceptional way which is more than what is expected from them. At Southwest Airlines, Kelleher practiced this kind of leadership to help his organization grow. They
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experience to the consumer. They are set on providing the consumer with great customer service while charging more for the flight.
2. What risks does Southwest face? Can it continue to thrive as a low cost airline when tough economic times hit?
There are many risks Southwest can face in the future such as competitors set on copying Southwest's business model of low fares,schedules, equipment stucture, and route structure. An increase in jet fuel can also hurt Southwest. Another risk is the growth of Southwest airlines. If Southwest grows too big and suddenly there is a significant drop in the amount of people traveling by airplane it could take a toll on the company. Southwest can defintely continue to thrive as a low cost airline through tough economic times because there will always be a market for the lowest price in any industry. Southwest has already proven this having profitability for 37 straight years. If economic history has shown us anything its that during tough economic times people will look for the lowest prices.
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choosing a different way to deliver a mix of values and activities.
Southwest Airlines found a position as provider for low-cost low-thrill, standardized provider
of flights within US for a value-based but low-cost position where other airlines have
difficulties to met the same cost structure and activities and therefore can n ot compete on the
chosen activity-value combination.
Ikea is cited as example that chooses a position as low-cost provider within the furniture
industry where customer are targeted under a self-serving model. The combination of
functional design, streamlined manufacturing and a modular furniture system have
been successful deployed to gain scale economies and a
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make better use of existing capacity. And while airport surface improvement is one of the main near-term areas of emphasis, work is also underway on other initiatives, such as improving operations on closely spaced parallel, converging and intersecting runways.”
On any given day, more than 87,000 flights are in the skies in the United States. Only one-third is commercial carriers, like American, United or Southwest. On an average day, air traffic controllers handle 28,537 commercial flights (major and regional airlines), 27,178 general aviation flights (private planes), 24,548 air taxi flights (planes for hire), 5,260 military flights and 2,148 air cargo flights (Federal Express, UPS, etc
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is the resource-based view? Give examples of three different types of resources?
The resource-based view (RBV) of the firm in which the basic premise is that firms differ in fundamental ways because each firm possesses a unique “bundle” of resources, which are used to develop competencies. These competencies provide a competitive advantage to the firm when certain conditions are met.
An example of a tangible asset: cars owned by Ford and other company.
An example of a intangible asset: Pepsi brand name.
6) What are three ways resources become more valuable? Provide different types of resources.
1. Competitive superiority – example, Southwest Airlines’ low cost structure
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Is the international airport in Jebel Ali which is situated 37km southwest of Dubai and was opened in year 2010. The airport consist of best transport modes, logistic and value added services together with mechanized and assemblage in single free economic zone. The annual capacity of airport is 12 million tonnes and cover area of 14000 hectares. The airport is largest is largest component of Dubai world central.
The Airport provides world class best travelling experience by providing safe, secure and environmental friendly responsible airports. The Airport works in collaboration with airlines, passengers and employs to oblige the growth of Dubai the world rising centre for
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also recommendations were made which are helpful for the organization (Pakistan International Airline) for their future perspectives.
Article # 1
Published: December 21, 2011
This article is not written with the intent of defending President ASIF ALI ZARDARI or his party. It aims to illustrate how the hyper personalization of politics and governance in Pakistan has created unachievable expectations for quick fixes, based on overly simplistic explanations of state failure.
Pakistan International Airlines (PIA) is an illustration of perhaps the biggest disservice the president has done for his country; he allowed himself to become a lightning rod for every explanation of state failure
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10km (6mi) southwest of the southern tip of the mainland is a tropical cliché, with beaches fringed with coconut palms and bountiful marine life. There’s nothing more strenuous to do here than soak up the rays, but it’s a clean and peaceful place without even a mosquito to disrupt your serenity. It’s possible to walk around the island in a day because it measures only 8 sq km (3 sq mi), shrinking to about 5 sq km (2 sq mi) during high tide.
Most of island’s 5500 inhabitants live primarily from fishing, and between October and April fisher people from neighboring areas bring their catch to the island’s temporary wholesale market. A ferry leaves Teknaf for St Martin every day and takes around
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Most governments provide infrastructure for tourist development - roads and sewage, for example. Some governments are also involved in operating tourist ventures like airlines and hotels. Sometimes the government may subsidise part of the cost of production of a tourism project.
The government can stimulate tourism by financial incentives such as low-interest loans sponsoring research for the general benefit of the tourism industry, and by marketing, promotion and visitor services. Governments have especially been involved in promotion.
Promotion of social tourism
The government can encourage travel by economically weaker sections. In India, this used
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- may neglect other, more effective ways of competing, such as tbrougb quality, service, delivery, and innovation. In reality, low labor costs are a slippery way to compete and perbaps the least sustainable competitive advantage tbere is. Tbose of you wbo believed tbat tbe airline trying to compete in tbe low-cost, low^-frills segment of the U.S. market would not succeed without using individual incentives succumbed to Myth #5: that the most effective way to motivate people to work productively is through individual incentive compensation. But Southwest Airlines has never used such a system, and it is the cost and productivity
HARVARD BUSINESS REVIEW May-Iunc 1998
SIX DANGEROUS MYTHS
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. Southwest Airlines the District Court decided that the website of Southwest Airlines was not in violation of the ADA because the virtual ticket counter on the website was a virtual construct and hence was not a public place of accommodation. It declared that the ADA is concerned with things with a physical existence and cannot be applied to cyberspace.
The many court cases in which it has been involved partially explain why the ADA is the disability-related law which with many Americans are most familiar. By emphasizing what the disabled can do instead of what they cannot do the ADA has been largely successful in achieving its aim to improve living conditions for the disabled. Although some
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spectacularly) the iPhone. That prescription is, if anything, even more imperative in an increasingly volatile world. But it is also incomplete. Disruption is less a single event than a process that plays out over time, sometimes quickly and completely, but other times slowly and incompletely. More than a century after the invention of air transport, cargo ships still crisscross the globe. More than 40 years after Southwest Airlines went public, tens of thousands of passengers y daily with legacy carriers. A generation after the introduction of the VCR, box-o ce receipts are still an enormous component of film revenues. Managers must not only disrupt
themselves but also consider the fate of their
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individuals who like change and are quick learners. That’s why companies like Southwest Airlines, Nike and W.L. Gore & Associates specifically look for people with initiative and the right attitude, including the desire for professional growth. Built-to-change companies need to have an employment contract that states that change is to be expected and that support for change is a condition of long-term employment. One of the best things that former CEO Lou Gerstner did when he began IBM Corp.’s massive
Many executives talk about the need for greater flexibility and adaptability from their companies. But the truth is that most businesses have organized themselves in ways that
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, but you need to take action across the company as well. Hire for civility. Avoid bringing incivility into the workplace to begin with. Some companies, including Southwest Airlines and Four Seasons, put civility at the fore when they interview applicants. It’s useful to give your team members a say about their prospective colleagues; they may pick up on behavior that would be suppressed in more-formal interviews. Rhapsody, an online subscription music service, conducts group interviews so that employees can evaluate potential teammates. It has been known to turn down applicants who are strong on paper but make the team uncomfortable in some way. In one case, a team considering two applicants
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firm's competitive position. Every firm makes decisions about issues such as: Customers. Who will it serve? Processes. How will it create value? Leaders. Their priorities, focus, and dedication. Staff. Who it hires, develops, and retains? Vision.
Its reason and purpose for existence. Those decisions define each company's genetic code. That code should be clear, simple, and understandable, for it provides lifelong direction to an organization. Here are some examples of strategic visions. Southwest Airlines - Fun; low fares. Coca-Cola - A Coke within an arm's reach. General Electric - #1 or #2 in what we do.
CNN - 24-hour news. Disneyland - The happiest place on earth. At a broader level
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Diversification is a company strategy where a company’s goal is to increase profitability through increased sales volume from new products and new markets. It allows a company to venture out into new lines of business that are different from present operations. Companies choose to diversify for a host of different reasons. A major reason companies make the decision to diversify is to achieve synergy, making it possible for two or more parts of an organization to achieve greater total effectiveness or profitability than what would have been possible for a single entity. (Investments, 2010)
There are advantages and disadvantages to company diversification. Diversification can help the
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Stateline Shipping And Transport Company
1. Formulation of the Problem
The Stateline Shipping and Transport Company wanted to transport industrial wastes from the 6 plants to the 3 waste disposable sites. The problem can be represented in as a Transportation table as shown below. Our problem is to find roots to disposable sites, such that the cost of transportation is minimized..
White water Los Canos Duras Availability (bbl)
Kingsport $12.00 $15.00 $17.00 35
Danville $14.00 $9.00 $10.00 26
Macon $13.00 $20.00 $11.00 42
Selma $17.00 $16.00 $19.00 53
Columbus $7.00 $14.00 $12.00 29
Allentown $22.00 $16.00 $18.00 38
Capacity (barrels) 65 80 105
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The main aim of recruitment and selection is to aid the decision making of the upper management to fill a gap; it helps them find the right candidate with the right qualifications and skills to be able to do the job not taking in to consideration their race, age, gender, colour or nationality. This is important as it is a fair, effective and in good practice.
The main aim of recruitment and selection is to aid the decision making of the upper management to fill a gap; it helps them find the right candidate with the right qualifications and skills to be able to do the job not taking in to consideration their race, age, gender, colour or nationality. This is important as it is a fair
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Eliminating Physical Education
Physical education is required in every American high school. Physical education programs engage students in regular physical activity and help students acquire skills and habits necessary to pursue an active lifestyle. There is evidence showing that Physical education can promote better classroom learning by keeping kids more on task and improving concentration. Physical education not only provides physical activity that can help a child in the short-term, but it can also teach students the behavioral and movement skills that will help them be physically active later in life. There are many reasons why physical education should be required, but perhaps the
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Ethics and Leadership in Criminal Justice 1
1. Universal responsibility.
I’d like to start out by defining the two.1. Universal-means of or pertaining to the universe, all nature, or all existing things. 2.Responsibility-to make one's actions and task their own, the willing acceptance of the consequences of my actions. Individuals, Institutions, Governments and International organizations make judgment about what is just and what is unjust based on a complex and general frameworks of moral and political values. These frameworks vary considerably across cultures and over time, but through the centuries prophets
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Identify the goal of the company and describe the strategy that was adopted to achieve it. Explain with full reference to available information and data how successful, or otherwise, this strategy turned out to be in practice.
Bunge Company was found in 1818 by a German merchant, Johann Peter Bunge in Amsterdam, Holland. It was to merchandise grains and imports from the Dutch colonies. The company has since grown to become one of the leading agribusiness and food company in the world. (Slack & Lewis, 2008, pg. 338)
Bunge’s products include: soy-protein meal to poultry feeders in Asia; edible vegetable oil to food manufacturers in the Middle East; and corn and wheat
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Effective Site Navigation
March 26, 2012
Effective Site Navigation
A Web page should provide a visitor with clear, easy-to-find information. This is why the navigation of a site is very important. By following the best practices of navigation, designers should have no troubles creating a site that is easy to use for any type of visitor. J & A Beagles, a new company looking for fresh ideas should consider these practices for navigation when creating their Web site so each page has maximum usability for their users.
Thinking too much while visiting a Web site concerning navigation usually ends in frustration. The worst case
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From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article is about the United States president. For other uses, see Thomas Jefferson (disambiguation).
Thomas Jefferson |
3rd President of the United States |
March 4, 1801 – March 4, 1809 |
Vice President | Aaron Burr
George Clinton |
Preceded by | John Adams |
Succeeded by | James Madison |
2nd Vice President of the United States |
March 4, 1797 – March 4, 1801 |
President | John Adams |
Preceded by | John Adams |
Succeeded by | Aaron Burr |
1st United States Secretary of State |
March 22, 1790 – December 31, 1793 |
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The following report examines the UK estate agency industry (residential sales at a local market level) between two time periods (the recent boom and subsequent recession that followed). Porters 5 Forces framework has been used to evaluate the changes in industry attractiveness. The analysis draws on industry specific information and makes reference to strategic management theory where appropriate. The discussion alludes to the capabilities of a chosen company within this industry and how it fairs as a competitive player. Finally, a critical evaluation of the framework in reference to the industry is pursued to support a discussion around alternative frameworks