582 words - 3 pages
With ever increasing popularity of credit cards comes with the ever increasing popularity of credit card debt. Excessive credit card debt can be discouraging and can make a person feel hopeless. However, there is still hope and help for individuals to reduce their credit card debt and improve their credit scores. Credit card debt consolidation is an important step in the right direction.
Credit card debt consolidation is the process of consolidating debt from multiple cards into smaller number of cards. It is sometimes referred to as balance transferring. The process involves transferring the balances of credit cards with higher APRs to credit cards with lower APRs. This results in
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Credit Card features | Card # 1 | Card #2 | Card #3 |
APR(Fixed or Variable) | 0% APR for first 12 billing cycles then Variable APR between 14.99% - 22.99% Will Apply. | 15.99% Fixed APR | 0 % APR through 11/2015 billing period then Variable APR between 12.9% - 22.9% Will Apply. |
Penalty APR and trigger event when it is charged? | Up to 29.99 % based on creditworthiness. This APR may be applied to a new transaction on your account if you make a late payment. | Up to 29.99%. This is triggered when: if you fail to make any Minimum Payment by the date and time due or make a payment to us that is returned unpaid. | 29.4% and the trigger event when it is charged is: if you make a late
682 words - 3 pages
Target Credit Card Breach
It was the holiday season of 2013. It is the busiest time of the year for retail. Everybody is pretty much out and about doing their Christmas shopping for their families and friends. Lots of people especially women don’t carry a lot items on them when they go shopping. Bank debit cards have replaced the checkbook and cash because people don’t want to carry cash or a checkbook when they go out shopping. They only want to carry their driver’s license, a bank card, and a credit card or two. While carrying less can be more convenient for people, it’s not always a safe thing to do. People are not aware that making purchases with a credit card or a bank card can
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Should Credit Card Companies be on campus marketing to College Students?
Com 1 172
April 13, 2011
Credit Cards are an amazing piece of plastic that can change your whole life in an instant. A case in point Tom Meitner a student at the University Of Wisconsin has a balance of 8,000 dollars in credit card debit still to this day. That’s why growing up it was always said that if you really need to something than pay with cash, Otherwise you really don’t need it. I wish that when I was younger I would have been a lot smarter with the knowledge that I have now
2803 words - 12 pages
Who is to blame for the recent crash of the credit card industry: issuers or consumers? Numerous citizens think that credit card companies have greedy loan customs whose intent is to provide loans to unstable consumers. Others citizens think that consumers should be able to handle their purchases in a competent way. And others believe that the issue stems from both customers and credit card issuers. That each side of the debate generates a responsibility to be reasonable, lenders in their lending and consumers in their spending. This paper will examine a short history of credit cards, look at bank lending practices, consider consumer responsibility, and we will discuss
533 words - 3 pages
Axia College at University of Phoenix
June 9, 2011
Credit Card Research
Credit card companies charge a number of fees depending on the type of credit card that is being used. One fee that is commonly charged is called the interchange fee which is what the Card Associations charge a business for any credit card transactions. This fee varies in regards to the type of Merchant Account and how the transaction is sent. The fee will consist of a percentage rate that pertains to the total amount of the bill and also a flat rate per each transaction fee (Shift4 Corporation, 1994-2011).
Visa and Mastercard each have their own interchange fees that they charge whenever
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Analysis of credit card debt
By: Corrine Owens
Analysis of credit card debt pg.1
Based upon a balance of 5,270.00 on an APR of 15.53% the calculation is as follows per US BANK: $256.85 per month will pay off your credit card in 24 months.
To pay off your credit card balance of $5,270 in 24 months you need to pay $256.85 per month. This includes your additional monthly
683 words - 3 pages
How to negotiate with credit card companies to settle debt
You have done it all to pay off your debt and you are still drowning financially, beside bankruptcy there is still an option. Informing your creditors about your situation and telling them that you have no other option left beside bankruptcy but you want to avoid at all costs. You can ask for a revised payment plan, lower interest rate. You will have to appeal to their desire of getting paid, as faced with the prospect of total loss in case of you declaring bankruptcy they will try to avoid it as much as you do.
This sounds like solid good news but it is not a bed of roses, it is painstaking hard work. You will have to make long
1019 words - 5 pages
Have you ever wondered if there is something out there that can allow you to buy the things that you need or want while offering you many benefits? There is! Credit cards and most Americans should use them. It is estimated that 80% of American households have at least one credit card (Fast facts about credit card debt, 2006, para 10.) There are many types of credit cards, allowing anyone to choose the one best suited for his or her needs. Although there are some disadvantages to using credit cards, the advantages outweigh them by far. Most important, using credit cards can help to build credit history, which will allow the user to gain more credit and maintain a good credit score
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Credit Cards and College Students
Many students in college are taking out student loans to pay their expenses; add credit card debt to the mix and it is just a bad situation. Almost every college student has seen the ads for credit cards. Credit cards are a way of life for many people. Americans are already bombarded with ads for the latest and greatest credit cards. Is it really necessary to market them on college campuses as well? Many believe that advertising on campus just leads our youth into the same lower credit score issues that past generations have had. People in college may not understand the responsibility that comes with having a credit card, how to use it properly, or
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ELECTRONIC PAYMENT SYSTEM
Electronic Payments or e-payments refer to the technological breakthrough that enables us to perform financial transactions electronically. It can also be explain as a way of paying for a goods or services electronically, instead of using cash or a check, in person or by mail.
TYPES OF ELECTRONIC PAYMENT SYSTEM
Some of the types of electronic payments are the following;
• Credit Card
• Debit Card
• Smart Card
• Electronic Fund Transfer (EFT)
Credit card is small plastic card with a unique number attached with an account. It has also a magnetic strip embedded in it, which is use to read credit card via card readers. When a customer
710 words - 3 pages
Debit or Credit, Pick Your Plastic
(Gestner, L (2013) credit or debit, pick your plastic). The issue the author of (credit or debit, pick your plastic), is explaining which card of payment is best for an individual to use on a daily bases. An individual have three ways of payment, credit, debit and prepaid card. Although a person can pick between these choices they all have there pro’s and con’s. Choosing a right payment plan is very important, so you can manage your money at a better rate. The author (Gestner, L of debit or credit pick your credit) gave interesting view points on each section of payment that can be beneficial or hurtful if not understanding the hidden
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As there are rapid growth credit card business Hong Kong, Hang Seng Bank need to put more effort to increase their credit card customer base. They should put more resources in developing credit card products and improve services.
The Boston Consulting Groups(BCG) Growth-share matrix is applied to assess the sizes and positioning of the Credit Card. Hang Seng Bank Credit Card business is positioned as ႓Star႔ as it has covered high relative market share in fast growth credit card business. The Bank႒s credit card business is lucrative and will become the Bank႒s further cash cow. The bank has to
1101 words - 5 pages
Most Americans Should Not Use Credit Cards
Sherrie Y. Saunders
Credit card use has given individuals the ability to live out of their income bracket and it
is the largest issue with debt in this recession. In my personal opinion I believe that people should purchase small ticket items with cash and leave the credit cards for large ticketed items and emergency purchases only. In my experience with credit cards, I have gotten myself into almost $20,000 in credit card debt because when I did not have cash to purchase items that I wanted then I would pull out my cards and start swiping away. As long as I made minimum payments on my
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Name - Aeint Myat Noe Zaw
ID – 5608000051
1. The competitive strategy that the credit card companies are pursuing is product differentiation and customer and supplier intimacy. In product differentiation, we make use of information system (IS) in order to create new product and services at the lower cost. According to the case, the credit card companies are making use of the data to track down various buying habits and create new services in terms of promotions. The use of information system (IS) makes the credit card company track down these habits more accurately. In customer and supplier intimacy
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13thJuly 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “India Credit Cards Usage Analytics”. This report acts as an essential tool for companies active across the Indian cards and payments value chain and for new players considering entering the market.
India Credit Cards Usage Analytics: 2009 to 2019; is an exhaustive research report outlaying Credit Cards usage in India. The report provides year on year statistics on Number of Cards issued, Average Balance, Average Transaction value, Outstanding Balance, Frequency of use, Turnover, Value and Number of Transactions for the period 2009 to 2019.
Credit Card as a revolving
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the cheque into your bank account. Credit card refunds are only processed back on to a card if the original payment was made by credit card. Once the University has processed the refund, it may take up to seven (7) working days before the credit appears on your account due to bank processing practices. Under banking regulations, if a student has made a payment with a credit card any refund must be credited to the original card. Charles Darwin University will refund to the original credit card if the initial payment was via that credit card within the previous 12 months, otherwise the refund will be processed by Bank Transfer.
If the original fee payment was made on your behalf by
987 words - 4 pages
Most Americans should not use credit cards
February 27 2011
Most Americans should not use credit cards
796,500,000,000. This is an incredibly astounding number, what do you suppose it represents? It is clearly too large even for the world population which currently sits at 6.4 billion people. This number is in fact the total U.S. revolving debt, 98% of which is made up of credit card debt, as of November 2010 according to the Federal Reserve’s report(2010) on consumer credit. There is no doubt that America is in the middle of a recession, historically speaking one of the worst ever, and credit cards are being widely overused and abused making
657 words - 3 pages
In the realm of mobile generation, smartphones have already replaced regular phones, music and video players, GPS navigators, cameras, game consoles, alarm clocks, calendars, memo pads et al. For last 5-6 years we have just talked about Phone-as-wallet but Google has recently converted this possibility into a reality by introducing ‘Google Wallet’.
Google Wallet is a free mobile application - wireless, wallet-less way to pay. It offers secured mobile payment service by tapping phone on ‘specialized’ checkout terminal. Google Wallet allows its users to store any number of credit cards, gift cards, and loyalty cards on their smartphones. Google also offers its own prepaid card
1137 words - 5 pages
Eliminating Student Debt
August 29, 2010
Eliminating Student Debt
What I hope to accomplish in this paper is to show the reader that because of the predatory practices and shady deals with the different schools, credit card companies should not be allowed on campuses marketing to college students. The level of debt in society today is high enough and credit card companies do not need to be targeting college students just to increase their number of customers.
Even though they should be allowed to market to college students because it is a good way to learn about credit cards and how to handle them responsibly, credit card companies should not be
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NoChex is a payment service available on eBay which lets users gain and make payments securely to each other online through affordable transactions. This may also be done by transferring money from and to bank accounts by also transferring money to another users NoChex account without having to pay many fees when doing so. It may also be done when making payments for purchasing products off other users, but the transfer can only be made if both users have a NoChex account registered along with their credit or bank card details, as they will be put safely onto the account once so the transfer of money can be made efficiently and safely.
Credit or debit cards may also be a
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Specific Purpose: I will inform my audience about a credit score.
Organizational Pattern: Topical
Intended Audience: COMM 101 Class
I. Attention-Getting Device: How many of you know your credit score? I want you to think of your credit score like your grade on your report card.
II. Orientation Phase:
A. Point: I will inform my audience about credit scores.
B. Adaptation: Credit score will affect everyoneâ€™s financial life.
C. Credibility: With twenty-two (22) years in the mortgage, real estate and banking business I have a lot of experience and knowledge with credit scores.
D. Enumerated Preview: I
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FACTORS THAT AFFECT PEOPLE TO HAVE MORE THAN ONE CREDIT CARDS
Credit card is only form of payment card that offers a revolving line of credit in addition to its function as a means of electronic payment. Currently, the number of credit cards in circulation in Indonesia is growing rapidly until it reached 14.7 million cards in 2011. This becomes higher since most of the credit card customers holding more than one card. As the number of credit cards in circulation rises, the problems also rise. Problems of credit card customers were diverse, ranging from billing to the difficulty when they want to stop being a customer.
Although having many credits card increasing the
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years, the new kind of payment means - "E-cash" and "Q-Cash" is used on the plastic cards base (magnetic and chips) in addition to the proprietary cards of SCB, HSBC & DBBL, and branded cards from VISA and MasterCard issued by different banks.
Types of Plastic Money:
There are many varieties of plastic money, as listed below:
1). Credit Cards
Credit cards are issued once the customer has entered into an agreement with the credit card company. The card permits the customer to buy goods and services straight away up to an agreed amount. The customer then decides over what period to repay the money owed plus interest on the amount spent. A monthly statement is sent to the customer showing his
728 words - 3 pages
20 January 2013
Paper or Plastic?
In modern times, it’s easy to see how technology has created comfort and convenience in everyday life. For example, credit cards, in particular, give consumers the ability to purchase goods or services with little effort. Simply by making a phone call or opening a laptop, a product can be bought and even shipped to the front door just by entering those little raised numbers on the front of the card; just ask my friend Emily! She ordered an enormous new 70in. flat screen TV, without even needing to go into a store. The funny thing is she doesn’t watch or own a TV. Not only did the
1237 words - 5 pages
Embezzlement and Credit Card Fraud
In almost every case, white collar crimes are committed by businesses and government professionals, and are generally of non-violent nature, in which are financially motivated. The Federal Bureau of Investigation now associates a wide range of fraudulent crimes as being white collar. Credit card fraud and embezzlement are two amongst those on their list. This paper will discuss what and how these two crimes are committed, the impacts each have on businesses, and what tools are available to reduce the opportunities of each crime.
First, lest start by defining embezzlement. In a nutshell, embezzlement is the theft or
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Read the case titled "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa" in the Resources and address the following components in your assignment:
• Answer discussion questions 2 and 4 at the end of the case.
2. Build the management-research question hierarchy for this project.
Step 1: Management Dilemma
Is there a brand fit between credit card and Starbucks? How does the customer value the different benefits being offered by the Starbucks Duetto Visa card? How does the customer value "the give back to the community component"?
Step 2: Management Questions
If there is a match between the brand and the customers value the benefits of Starbucks Duetto Visa card, the card
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1. Situation Audit
HSBC it’s a British Multinational bank and financial services. It’s the second larger bank in the world, with offices in 85 countries and 89 million clients. Was founded in Hong Kong and Shanghai in 1865. In 1991 started in London the new HSBC Group Holding.
In 2005 HSBC held leadership in Hong Kong Market of credit cards. Credit card is very important for customer acquisition strategies.
Credit cards were marketed to HSBC customers through direct mail and the retail branch network.
HSBC used demographic information about customers' income and life stage to segment the market.
They had 2 different types of customers:
* Transactors: were customers who used
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cash back with every purchase. We hold and store all the details of our customers credit cards, and with each use of the Wallaby card, assess the best card on our database and apply it to the purchase. Through years of hard work, we’ve grown Wallaby into the leading company in its field.
Your company, The Card Company is at the top of the credit card industry with regard to maximizing customer experience. It would be an honour and privilege if you would permit both our companies to work together.
Please spend some time going through our business plan and how it can benefit your future business and clientele. I can be reached at any of the contacts below.
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purchase items suchas a home. The truth of the matter is that we, as Americans, tend to want to purchasemore than we can afford to purchase when we want it. But, we can afford to pay it out,over time, in fixed payments.Mortgages, a debt owed on real property, are the latest form of installment debt.Other forms include automobile loans and credit card purchases. Just pick up thenewspaper any time after Christmas and you will find articles on managing your mountingdebt from Christmas.Not realizing the extent of the consumers' debt is one of the most common types ofcredit problems. Denial may play a partial role in this problem, but the lack of educationseems to be the largest reason for consumer
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Thank you very much for giving us the opportunity to prepare this report for Discover Financial Services
TABLE OF CONTENTS
BACKGROUND INFORMATION 1
DISCOVER CARD OFFERING 1
RESEARCH PROCESS INITIATION 2
GENERAL PURPOSE OF THE REPORT 2
SPECIFIC OBJECTIVES FOR THE RESEARCH 2
RESEARCH OBJECTIVE 2
HOW THE RESEARCH WAS CONDUCTED 3
DATA COLLECTION METHOD 3
QUESTIONNAIRE DESIGN 3
SAMPLE PLAN 3
SAMPLE SIZE AND ACCURACY 4
ANALYSIS OVERVIEW 4
REASONS FOR CALLING THE CUSTOMER CALL CENTER 4
OVERALL DISCOVER CREDIT CARD SATISFACTION 6
LIKELINESS TO KEEP THE DISCOVER CARD IN THE
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Financial Literacy Questionnaire
Understanding / Comfort: On a scale of 1 to 5 rate your overall understanding of this subject matter and how comfortable you are making decisions about these items. 5 High level of understanding 1 Very low level of understanding
Interest / Relevance: Rate how relevant this subject matter is to you, and how interested you are in learning more. 5 Very important /relates to me 1 Does not apply to me / no interest
I. Credit Cards, Scores and Reports Do you know…
Understanding / Comfort Interest / Relevance
The difference between a credit and debit card? What are their advantages? Why you would want a credit card? How to
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popular as other hit products from Apple, consumers are more likely to pay for content using that device. The successes of the App Store on the iPhone and of the iTunes music store attest to this. The iTunes music store changed the consumer perception of albums and music bundles. Now consumers have drastically reduced their consumption of albums, preferring to purchase and download one song at a time
How much do credit card companies know about you?
Whether it be debt collection or credit-card solicitation, those in the card industry know everything about you. They know where you shop; they know what you buy; and they know what each purchase means. The card industry has built
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much detail on how we can build our good credit. The fist step is to become an authorized user on your parent’s account, which I’m currently in the process of doing. The reason for being an authorized user on my dads account is considered “piggybacking”, when my dad has good credit my credit gets a boost. For some, this is the only choice when it comes to building credit. The second step for me would be to open up my own credit card, if I can provide proof of income. Full responsibility will fall on me then. We also learned why good credit is important. Lenders, employers, landlords, and insurance companies all use your credit report or your credit score to decide if they want to approve
1127 words - 5 pages
Should Americans use credit cards?
University Composition and Communication II
Axia College of University of Phoenix
Why would a person want to induce stress, have financial burdens, and pay more out-of-pocket expense just for using a credit card? There is no need to strap your self into the continuous game that credit card companies like to play. This is why it is best to not use credit cards for any reason what so ever.
According to a study published in the journal Social Science and Medicine (February 2000), found that people with a higher level of debt were more likely to have higher stress levels than that of someone who had lower levels of debt. What
850 words - 4 pages
Principles and Theory of Section Management
Credit card fraud is a terrifying thing. It makes you feel violated and forever paranoid of when and how it is going to happen next. There are many different ways for thieves to steal your credit card information and go on a shopping spree. The one of many ways is for someone to attached a skimmer device to an ATM. This is “…a device that "skims" your debit or credit card number for fraudulent purposes (Shinn, 2014).” The second way someone could get a hold of your credit card it by doing shopping or online banking at a cafe and using their wi-fi. Seeing as anyone can simply logon to a cafe’s wi-fi it is
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, how should Westpac market the credit card and how will that affect their existing leader status in the corporate business? How does Westpac conquer the infrastructure related to the processing centres needed to support credit cards?
Ultimately, how will Westpac achieve the $500 million growth target?
Asian governments have also imposed a number of strict regulations designed to limit the expansion of foreign banks. As a result, most of Westpac’s competitors view the world as a segmented marketplace and have chosen not to pursue a global strategy for growth. Westpac have chosen to stick with their proven up-market banking strategy while continually being mindful of the opportunities
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What is PCI Compliance?
PCI Compliance is maintaining adherence to the PCI DSS standard that was developed by major credit card companies as a “guideline to help prevent credit card fraud” ("PCI DSS"). Credit card fraud has taken the spotlight in the past several years due to the massive growth of e-commerce and online transaction processing. With the proliferation of e-businesses, it has become easier than ever to commit fraud over the internet.
Major credit card issuers such as MasterCard, Visa, American Express, Discover, and JCB International joined together to create a standard known as PCI DSS or Payment Card Industry Data Security Standard. In order to process credit card
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Gregory Carle, Alpen Bank's country manager of Romania, has one week to decide whether Alpen should launch a new credit card in the Romanian market. There are many factors to take into consideration and if it is decided to be launched, Carle also needs to decide how it should be positioned in the market.
Context: Alpen bank had balked at launching a credit card in Romania due to the low usage of credit cards. Transactions were based on cash, but after 2000, by the entry into European Union, the Romanian economy started to grow and disposable income increased dramatically. In 2006, total financial cards grew by 35% compare to prior year. Moreover
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years. Seventh step, “avoid bankruptcy if at all possible,” in terms of your credit score, filing for bankruptcy is one of the most unfavorable action you can do. You will see an immediate decrease in your score and unfortunately, the bankruptcy can remain on your credit report up to ten years. The last step, step eight, “avoid consolidating balances on one credit card,” especially if the total amount that you’re going to consolidate, will max out your credit limit. This will also cause a decline in your score.
Maintaining an above average or excellent credit score in today’s economic challenges is feasible and important however, if you’re experiencing situations that may have a negative affect against your credit score, it’s the not the end for you. Apply the steps that I mentioned, and you will be on your way to receiving the best rates and saving money.
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Don’t Let Credit Cards Rule Your Life
How many credit cards on an average do people sitting in this room own? I m sure not less than 3..
As a matter of fact credit cards are becoming more and more popular despite numerous disadvantages they entail.
A credit card gives you an opportunity to cover services by borrowing money from the bank and to pay on balance. At a single glance, credit cards offer excellent release for any business of yours. . Though they promise saving your money and solving unforeseen problems and react to the proceedings which one may come across and that require certain sums of money you do not have at your disposal Because of high competition between
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Truth and Validity Exercise
July 21, 2015
Truth and Validity Exercise
Does the credit card habit create or promote carless spending or particularly among you adults? The question remains should credit card companies issue credit cards to young adults under twenty-one years of age .Do young adults see this as free money or as a chance to establish good credit that can help them in future investments .If carless spending takes place this can hurt young adults for years to come were many don’t recover for years. What can be done to help young adults from falling down the wrong path and make the correct decision?
I once was a young adult with
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become words being thrown at you just as fast.
Let’s take this back to a more of a peaceful time when being an eighteen year old seemed to be a time of endless possibilities ans needing a way to finance this new venture out in a quickly changing world of plastic. This is a time where I believe we all remember how it all happened,( some sooner, some later) that first credit card came in, before the thoughts of do I even have a job is sometimes overlooked( as it was in my case ha ha) the credit limit seemed to disappear like magic trick. But that’s not half as bad of course of getting your first bill and relizing there is two options in your future, ask your parents or oh no getting a job! Now
798 words - 4 pages
31 May 2012
A Cashless Society
There have been countless cases in society where technical revolutions have started out as just science fiction before becoming a reality. Needless to say, having a plastic card that can be used for currency was an idea of science fiction in the early 1900s. The famous dinner that sealed the fate of credit over cash has been told in history the same way. Head of Hamilton Credit Corporation, Frank X McNamara and Alfred Bloomingdale founder of Bloomingdale’s and Ralph Snyder all went out to dinner in New York. Mr. McNamara noticed at the end of his dinner that he had forgotten his cash to pay for the meal and had to have his
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continues to improve more benefits and disadvantages start to evolve. Internet access is no longer a luxury but is now a necessity. Although the internet has been a great help it also has a great disadvantage which is the easy access to personal information. Since most if not all organizations and businesses use the internet, their records that hold customers personal information are all available online and with the correct knowledge hackers and thieves make their way into other peoples accounts and private lives having the ability to steal their money or even at times steal their identities.
Credit cards are commonly used online and there had been many incidents of credit card fraud and
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debit and credit cards or Internet banking for online shopping due to fear of fraud , the State Bank of India (SBI) has introduced a virtual debit card called State Bank Virtual Card that addresses all such concerns.The electronic card can be created by the account holder or customer using SBI's Net banking facility for e-commerce transactions. State Bank Virtual has a limited shelf life and can be used for only one transaction to limit the exposure of the account. It allows the user to create a virtual card for any online transaction and the person is not required to share details of the principal account on the merchant Website thus insulating the account from any possible fraud."All
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Citibank: Launching the credit card in Asia Pacific
Country entry strategy
Objectives of this case ...
To understand market evaluation, target market selection, and product positioning issues in services operations. To appreciate globalization/country entry issues in financial products. To understand the underlying economics of customer acquisition and retention.
Key Strategic Issues
Should Citibank launch the card product ? Why ? Why not ? Given the upscale customer base , how should Citibank position its card, if it decides to launch it ? Which countries should Citibank enter first? Which countries should it avoid?
Few More Operational Issues
How should Rana
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senders and receivers of cash. Here's a brief synopsis of how it works. First, you create a PayPal account at the PayPal Web site by filling out a one-page application form and providing credit or debit card or bank account information. Only PayPal is privy to this information, not the receiving party. Then, when you use PayPal to pay for a purchase, money is drawn from the credit card or bank account and transmitted to the Automated Clearing House (ACH) Network, a privately operated financial intermediary that tracks and transfers funds between financial institutions. The party who it to receive the payment is notified via e-mail that money is waiting. If the receiving party has a PayPal
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relationship with associated retailers that give cash rewards and endorsements.
4. Internet – Ensure that affinity business clearly show their affinity with the Discover Card brand. Social media should be used to interact with consumers continuously that may also facilitate the mitigation of customer complaints and recognition of customer compliments.
5. Direct mail – The acquisition of up-to-date marketing lists for our intended audiences will increase the conversion rates of our direct mail credit card offers that communicates to the customer that we want them because of their savvy financial status and we want to reward them with cash back rewards.
We propose the use of our