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Individual Case Analysis
The Problem Statement
What is the next step for the BMW Marketing Team to continue benefitting their company through their marketing campaigns without the risk of diminishing returns?
Key Points from the Case
* 90% of the viewers on the BMW Films website prefer it if they made more films. They really liked their marketing campaign based on the reviews and feedback. This really showed that BMW had a competitive edge against other competitors.
* BMW’s targets men that are rich, well-educated, well respected, married with no children and in their 40’s. Understanding the demographics of their market is essential in a marketing campaign
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HBS CASE: BMW FILMS
1. How fit is the BMW brand at the time of the case? Are there any reasons to anticipate undesirable financial performance in the future?
How fit is BMW at the time of the case?
Justify: BMW is very fit at the time of the case, which was August 2001.
Verify: During the period from 1996~2001, BMW sales rebounded and eventually reached record levels in the US
Quantify: Compared to their slump around 1991 where BMW sold around 55,000 cars, they were able to sell 190,000 in 2001 in the US
Are there any reasons to anticipate undesirable financial performance in the future?
1. Because BMW’s US unit sales have been increased since 1991.
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aesthetic traditions, which combine to create a distinctive form that has a wide transcultural appeal. However, over the last few years, the Hong Kong Kung Fu movies have been greatly influenced by American and European action styles. In the early years, the Hong Kong Kung Fu movies drew heavily upon the wuxia fighting style (Fu & Desser, 2000). This style emphasized mysticism and swordplay. With political intervention, the style was suppressed in the 1930s. The modern Hong Kong Kung Fu films are characterized by the move of male-oriented action films. Some producers however insist on using female stars to attract the female audience. Additionally, the Hong Kong Kung Fu movies use romance and
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character, plot, and music. One example is the plot of this film. The film talks about yet another man trying to get back to the fame he once had, Tony. Tony signs on to do a new play that he thinks will get him the fame he has been searching for. Then the play turns from a comedy to a much more sinister play. He now plays the Faust. This talks about the devil and once again talks about darker subject matter that hasn't really been seen in such musical films like Meet Me in St. Louis or An American in Paris. Both of those films are about love and don't really talk about religion even. The plot is much darker in this movie than in other musical films.
The second example is about the
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regarded home video as a competitor—exploit these technologies to their advantage?
The way home video technologies changed the American film industry was by the invention of the home videocassette recorder in 1976, and Matsushita introduced its Video Home System (VHS) soon after. Sales took off in the early 1980s, and by 1988 most U.S. households, nearly 60 million, had a VCR. Studios established divisions to make and distribute cassettes. Sales to rental stores, particularly the growing national chains, proved very lucrative.
2. How did the policies of "synergy" and "high concept" transform American film industry structure in the 1980s and 1990s? What kinds of films resulted from
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hood in prohibition era Chicago, whose character was loosely based on Al Capone. This is the first movie to use the machine gun by a gangster, depicted by Italian-American immigrants, who goes on a murderess spree killing 28 people in all. Enrico (“Rico”) Bandello who epitomized the rise and fall of the gangster. Edward G. Robinson was the first Gangster star in this genre. These career criminals live double lives as respectable business men, who defy the law, and are tough who also operate under a cloak of fear portrayed as respect. The popularity and appeal of these films during the 30’s was divided among the public. Some would see these films as a sort of participation in the rebellion
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viruses, everyone would think twice about plugging into these resources.
Who should we invest in and why in the movie industry?
The data base at Netflix is extensive. French films, Italian films, Indian films, documentaries and American favorites are all available. Any movie you can think of, you can search for. If they don't have it, you can always add it to your wish list to let them know you are interested, just in case the movie becomes available. New hot releases may have a bit of a wait but the sooner you place a movie on your want list, your name is at the top of the shipping list and you will get the movie faster.
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until Adolph Hitler came to power in 1933. Wilder ended up immigrating to Paris, then the US and spoke no English when he arrived in Hollywood.
Wilder was a fast learner and with the help of his roommate Peter Lorre, Wilder was able to break into American Films. In 1938 Wilder partnered up with Charles Brackett and the team was responsible for writing some of Hollywood’s classic comedies including Ninotchka in 1939 and Ball of Fire in 1941.
The partnership expanded into a producer-director one in 1942, with Brackett producing, and the two turned out such classics as Five Graves to Cairo (1943), The Lost Weekend (1945) (Oscars for Best Picture, Director and Screenplay) and
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Planet of the Arabs
I am really disappointed about “Planet of the Arabs” film. These kinds of films are called propaganda films, due to the false information. The message of this film is probably to show that Hollywood or other media sources are trying to corrupt the images of Arabs. The film starts from the old days and kept going to the Arab development in American history. They mentioned that Arab people are dehumanization, and the women are like camels in Arab society, and the false meaning of jihad.
“The dehumanization of a people” was the first thing that was in the film, and they referred it to the Arabs people, by telling Arabs you can tell! I think it is inappropriate to
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’s was a time characterized by Irish Mob Wars (Durney 2000), Hollywood conservative backlash films, and the ongoing misrepresentation of American Indians in film (Larson 2006). One Flew Over the Cuckoo’s Nest is a movie is about a criminal who pretends to be crazy so that he can serve his sentence in the relatively comfortable confines of an insane asylum rather than a prison. We see the results of the historical events represented in characters from this movie such as Randle Patrick McMurphy, Mr. Turkle, the ward’s guards, and Chief Bromden.
The Irish have been infamous for their mafia and organized crime, especially in the Cleveland area. Perhaps their most publicly recognized
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America is truly a “melting pot.” coming from Toronto, although not United States land, they are very similar, and raised in Cleveland, Ohio, I experience this blending of cultures everyday. And having attended a nearly all white school when I was younger, I vastly prefer high school which was a mix of latinos,whites and blacks, where students come from all backgrounds. Some Americans may not be aware of it, but the integration of cultures in America has changed popular culture, music, and daily life for the better. Each culture adds different values and a different perspective to form the entirety that is American life.
On the weekends, my neighbors sometimes decide to serenade the
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the price of $2mn. This would give us a profit of $3.51 mn per film.
The movie studio might (or might not) be willing to sell these rights at this price because it helps the studios mitigate the risk associated with producing the sequel. Also, the fact that there is no liquid market for rights to produce sequels will also drive the price lower on account of lack of demand.
Average value of Sequel rights per film using DCF Analysis
Average value of sequel rights per film across all studios
1. There are 99 films in the portfolio. Arundel Partners will only produce films for which hypothetical NPV is greater than zero. Hence, we calculate NPV of each film at Year 0. Since the
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films that provoke thought or are provocative. Film can thus play a pivotal role in presenting new perspectives on issues of race, class, and gender. Films such as “Boyz in the Hood” and “American History X”, have acted to counter stereotypes and fixed images of minorities. Additionally, films can act in a similar manner in order to promote class or gender issues. A film detailing the struggles of a homeless man, an influential woman, or even homosexual lifestyles can help dispel these constructions too.
Of course, due to the variety of films produced it is possible that individual films may also have the reverse effect too. Film can cement stereotypes or caricature minorities in ways
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one seen in the late 80s and 90s. In many ways the new style of the two more recent Batman films can be seen as an attempt, which at this point must be considered succesful, to distance the franchise from the negative connotations that Batman and Robin had. Wikipedia wrote the following about the film: It was greeted with positive reviews upon release, and became only the second film to earn more than $500 million at the North American box office, setting numerous other records in the process. It is also the fourth highest grossing film worldwide, and only the fourth film to earn more than $1 billion, worldwide. In conclusion I hope that you have enjoyed this paper and take the opportunity to see the movie soon. You will enjoy it.
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American History X
Racism can be seen day to day and through various forms and avenues. It's very rare to watch a news program, read a paper or magazine, or participate in a political discussion without a reference to racism. “White Rage” has many forms: from the display of the KKK to the shaved heads and swastikas of today's imitations of Hitler. This particular social topic is not limited to the United States. It is a worldwide phenomenon, with prominence in every "civilized" country. To this day one of the most powerful films about modern-day race hatred has been the film American History X. It's virtually impossible to watch the film and not be deeply affected. The film has the
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SPEECH TO THE REPUBLICAN NATIONAL CONVENTION
By Klara, 3.d
Arnold Schwarzenegger is a very well-known man. He is known for the huge amount of films he have starred in, his professional bodybuilding and then Governor of California. In his speech from August 31, 2004, he was talking about America as a strong and independent country. He was supporting the current president, George W. Bush and the Republican Party very much. His speech involves encouragement to vote for Bush at the next election and to support him in his decisions. Schwarzenegger wants to give immigrants the same opportunities as he was given himself, since he himself is an immigrant too. Doing so by
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comparison to American History X but a slightly different is the movie Anne Frank’s Diary. Both of these films deal with racism but they are racist for different ways. American History X deals with racism because of the skin color on human beings where Anne Frank’s Diary attacks religion. Both movies are being discriminated and even though they are not being abused in the same manner it is still a political socialization issue today that should change, but it is up to the people of America to make this happen.
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outlets, as the majority are now international due to globalisation increasing over the last thirty years, the media conglomerates are now dominating as the media is dominated by only a small number of corporations, meaning the content available globally is not varied as society thinks. From globalisation media outlets have become international, and this has an effect on the role of the media, which is that it is promoting only one culture as a viable choice, the American culture, as many things that are globalised and known worldwide as from the states, for example Apple, McDonald’s and Disney are a few to name. Most of the corporations are American based, which is the reason likely why it is
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The directing and style of the Coen brothers although criticized for making light of racism and religion in this historical era of the 1930s, have always been known for a sense of realism in their dialogue. Their style which is defined by Goodykoontz& Jacobs (2011) as “a personal style that distinguishes their work from others” (chapter7, summary), is purely motivated to entertain audiences. This style and their use of other films and literature in parodies and unconventional mismatch of semi- historical music and language sets them apart. Additionally, as quoted by Oxoby (2001), “The incorporation of American myths and folktales suggests that in the end the myths of America
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La planète des singes to Planet of the Apes: The Evolution of a Franchise
The 1960's saw a rise in the popularity of science fiction novels, television shows and movies being produced around the world. In France, Pierre Boulle, a former engineer and secret agent with the French army, published La planète des singes, a satirical novel that found nearly immediate success in the science fiction community. Less than five years after publication, the novel had been translated into English, and the first of many films in the American Planet of the Apes media franchise debuted as "loose adaptations" of Boulle's work. Today, this science fiction powerhouse continues to create popular film
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of films that highlight their needs and also their talent. This can be nurtured from the school level through the incorporation of the arts in the education curriculum and the opening up of talent spotting academies. Through these institutions the talent in each individual youngster can be spotted and developed to a competitive level with the Hollywood characters in the American films. More of the Australian films need to be given more airplay in the Australian media houses as compared to the airplay given to the American films (Dandelion & Mayo, 2010).
The trends in globalization are influenced by the economic events that happen in the USA and the E.U. These states are regarded as the
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The Life of Frank Sinatra
Ta-Layza C Miller
Winston-Salem State University
Francis Albert Sinatra, better known as Frank Sinatra was one of the most famous American singers during his era. He was not only a singer but also a motion-picture actor. Sinatra appeared in fifty-eight films and won an Academy Award for his role in From Here to Eternity. His career started in the 1930s and continued into the 1990s. For music inspiration Sinatra was influenced by Billie Holiday (1915-1959) and Bing Crosby (1903–1977). He knew that he had wanted to become a singer so when the time came he dropped out of high school and began to sing at small clubs. Sinatra tried many different things
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lasted until the late 1980’s and 90’s when the social mood recovered and the stock markets once again resumed their bull market trajectory. Between 1989 to 1998 Walt Disney returned from the dead and released many box-office blockbusters such as ‘The Little Mermaid’, ‘Beauty And the Beast’, ‘Aladdin’, ‘The Llion king’, ‘ Hercules’ , “Pocahontas”, and ‘Mulan’. Whether intentionally or not, highly successful Walt Disney productions were released during bull markets, reflecting the buoyant, uplifting social mood.
The horror film genre hit the big screen as the stock markets were tumbling during the “Great Crash”. Between 1930 to 1933, five vintage horror films were released , first was
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Duck and Cover
Duck and Cover
After the discharge of the original atomic bombs, many Americans were elated that World War II was at an end. As additional research was conducted about the effects and power of atomic bombs, anxiety began to move throughout the United States. But when the first atomic bomb was tested by the Soviet Union in 1949, anxiety turned to terror and alarm.
To alleviate Americans’ fears, the U.S. Government created films that shed light on the characteristics and showed practices for persisting an atomic attack. Duck and Cover, a movie, was presented to school aged children starting in 1950. This film featured a cartoon turtle with a jovial theme song, and sound
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Nazi Germany (Propaganda and Mass Persuasion, 2003, para.10). This misconception is far from the truth.
American Propaganda Poster
American Propaganda Poster
During World War II, the U.S. Government used news reels that were shown before movies to broadcast propaganda. Frank Capra’s “Prelude to War” is one of the most evident uses of propaganda by the United States government. These short documentary films ran during World War II in movie theaters before the feature film. These documentaries were created to gain the support of the American people toward the war effort.
American Propaganda Poster
American Propaganda Poster
In these propaganda based documentary films Hitler and Mussolini
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used in the guided missile program. This effort led to the development of a system that was successfully deployed at missile speeds up to Mach 1 (The Speed of sound). He received 3 US patents on this technology. Dr. Mensah also Founded the High Tech firm Supercond Technology in Norcross that specializes in Aerospace and Communication products. His firm focuses on advanced structural materials development for Supersonic US Fighter Aircraft like the F-22, the fastest Jet in the World.
On the International level Dr. Mensah is a founding member of the Emerging Technologies area for the American Institute of Chemical Engineers (AIChE). He is the first and only black person to serve as the
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II. Major Competition Breakdown and Analysis
Courtesy of Company Websites and forbes .com
III. The BMW 3 Series
The BMW 3 Series was introduced in 1968 as the BMW 2002, and it was engineered to fill a void in the car market between American-born muscle cars and small two-seater sports cars. The 2002 was the first official “sports sedan” to enter the American market, and consumers enjoyed its performance capabilities and sufficient space. The 2002 was re-branded as the 3 Series soon after, and it has been remodeled and restyled several times since its inception. The new 3 Series is accepted as an industry benchmark and a leader in the mid-level luxury performance
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films are typically low-budget when compared with American films.3 So it’s possible that we can sponsor some local films with low cost. Since film culture is one of the most prominent characteristics of Hong Kong culture, cohering Pop Popcorn with Hong Kong film industry will not only help us to develop a large customer base of movie fans and tourists, but also increase our brand equity.
9.0 Budgets for 3 Years
9.1 Revenue Forecast
The revenue forecast in the first year will be HKD 1,580,000(USD 203,820) after the relatively large amount of expenditure on marketing communication. Being boosted by the online and offline advertisements, as well as our very own established brand awareness
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process of work involved. The final product that results from all of the labors coming together to complete the finished work of script, scenario, and plan, in union with all of the collaborators in the process to create the final product. This is what the audience will witness as they sit in the theatre and view the work.
Theatre requires an audience. For all of the arts public is essential. The physical presence of an audience can change a performance, inspire actors, and create expectations. Theatre is a living breathing art form. The presence of live actors on the stage in front of live audiences sets it apart from modern day films and television.
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Because modern cinematic techniques have allowed filmmakers to get more graphic, horror flicks have desensitized young American viewers to violence.
The pornographic violence in "bloodbath" slasher movies degrades both men and women.
Today's slasher movies fail to deliver the emotional catharsis that 1930s horror films did.
Is your thesis statement clear?
Your thesis statement is no exception to your writing: it needs to be as clear as possible. By being as clear as possible in your thesis statement, you will make sure that your reader understands exactly what you mean.
Tip: In order to be as clear as possible in your writing:
Unless you're writing a technical report, avoid
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mass media content. This mass Society was brought about by mass production and mass consumption. This culture was identified by left wing critics in the 30’s; it included Hollywood films, popular music and pulp fiction. Thus traditional thinking was replaced by scientific thinking and folk culture was replaced by mass culture. This culture is seemed to persuade by younger generations. However there were criticism on the mass society were made by the Frankfurt school leader Theorder W.Adorno along with Freud, Marx and Hegel in 1940’s. He stated that media had direct effect on the mass culture in terms of supporting dominating ideas of the media. Many other authors state that many norms of the
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, better known as Bollywood. Indian Cinema has made a long journey from simple silent movies to sound films, then colored films to technically advanced movies of the present day. Bollywood imbibed its name from the merger of the term Bombay (now Mumbai) and Hollywood, the American Film Industry.
The future of Media and Entertainment industry depends largely on the growth of Indian economy. The Indian economy is growing at a fast rate; thus, there is also a bright future in store for all the segments of the media and the entertainment industry. With the incomes of the people rising at a fast rate, people are spending more on their entertainment activities. India is poised to enter the period of
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government infringed upon their rights under the first amendment and since they felt it was unconstitutional, they appealed their cases and were acquitted of all charges. These decisions in these cases affected the rights of the American citizens by enforcing our rights under the first amendment and granting freedom of speech within certain guidelines.
The second case is concerning the First Amendment protection of free speech in films. This court case named, Joseph Burstyn, Inc v. Wilson, and this happened in 1952. This educational law forbids the showing of any motion picture film without a license. This was in violation of the first amendment and also had a bit to do with the fourteenth
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discussed for ultra-high density/capacity memory exceeding the classical limit of a conventional optical recording system. Bit data are recorded as highly localized refractive index variations in three-dimensional volume using a focused laser beam. We show recording and reading results using a multilayered recording medium with a photoisomerization polymer and transparent films. Two-photon recording is also demonstrated. We also discuss the spherical aberration corrections using a volume holographic device, and compact confocal configuration using a semiconductor laser. (Nakano)2011
The obvious advantages are going to be:
• Much less components
• Quality of the data transmissions
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incarcerated males are African American. As a young black man, it must be difficult to break free of that stereotype.
"Things will never change." That attitude along with the perpetuation of existing stereotypes may be largely responsible for negative racial longevity. Ludacris' character was one of the most interesting to me. Here was this articulate young black man that spent his life stealing cars from white people. "Rap music is the music of the oppressor," he said. It is often easier to blame others for your shortcomings than it is to confront them head on.
On the reverse, trouble facing stereotypes can occur anywhere. They are not simply restricted to skin-tone and neighborhoods
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. New York: Cengage Learning, 2012. Print.
International Standard Version. 2011. Print.
Langston-George, Rebecca. A Primary Source History of the Dust Bowl. New York: Capstone, 2015. Print.
McLeman, Robert A., Dupre, Juliette, Ford, Lea Berrang, Ford, James, Gajewski, Konrad and Marchildon, Gregory. “What we learned from the Dust Bowl: lessons in science, policy, and adaptation.” Population and Environment, Vol. 35, 2014, pp. 417-440. Print.
Shumsky, Neil Larry. “Dust, Disease, Death and Deity: Constructing and Deconstructing the 'Dust Bowl'”. Journal of American Culture, Vol. 38, Issue 3, 2015, pp. 218-231. Print.
The Dust Bowl. Dir. Burns, Ken. Florentine Films, 2012. Film
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them. We can also find creative ways to merge the Spanish language into the curriculum.
The second group represented in our classroom is the African American students. It is very hard to define African Americans. The African Americans are very diverse group , and their culture is a mixture of the African and Caribbean cultures. African Americans are made up of various ethnic backgrounds. They are made up of:
* The Caribbean Culture
* And the African Culture
The family and spirituality tend to be very important to the African American. They make up a collective family structure.(Harry, 1992) The African American culture is so diverse that it can be very complicated to define . The
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HIS 204 Entire Course
For more course tutorials visit
HIS 204 Week 1 DQ 1 The History of Reconstruction
HIS 204 Week 1 DQ 2 The Industrial Revolution
HIS 204 Week 1 Quiz
HIS 204 Week 2 DQ 1 The Progressive Movement
HIS 204 Week 2 DQ 2 America's Age of Imperialism
HIS 204 Week 2 Quiz
HIS 204 Week 2 Paper The Progressive Presidents
HIS 204 Week 3 DQ 1 Normalcy and the New Deal
HIS 204 Week 3 DQ 2 The End of Isolation
HIS 304 Week 3 Quiz
HIS 204 Week 3 Final Paper Preparation (Native American history)
HIS 204 Week 4 DQ 1 A Single American Nation
HIS 204 Week 4 DQ 2 Cold War
HIS 204 Week 4 Quiz
HIS 204 Week 5 DQ 1 The Age of Reagan
HIS 204 Week 5 DQ 2 The
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language in the United States, and the sixth non-English language spoken in America. Tagalog is the lingua franca of the Filipinos anywhere in the world. Most Southeast Asian scholars use Tagalog as the tool for research in the Philippines. It is the language of major works in literature and that of Philippine films and songs.
A growing number of American universities are regularly offering courses in Tagalog. The expansion of the field can be illustrated by the following facts: in the 1960s, only Hawaii and UCLA were offering regularly-listed courses in Tagalog. Today, Tagalog courses are offered every year at the University of California at Berkeley, UCLA, Cornell University, University
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10 December 2013
The Mysterious Disappearance of Locke and Demosthenes
Ender’s Game is a well known science-fiction genre book that is most popular with the young-adult reader demographic. The novel was published in 1985 and written by the American author Orson Scott Card (Card). The official website of Orson Scott Card states that Ender’s Game was the winner of both the Nebula and Hugo awards for best novel in 1985 and 1986, respectively (OSC). In November of 2013 the movie adaption was released to the public with a runtime of one hour and fifty-four minutes and was met with mixed reviews garnishing only a “74% fresh” on the movie
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– The carabao; The national animal of the Philippines.
Review of Related Literature
I. The Bataan Death March
According to Jennifer Rosenberg, a 20th Century History Expert, The Bataan Death March was the forced march of American and Filipino Prisoner of War by the Japanese during World War II, Japanese Occupation in the Philippines.
In other sources, based from the Encyclopedia Britannica Website, Bataan Death March is forced march of Allied soldiers that is stationed in the island of the Philippines who got captured by the Japanese Forces in the early stages of World War II in the Philippines.
Lastly, based on an article in about education
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“identifying correctly a body of water and a bird, in that order” (p. 895). Other examples are not so easily explained away. The bonobo Kanzi has requested particular films by combining symbols on a computer in a creative way. For instance, to ask for Quest for Fire, a film about early primates discovering fire, Kanzi began to use symbols for “campfire” and “TV” (Eckholm, 1985). The gorilla Koko, who learned American Sign Language, has a long list of creative names to her credit: “elephant baby” to describe a Pinocchio doll, “finger bracelet” to describe a ring, “bottle match” to describe a cigarette lighter, and so on (Patterson & Linden, 1981,
The writer interprets the evidence; she doesn’t
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wine’ (an example of a word of Australian derivation adopted in Britain, and elsewhere, with little awareness of its origin); pom ‘an English person’; rort ‘an act of fraud or sharp practice’; wog ‘a flu-like illness’; wowser ‘a puritanical person, a killjoy’, and so on.
British and New Zealand influence
Despite a new-found sense of independence (including the export of Australian films and television series), Australian English is subject to the media-borne influences of BrE and American English. By and large, because of traditional ties, there is less resistance to Britain English than to American English, particularly in pronunciation and spelling. Although it is
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. This essay will address some of the various definitions of marketing and the importance of marketing in organizational success. Two of the definitions will come from two different sources. The third definition will come from my own viewpoint. Marketing is the evolution of a product and service. Marketing starts with the creation of a product and goes all the way through to the continued growth, production, and success of a product.
First Definition of Marketing
According to the Dictionary of American History (2003) marketing is the multifaceted, systematic approach to selling goods, adopted by every business and not for-profit agency and group with a message. It attempts to optimize an
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inventions require expensive investments, long testing and are not always realized in actual products in electronics, semiconductors, medicine, or even more so in nanotechnology. However, as noted above, many of the traditional materials should be and will be replaced by advanced materials. This will lead to revolutionary achievements in various fields of human life, will significantly reduce the harm caused to the environment and make the benefits of civilization available to people living in “survival economy”.
Exhibit1. “3M Company”
“Known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate
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-boiled crime dramas, which originated in America in the 1930s and 1940s, during and post WWII. The films and novels that were associated with this genre reflected how the world was viewed during and after the war⎯cold, heartless and cruel. A noir anti-hero is the main character of a story that lacks the characteristics of a typical hero, but is relatable to the audience. He usually functions outside social norms and challenges the system. Hardboiled detective is a tough, cynical style of writing that brought an aspect of realism to the genre of detective fiction. It is often a gritty detective story set in a world overrun with violence and corruption. The way that Cain describes depression
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Enhance consulting skills and expand global awareness
Leadership Diverse Industry Knowledge
GSG Functional Expertise Cross-Cultural Communication Broad Market Knowledge
III. GSG & You
The Gateway to Your Global Career
. Consulting Skills . Global Strategic Projects . Diverse Industry Exposure
Hands-On Biz Experience
. Functional Expertise . Execution of Strategy . Transfer to Subsidiaries
Developing Samsung’s Global Leaders of Tomorrow
IV. Korea & Seoul
01. Modern & Young City 02. Fast and Efficient City 03. Range of Entertainment Options (Clubs, Music, Films, Sports...) 04. A
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) phenomena of civil disobedience, civil resistance andnonviolent resistance. On the other hand it may encompass violent campaigns. Those who participate in rebellions, especially if they are armed rebellions, are known as "rebels".
Throughout history, many different groups that opposed their governments have been called rebels. Over 450 peasant revolts erupted in southwestern Francebetween 1590 and 1715. In the United States, the term was used for theContinentals by the British in the Revolutionary War, and for the Confederacy by the Union in the American Civil War. Most armed rebellions have not been against authority in general, but rather have sought to establish a new government in their
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satisfies the tastes of consumers. Although attending to local tastes, McDonalds has not endangered its core service. It still provides fresh top quality food at a fast rate, which pleases customers.
It could be said that McDonalds has been integrated as part of the American culture such that is viewed as a national symbol. Evidence of this can be seen from television programmes and films that often include the franchise.
The Success of McDonalds and McDonaldisation
Due to the resounding success of the well renowned fast food franchise on an international level, a business model has been developed, which institutions worldwide have incorporated. This model is known as McDonaldisation