This website uses cookies to ensure you have the best experience. Learn more

Zara Recommendations Essay

809 words - 4 pages

(1) Zara has the potential for sustainable growth due to their unique business model and operation strategies which enables them to face the challenges of the apparel industry. By using special entry strategies they can exploit untapped markets such as Germany and Eastern Europe (Goransson.S et al,2007). As their centralized distribution system located in Spain, it will be easy for the company to support its existing system and new proximities or stores in regions closely based to its main centres (Gallaugher, 2008). For instance, they have already entered the Italian market through joint ventures and successfully operating the largest Zara store in Milan without any ...view middle of the document...

Another market opportunity for them is to invest in Internet retailing. This form of direct marketing will reach more consumers faster and easier. Though it may be difficult to display all of their ever-changing fashions online, it may prove profitable for shoppers to purchase a moderate selection of trendy Zara pieces along with some of their staple basics (Caesar, 2010).
(3) Zara can offer specialized product for different geographical locations but that to in same city (Sull and Turconi, 2008). This will help them to increase their shopper traffic and could differentiate its product location wise. This would work because shoppers would hear about new/different products (word of mouth) that another Zara store is carrying across the city and they would be intrigue to pay a visit (Simona et al, 2007). That way sales wouldn’t be catered from their own respective stores, decreasing cannibalization for the chain.
(4) They should also measure the customer satisfaction and customer loyalty in accordance with productivity or performance management. Special customer retention schemes should be introduced by the company (Craig, et al 2004). So the company should try and maintain a customer database that pays frequent visit to the outlets.
(5) The company should implement the new balance scorecard system in its organization to overcome the internal and external pressure affecting the company. This will help in getting the employee feedback as the management will be aware of the employee’s needs...

Other Papers Like Zara Recommendations

Zara- Business Perspective And Global Analysis

4434 words - 18 pages | 44556 | | Business Strategies5 P’s of MarketingPorter Five Force analysisMaslow’s Hierarchy | 77810 | 7. | Recommendations | 11 | 1. WHY ZARA? “People will stare, make it worthwhile”. According to me this is the most apt quote for fashion, clothing. Designer clothes are meant for this sole purpose only and yes, the feel good factor follows. I had dreamt of becoming a fashioner designer during my school days. But due to

Zara Fast Fashion Essay

2106 words - 9 pages Europe is generally the recommended strategy for Zara at this point in its development. Zara understands the dynamics of the European market and is the fashion oriented of all markets. 9- What other strategic recommendations would you make to Indirex CEO Jose Maria Castellano? Other strategic recommendation would be to make better use of economies of scale. By centralizing, or at least creating a common party to handle all supporting function for

Zara Case

1081 words - 5 pages state, the infrastructure is stable and robust. However, to maintain business competitiveness, it is important to upgrade the IS. Following are my recommendations- * Zara needs to upgrade their systems gradually to a new OS. In short term, there is no immediate need to do the same. * They should test the new system with the existing data so as to get a feel of the usability and user friendliness of the new OS * Network connectivity

Zara Case Final

3007 words - 13 pages brand's marketing strategy, it interprets the universal business model used the fast fashion clothing brand to do business. This paper adopts the method of case study, first makes detailed analysis on the research object –ZARA, then summarizes the operation mode of fast fashion brand, and based on this put forward recommendations on problems needed to pay attention when clothing enterprises develop fast fashion business. Introduction of Zara

Zara Case Study

1961 words - 8 pages process do to the recruitment of qualified personnel. Also, the venture requires an investment of €5.5 million. 5.0 Recommendations The decision to invest the time and money for the upgrade of current systems, company wide, has to be seen as a decision in risk management. Without keeping in line with developing technology Zara is accepting considerable risk. In order to mitigate risk and ensure the long term success and growth of Zara, we

Benetton Case

520 words - 3 pages 4. Assess Benetton’s efforts to boost sales in the United States. What recommendations would you make to management? Although Benetton was gaining tremendous success for its advertising campaign in parts of the world such as Europe, the company did not receive as much admiration in other countries such as the United States. Just when Benetton had finally reached an agreement with major US Retailer Company Sears as its distributor, Sears

Supply Chain Management

683 words - 3 pages competitive advantage. * To show how an understanding of efficient logistics can add to profitability but requires constant monitoring and flexibility to achieve its optimum potential Learning Outcomes On completion of this course students should be able to deliver the following skills: * Assess current logistic and supply chain operations and make recommendations for their improvement * Understand the tools and techniques available

Case Study - Marks & Spencer

7140 words - 29 pages have been enjoying increasing profitability levels (WEARDEN, G, 2013). In order to analyse the reason behind deteriorating sales, the report would use a number of Operation Management techniques and practical observation to investigate one of M&S’s stores located in Brighton with regard to its daily operations and store layout. While also suggesting recommendations and an implementation plan that could help M&S improve its performance

Carrol in China

3972 words - 16 pages 10 My Strategy 11 More explanation 12 Conclusion 12 Recommendations 13 Bibliography 14 Executive Summary: The aim of this paper is to talk about a French fashion house which is named Caroll, that’s why we will study the company by internal and external audit. What is she doing now how she is doing it? Then, we have to try entering the Chinese market with a study of China’s


1397 words - 6 pages purchasing price was low due to bulk orders. Their inbound transportation cost was low. After subtracting out their operating profit, their target cost was low. My recommendations to Zara will be to use more of information and communication technology to maintain their cost. There are a few potential benefits of using this kind of systems. The benefits are price reduction and efficiency gains, data ease of access, faster communication, give resources to


1640 words - 7 pages involvement with client projects, such as: • Engagement planning • Team selection • Roles and responsibilities of team members • Background and qualifications of key people • Client participation • Gathering and analyzing data • Making recommendations Most importantly, however, the case is emphasizing the need for the proper balance between the core competencies that consulting companies bring to the table in their engagement with the

Related Essays

Marketing Strategy Essay

2215 words - 9 pages ’ changing needs, wants and preferences in order to response fast to the market change. In this way, Zara will be able to survive long in the changing market. Recommendations From the SWOT analysis, this report gives hints about what Zara is able to do in order to improve its business. New Product/Service In the contemporary business world, Zara is one of the most popular brands in the global market. So brand extension would be a good choice of

Zara: Fast Fashion Essay

4518 words - 19 pages integration. Although in the process of global expansion, Zara owns 90% of the retailer stores and purchases the ownership from some stores initializing as joint ventures or franchises. This means that Zara directly offers its customers a uniform experience when entering any Zara stores.IV. Recommendations & ImplementationsEntering the U.S. marketForm income level and a long-term development considerations, we think breaking into U.S. market is more

Pmac Module 1 Session 3 Zara Case

1318 words - 6 pages required and necessary for long-term growth. 3. Is Zara organized properly with respect to vertical integration or outsourcing? What changes, if any, would you recommend? State the reasons for your recommendations. Zara is organized properly with respect to vertical integration. Zara is a good example of a vertical integrated company. Zara’s vertical integration model covers both upstream and downstream operations: • Zara’s

Zara Supply Chain Strategy Case Essay

1831 words - 8 pages competitive advantage. Based on the analysis, several recommendations around strategic and process improvement were provided for Zara, H&M, and Benetton. The recommendations are further supported by an implementation plan as well as an overall assessment of the risks that the retailers face. Sources of analysis include the two Harvard Business Review Articles “What is the Right Supply Chain for Your Product” and “Rapid-Fire Fulfillment”. The