You Decide Essay

890 words - 4 pages

Graves Enterprises is a maker of consumer and commercial grade floor care products. The new vice president for Graves Enterprises is responsible for doubling sales in both the consumer and commercial markets within the next year. The new findings of an extensive research suggested that the target market is homeowners, females 29-59, with a household income of $75-$150K. Consumers and businesses use defined processes for making purchasing decisions. They are two different markets with different processes for making purchasing decisions. “Within the business world, the decision-making process—unlike that of the consumer—is marked by the inclusion of many people” (Weekly Lecture, ...view middle of the document...

An intervening factor in the consumer’s decision to purchase the eco-friendly product is the unanticipated situational factor. Pricing the product at 1.5X the price could be perceived as a financial risk. Consumers will not purchase the product if it is deemed too expensive. In the information search, the consumer will probably look at the fact that the product is safe, effective, and eco-friendly but pricey and in evaluating the alternatives will find a competitive product that has the same features but less pricey.
What additional consumer recommendations would you make? Conducting further research on how important an eco-friendly product is to the targeted market would be beneficial. “It’s estimated that 80% of new products introduced each year fail—often, this is due to a lack of a full understanding of what consumers really want.. and for what they’re willing to pay” (Weekly Lecture, 2009, p.3). For that reason, Graves’ targeted market may or may not see the value in purchasing a 1.5X floor care product when they can get the same product at a cheaper price.
Business Behavior
Knowing what you do about business purchasing and decision making processes within a business organization, as shared in our Kotler text, what are your thoughts about the Commercial Products Proposal?  Will it work?  Why or why not? Graves Enterprises conducted extensive research and determined that their current market leadership positions in their current business market are safe. The commercial market base is much smaller but has great purchasing power; therefore, Graves must make sure that the product is customized for the market of schools, retail and office buildings.
The market is secure with the current price; however, increasing the price two times the current price could disrupt the company’s security and in the end may not work. There is an added...

Other Papers Like You Decide

You Decide Essay

764 words - 4 pages You Decide Assignment Charter School LAN Upgrade Proposal Stakeholder Anxieties Any strategy to enhance and promote the Leonard Cooper network should first resolve the present state of affairs. The outcomes of meetings and interviews with four stakeholders divulge that; 1) the current network becomes very jam packed, cashes increase, and throughput decelerates when teachers concurrently report on attendance and check on email. 2) 50

You Decide Essay

749 words - 3 pages CCSI 360 “You Decide” Assignment Week 2 DeVry University Professor Koonjbearry Michael Wisgoski 9/14/2015 Section 1- The Role of the Corporate Privacy Officer and Information Security Officer during Whistle-Blowing Events and Measures Used to Protect Whistle Blowers from Retaliation The roles of the Company Privacy Officer, in this case, Mr. Bart Oliver and Information Security Officer, in this case, Mrs. Martha Massey should be as

Week 4 - You Decide

2098 words - 9 pages it, but still buy a new house, you’re only allow a mortgage interest deduction on the new house. If you decide to keep both houses after paying off the current house, you can choose to use one of them for your office for the handcrafted jewelry business. You may be able to deduct expenses for business use of your home according to IRS Publication 587. Part of the house has to be used exclusively and regularly as the principal place of business

You Decide - Wk 6

1094 words - 5 pages . Consequently, it's up to the members themselves to decide who has earned what percentage of the profits or losses. Disadvantages of an LLC •Limited Life. In many states, when a member leaves an LLC, the business is dissolved and the members must fulfill all remaining legal and business obligations to close the business. The remaining members can decide if they want to start a new LLC or part ways. However, you can include provisions in your

Week 1 You Decide

713 words - 3 pages You Decide Template Name _Wanda Jackson Date_5/8/13_____ Scenario Summary: Your Role/Assignment: Your role is to decide if Karen is an independent contractor or an employee and discuss some of the preventative and ethical situations that are occurring in this case.  Questions: 1. Do you feel that Karen is an independent contractor or an employee? What is your rationale for this decision? I think that Karen was an independent

You Decide Vancouver Orchestra

945 words - 4 pages You Decide Vancouver Symphony Orchestra Kenneth Rudd DeVry University MKTG320 Instructor: Judith Hoffman 02/12/2012 You Decide Vancouver Symphony Orchestra. The first thing that stands out with this situation is the goal at hand. The symphony is trying to decipher why there has been a steady decline in attendance. I am not sure that this particular survey on this night at a free concert is the best approach to finding out that

You Decide Week 5

941 words - 4 pages You Decide Week 5 Assignment MM 577 Keller Graduate School of Management June 3, 2012 1) How do you think the Sales Manager behaved on the call? Did the sales manager and Joe demonstrate that they had prepared for the call? I feel that the Sales Manager acted poorly and inappropriately on the call. Twitching and squirming in his seat and showing obvious frustration during the call is highly unprofessional in my opinion. If I were the

You Decide Aero

1229 words - 5 pages You Decide: Aero Marketing Campaign By Crystal Stafford Fowler DeVry Keller Graduate School of Management MGMT 578- Consumer Behavior Professor McFaul Jan 25, 2014 You Decide: Aero Marketing Campaign Introduction As the Director of Business Development for Aero Motors, the tasked proposal of our marketers is to introduce Aero Motors Brand into the North American markets. This was sparked by great interests with the company’s CEO. He

Negotiations You Decide Week 6

1241 words - 5 pages You Decide Worksheet Name Course Section HRM595 YOU DECIDE WEEK 6 Date Scenario Summary: A supervisor in a large accounting firm is scheduled to interview a job candidate who comes highly recommended and has excellent qualifications. Jim has an accounting degree (bachelors) from a prestigious Ivy League school and has been working on his MBA by attending an online program for the last 18 months and is close to earning his degree

Keller Gm545 You Decide Paper

647 words - 3 pages Keller Graduate School of Management Business Economics GM545 Online Graduate Course Summer Session A, July 2010 You Decide 14 August 2010 The deep recession that we have found ourselves experiencing in this example doesn’t deviate far from our current economic situation as we stand as a nation today. With economic analysts predicting that recessionary conditions may persist for at least another year, the economy requires some

Mis589 Week 4 You Decide

601 words - 3 pages Kimberly Pulda MIS 589 Week 4 You Decide To me there are a few important issues that need to be addressed. The first issue that needs to be fixed is from John Fischer. He states that his laptop operates at 10 megabits. That is really slow especially since it should have been running at 100 megabits. I would fix this by using a Category 6 UTP 1000 Base F Ethernet because it increases the maximum data transfer rate a hundredfold. For

Related Essays

You Decide Essay

850 words - 4 pages us decide our online branding choices." Activity | You decide – Based on all the information above, write an online branding proposal for Premier Portraits. Your proposal should address at least the following points: * Who specifically should Premier Portraits target for with the new branding message? * What product should Premier Portraits really offering to this market? * What value should the company’s online presence

You Decide Essay 1447 Words

1447 words - 6 pages The Award Phase - You Decide Scenario Summary | You are Chris and Pat Smith,  entrepreneurs with five years of experience investing in small businesses. Eighteen months ago you decided to invest in a catering venture with two chefs, J. P. Martin and L. L. Miller, who have culinary science degrees and five years of work experience, which includes winning a prestigious prize in a gourmet food competition. Following some extended discussions

You Decide Essay 1978 Words

1978 words - 8 pages send them to your insurance company. Your doctor's office can fill out forms for you. It is important to keep receipts for medicine and other medical costs. As the price of Indemnity plans rises, many of the relatively healthy people decide to drop this plan and choose to join PPOs or HMOs. Insurance companies use the term "adverse selection" to describe the situation when only a certain group of people (in this case, unhealthy and elderly

You Decide Essay 2398 Words

2398 words - 10 pages . Margreiter must establish the damages that resulted from the hotel negligence. Comments: 2. Question : Applying the facts you have from the case problem above only, lay out a case for negligence against the hotel. Use the elements to outline the case. Start with the first element, explain what facts you have for or against that element, and then continue through the five elements of negligence. If you do not have enough facts to make