This website uses cookies to ensure you have the best experience. Learn more

Wyndham Case Essay

570 words - 3 pages

I. Question 1

Intro.
The difference between members and non members behavior at wyndam is: If hotel is willing to meet their expectations, members are willing to be more loyal to the brand

Members v. Nonmembers

Members are upscale travelers, business clients (131, 127)

higher expectations of a personalized experience
willing to pay for it (how do we know this? Please point to the data)

members stay 20% more frequently than non members
when they stay, their length of stay is shorter (p 131)
members spent 25% more during their stays (131)
>chris has this calculation
non-members stay longer, but lesser number of stays

brand awareness is 40% higher for members (131)

ready to be loyal to brand when brand will take care of their preferences
(126)

Support
Calculations (chris and hema have these)

Conclusion
Does the above information ...view middle of the document...

Question 2

A: guests can convey exactly what they want
e. amenities and preferences p. 128

A: points cost money for company to produce and manage
-statements (even for people who are inactive members) (130)

A: have to send staff to room to check for the requested items
BUT with by request, hotel can eventually save money- if enough people request an item, make it standard, meaning save on cost of checking everytime
-

A; make more memorable and personalized experiences
-eg nail polish example

A: customers can change profile

A: customers do not like dealing with the point based system

III. Question 3

Lead in: wyndham focused on increasing benefit instead of lowering cost

-points of parity:
clean rooms, safe environment,

-points of difference

>IT infrastructure: (123)
>whichever location you are at that hotel can get your information,
>centralized operations; have core tech ppl in one place, saves money
>consitancy, can easily implement changes across the board
>>guests can expect consistant experiences ( 124)
>ultimately gets to the customers

-targetting different types of customers through different means:
womens business travelers, magazine, women on their way

“attentive to the needs of business travelers” business focused rooms,
>ergonomic chairs, desk space

-the services wyndham offers its customers are a point of parity
-how they offer and how they improve on them is a point of difference
>items they offer in room at request
>personalized hospi

-point of difference is that staff at ALL wyndham hotels can offer personalized service as opposed to only a few

-offering intrinsic rewards to customers
>personalized environment as opposed to free vacations

database for sure increases consumer willingness

Does it increase willingness to pay?
>YES
>immediate results, v future results

at this point wyndham is the only hotel offering these services, customers that want this service have to go to wyndham
-at this point, wyndham does not have to comment on price

Other Papers Like Wyndham Case

The Vroom's Expectancy Theory Essay

1391 words - 6 pages , 2005; Vroom and Yetson, 1973) Next, the usefulness of McClelland’s Acquired needs theory is analysed. Needs theory focuses on human’s needs which employees try to satisfy through working. Managers need to know about employees’ needs and their own needs as well to operate effectively. The following example mentions the usefulness of motivation in organisation. When David Mussa join in hotel chain Wyndham international as a vice president, he

Freedom And Responsibility Essay

2141 words - 9 pages amendment is “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercises thereof” (Jordan, 1999). Therefore, the first amendment states citizens have freedom of religion and exercises of the religion. The article entitled “Lawsuit alleges FBI violated Muslims’ freedom of religion,” published by Jerry Markon, Washington Post Staff Writer, justifies the detailed case of the FBI surveillance targeting Muslims for

Hate Crime Laws

2348 words - 10 pages Death of James Byrd”). While this particular case may give the appearance that perpetrators of hate crimes receive appropriate punishment, almost a decade later, one particular case demonstrates the inequity in the application of hate crime punishments: In 2007, Sean Kennedy of Charleston, South Carolina, left a bar around 3:45 am and was confronted by Stephen Moller, who called him a “faggot” and then punched him so hard in the face that his

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages proceeding examples. The Willowbrook Hepatitis Studies was a case in which individual rights were severed and respect for one’s autonomy was lost. In 1947, in Staten Island, NY, Willowbrook was opened. Willowbrook State School was a state-funded institution for developmentally disabled children intended to accommodate approximately 4,000. By 1965, that number reached a population high of about 6,000. This high population mixed with a short staff led

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages doubling these wages can only be justified if, in some other way, it generates an equal or superior amount of value (either through a better product, lower costs, or both). According to the theory of incentives and efficiency wages, this is indeed the case, and Henry Ford even asserted that this decision was one of the best-cost cutting judgements they ever made (Raff and Summers 1987). This paper will outline the history of Ford Motor’s 1914

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages revolution, capitalism was used as the dominant form of economy in England. This helped England’s economy become consistent and organized throughout the country. However, it also posed certain, significant, problems. In order for the perfect capitalism to be achieved, every citizen had to begin equal. This was not the case, as many descendants of nobility and very early entrepreneurs started England's switch to capitalism with a lot more money than most

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages for their family and their country’s reputation. (Jacqueline and Milton, 2012)In real life case, a successful leader usually has good communication skill when talk to followers, people cannot influence their team members without connect communication to them. Language is a most powerful tool used by leader to manage and influence people in different industries. (Seargeant, 2009) Henry’s speech with unlimited energy and confidence, he cheers up

Related Essays

Wyndham's Byrequest Program Value Proposition

771 words - 4 pages next best alternative (Mgmt 205 Course Reader, pg 17 "Customer Value Propositions in Business Markets). For this analysis of Wyndham International Corporation's ByRequest value proposition, it can be argued that Marriott Hotels and Resorts and it's Marriott Rewards points program is the next best alternative to a potential Wyndham guest due to statistics that indicate that Marriott Hotels and Resorts had the highest occupancy rates in the

World War 1&2 Essay

1088 words - 5 pages R.A.A.F. regional Headquarters was set up at Fremantle. Australia was at no great risk of attack until the Japanese entered the war after the attack on Pearl Harbour on December 7th 1941. In April of 1942 the 3rd Corps was formed with the specific job of defending W.A. in case of an attack by the Japanese. The Corps consisted of an armoured division based at Mingenew and two supporting infantry divisions with a total of between 50-60,000 men. During

Hyatt Hotels Corporation Essay

3902 words - 16 pages W14443 GLOBALIZATION OF HYATT PLACE1 Gevork Papiryan wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-09-11 In August 2006

Review Of Related Literature

4058 words - 17 pages same room or vehicle the system needs a table for available rooms and vehicle. Also, the user may needs to review the reservation so the system has a table for reservation. In the solution part the article first discussed the used case for requirements. The first use case is making reservation, in this case the user make research for available demand by using date. When the demand which is room or vehicle is available the user can do