Running Head; VALUE OF DIVERSITY IN THE WORKPLACE
Value of Diversity in the Workplace
Soc/351: Cultural Diversity
University of Phoenix
October 5th, 2009
Value of Diversity in the Workplace
Diversity in the workplace is vitally important according to Josh Greenberg, President of AlphaMeasure, Inc (2004)“An organization’s success and competitiveness depends upon its ability to embrace diversity and realize the benefits”(para. 3).
Workplace diversity focuses on the similarities and differences of people working in an organization. These differences bring a benefit to the workplace in terms of skills, abilities, and creativity, allowing a company to compete in today’s ...view middle of the document...
Diversity in the workplace is also about learning from different groups enabling a Company to benefit from the diverse perspectives and achievements (Cornell University ILR School, 2009).
A diverse workforce would benefit The Way to Happiness Int. in a multitude of ways in various situations and help to avoid a host of ramifications due to legal and technical issues. For example an unsuccessful marketing campaign in 2007 may well have been dealt with differently to prevent copyright infringement if the workforce had someone who understood legal ramifications. If the company had recruited anyone with legal or even graphics design experience The Way to Happiness (TWTH) would have avoided hundreds if not thousands of legal letters. These letters notified TWTH of legal action, demanded removal from mailing list and immediate disposal of any and all material with the respective companies Logo on it. More than the cost issue, resources where redirected to the legal issues, destroying materials and dealing with the onslaught of calls and faxes.
A number of reasons exist regarding why the Marketing campaign was such a failure and they all have to deal with a lack of diversity and a lack of control over certain issues. First lets look at the workforce;
Alexandrea is 24 years old when she is began working at The Way to Happiness in a minimum wage capacity as an Internet research intern. Alexandrea is well in Internet research but accepts the position for economic reasons. After the first week of working in the Promotion and Marketing area researching trends she begins to notice the age groups working in the building. In particular she notices the human resource department consists of a young woman who for all intensive purposes has very little experience. In fact, after roaming through the building on her lunch break on more than one occasion she realizes that many of the employees lack the knowledge of basic operation procedures for computers, business communication,and other areas. Upon inquiry of fellow employees Alexandrea realizes that many of the employees are inexperienced, and further
inquiry reveals little education in the field hired for.
Reasons for campaign difficulty are multi faceted; Workers did not have experience in marketing or education suited for international commerce. Consider that nonprofits often attract unskilled workers because it is impossible to compete with a company that does not rely on outside funding to pay for operation costs. Actions Without Borders (1995-2009) explains that non- profits inhibited by limited resources offer below average salaries often between $25,000 to $30,000 when comparable jobs from other sources offer the same job for $40,000. Unfortunately, The Way to Happiness Int. is only able to pay minimum wage for most positions falling below even comparable nonprofits. Another unfortunate side effect of minimum wage is that most IT professionals will not work for so little, even...