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Wild China Essay

756 words - 4 pages


Mei Zhang (HBS 1996), ch:rirperson of WildChina, was smiling as she hung up the phone from a call to her husband and their young son in Los Angeles. The smile quickly faded, though, as her gaze returned to the smoggy Beijing skyline outside WildChina's offices and her thoughts turned to the future of the company she had founded to share her passion for travel and fulfill her dream of starting a business. With $100,000, she had launched WildChina in the summer of 2000.
The company had overcome a major challenge in 2001 when the 9/11 terrorist attacks in the United States resulted in many cancellations. WildChina turned profitable in 2002, but ...view middle of the document...

At the time, this southwestern comer of China was considered backward compared to coastal areas and was essentially closed to foreigners. Zhang described her childhood in socialist China:

Senior Lecturer Daniel Isenberg and Research Associate Shirley Spence prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.
Copyright© 2007-2009 President and Fellows of Harvard College. To order copies or request permission to reproduce matedals, calll..S00-545- 7685, write Harvard Business School Publishing, Boston,.1!A 02163, or go to No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means--electronic, mechanical, photocopying, recording, or otherwise-without the permission of Harvard Business School.
Leadership at WildChina (A) May 2005: The CEO Offers to Resign
REV: JULY 27, 2009
807-046 Leadership at WildChina (A) •
I come from a typical worker's...

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