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Why Rural India Is Important? Essay

1140 words - 5 pages

Why Rural India is important (for policy makers, business country as a whole)?

The word Rural has no specific definition and it depends upon the perceptions of the people. Different people differentiate or mark rural area in accordance to their priorities. It is measured by the parameters leading to underdevelopment or unawareness. It can deal with different sectors and is not specific to any area of work. The Rural area for a policy maker may be one but the same area from the point of view of a businessman might not be underdeveloped. This is the reason, the word ‘Rural’ cannot be defined and it doesn’t hold any concrete definition.
When we talk about development it basically deals ...view middle of the document...

Rural India seems to have a multiplier effect as looked upon by the business leaders. They feel that the area possess immense potential which would help in the overall economic growth. For the business tycoons, the area gives them a lot of opportunities to introduce & market their products. After exploring the urban areas where the saturation level has reached, they need to explore a new and unexposed area where they can spot and create a new lot of consumers. It would help them spread their business and increase the profitability. With increase in the number of consumers, the price of the product would decrease which finally would lead to further increase in the number of consumers. Thus, rural India is very significant for the purpose of business in todays world.

However, the purchasing power of the rural people should be decent for a business to prosper. This requires the generation of a fair amount of income by the people. And this is the area where the policy makers need to work upon. Government should make plan and schemes that would help the people of rural areas with their job or create other non-conventional job opportunities. Schemes like e-choupal, mobile sms service etc helps the farmers in getting information related to weather forecast and crop data. Other schemes like NGREGA, Swarnjayanti Gram Swarojgar yojana etc helps the people to shift to non-farming jobs. Technological advancement and its high penetration in the rural areas help the policy makers and implementers to connect with the people and introduce them to the modern world. For example, rural ATMs with in-built biometric authentication help the illiterate masses to avoid the otherwise cumbersome time taking process. It also helps in financial inclusion and thereby improving the local economy. This would also lead in the reduction of the income disparities. Other initiatives like PMGSY help in improving the infrastructure of the area. These attempts help the government modernizing and developing the rural areas. It also proves effective in administering land revenues. These developments help the central government to reach remote areas and gain location-specific information for disaster management. Managing and developing a high percentage of these rural people will overall affect the economy and growth of the country. Again, rural India can be a pilot...

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