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Why Haagen Dazs Ice Cream Is Popular In China?

746 words - 3 pages

The family pack of Haagen-Dazs ice-cream has a very high price in China which is 5-10 times of other areas. (Contributor, 2012). Many Chinese think Haagen-Dazs not worth that much. Because they believe Haagen-Dazs do not have unique taste which other brands also have comparable flavor. Otherwise, excessively praising for their brand will increase likelihood of obesity for customers. They think Haagen-Dazs is nothing but an ice-cream, ordinarily. Whereas, those people do not realize why Haagen-Dazs have an extensive popularity in China and why they are different. It is not a coincidence that Haagen-Dazs has been well-known. To be accepted by Chinese consumers, Haagen-Dazs company needs to do ...view middle of the document...

Pursing romantic, elegant style of decoration is second element to lead Haagen-Dazs vogue in China. Determine if one brand is good or not, not only depend on its internal quality, but also external performance. A good visual sense is very important for merchants to get more potential consumers during their shopping experiences. At this point, Haagen-Dazs company dose very well in style of decoration. For instance, every flagship shop loops melody and provides delicate dark red furnitures with European style. That make consumers to feel comfortable when they are purchasing. Moreover, Haagen-Dazs provides favorable eating environment to ensure consumers have an easeful atmosphere. For example, every flagship store equips with soft chair, air-conditioning, and wireless network. It is enjoyable to stay in stores and talking with friends or colleague with delicious ice-cream. From the above, well flagship store atmosphere and decoration promote prosperity of Haagen-Dazs.

The most important reason that leading Haagen-Dazs popular in China is creating the fashionable consumption concept. Only grasping consumption trend and knowing consumers’ selections, enterprise can constantly attract consumers and keep profit maximization. For example, Haagen-Dazs provides various ice-cream to boost...

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