Why did Obama win the 2012 election?
The 2012 US election saw Democrat Obama come up against Republican Romney. Obama was the favourite throughout and in the end won with 332 electoral votes, with Romney only gaining 206. There were several reasons as to why Obama won the election, such as the October surprise, a majority of Hispanic and Women votes for Democrat, and Romney as a man himself. However the main one can be considered Obama being an incumbent President, giving him a huge benefit in terms of the public.
Obama being an incumbent President was a massive benefit for the election as this gave Obama a foot to stand on and was also able to attack Romney from the start. History has ...view middle of the document...
This is the polar opposite to the Republican Party. Romney was not an all-out leader and was not necessarily liked by all of the Republicans. Therefore they were unorganised and made some disagreements during their campaign, for example many Republicans favoured ending the “exclusion” of employer-provided health benefits from taxable income, and many Republicans in Congress put forward similar plans, but not Representative Dave Camp of Michigan, who is the senior Republican on the tax-writing Ways and Means Committee. Therefore their campaign may not have been as organised as the Democrats, and so Democrats gained more support through their campaign, essentially winning Obama the 2012 election.
Obama’s own achievements also gained him popularity through his campaign as he was always able to challenge Romney with his own successes, including the low unemployment rate, and the ‘I killed Osama’ campaign. This led VP Joe Biden to say “Does anybody doubt that had the mission failed, it would have written the beginning of the end of the president's first term” laying out Obama's foreign policy campaign message. "We know what President Obama did. We can't say for certain what Governor Romney would have done." This also led Obama to brag about the unemployment ratings being less than 8%, due to his Presidency the past four years. Through these successes once again more undecided voters started to take more interest in Obama as he had much more to say and brag about than Romney, giving Obama a major benefit when in debates and speeches. Therefore another reason Obama won the 2012 election was due to Obama having the benefit of previous successes which he could use in his election campaign.
However it was not just due to Obama and the Democrats as to why he won, it was also due to the weakness of the Republicans and Romney. The 2012 campaign was always going to be hard for the Republicans because after George Bush, they had no real leader to guide them through the campaign. While Romney was their presidential nominee, he wasn’t liked by all republicans and therefore caused a lot of disagreements in the Republican Party. So the republicans were not a very united party by 2012 and had a much harder challenge in winning the election than the Democrats. This disunity in the party, as well as the problem of no real leader, meant it was always going to be extremely hard for the Republicans to win the election.
Romney was not only unpopular with some republican members, but was also not extremely popular with the public either, and was known for some major ‘gaffes’ during the election campaign. For example, Romney stated in a speech “I like being able to fire people who provide services to me. You know, if someone doesn’t give me a good service that I need, I want to say, ‘I’m going to go get someone else to provide that service to me.” This was a major error during a time of an economic crisis, which the Democrats took advantage of, and replied...