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Whole Foods Market Case Study

1120 words - 5 pages

GROWING STRATEGY
The first strategy Whole Foods Market uses is their ability to grow and expand through a particularly strategic method of opening and acquiring existing stores.
Whole Foods were focusing on large scale floor plans and inventory where as Wild Oats had a smaller layout.
Whole Foods focused their merchandising strategy around the atmosphere. They wanted their consumers to have a captivating shopping experience.
AESTHETICS
Their décor was colorful and fun, matching their merchandising technique.
The overall ambiance and cleanliness made Whole Food stand out from other stores.
Whole Foods Market tries to revamp as much as possible to take care of parking ...view middle of the document...

.Another threat could come from consumer loss due to rising organic/natural food prices.
MERCHANDISING STRATEGY
No two Whole Foods Market stores carry the exact same product. Inventory is largely based on the size of the store.
The mission for Whole Foods Market is simple: Whole Foods, Whole People, Whole Planet; clear and effective.
Their statements reflect the company’s true passion-foods that are nutritious and/or overall better for the environment.

STRATEGIC FIT
The company provides their customers with products that are competitively but fairly priced products.
Whole Foods Market has created a strategic method that has allowed them to compete with the competition and maintain a winning strategy.

COMPETITIVE ADVANTAGE
Whole Foods Market is all about taking advantage of the competition.
Whole Foods Market is not just about being organic or natural with food but as well with their product lines of pet food, natural beauty, and household goods.
Ralph Waldo Emerson said it best though: “Commerce is a game of skill which many people play, but which few play well”, (Thompson, Peteraf, Gamble, & III, 2012).
PERFORMANCE
Whole Foods is not about spending revenue on advertising and marketing, like other supermarkets- in 2009 they only used 0.4 % and prefer word-of-mouth from customers.
Whole Deal, Whole Food Social and Green Action are all forms of promotion within the community and team members.
Local Producer Loan Program, which gives them a substantial amount of currency at a low-interest loan.
Whole Foods is about the community of where they are located with promoting animal welfare, supporting local famers, promoting responsible and sustainable seafood practices.

Appendix A – Core Values and Fiscal Year
Figure 1 Core Values
SELLING THE HIGHEST QUALITY NATURAL AND ORGANIC PRODUCTS AVAILABLE Whole Foods Market was the first nationally certified organic grocer in the United States and continues to abide by national rules and regulations to remain certified.
SATISFYING AND DELIGHTING OUR CUSTOMERS Whole Foods Market uses a few techniques to satisfy their customers including organic and natural food education, retail innovation, and inviting store environments.
CARING ABOUT OUR COMMUNITIES AND OUR ENVIRONMENT Whole Foods Market is very effective in reducing, reusing and recycling any type of waste or products they can. WFM donates 5% of their profits to non-profit organizations dedicated to cleaning up the environment. WFM has also received the Green Power Leadership Award several times from the EPA (United States Environmental Protection Agency).

Figure 2 Statement of Operations, Fiscal Years 2005-2009
Fiscal Year '09 Fiscal Year '08 Fiscal Year '07 Fiscal Year '06 Fiscal Year '05
Sales $ 8,031,620.00 $ 7,953,912.00 $ 6,591,773.00 $ ...

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