What is it About the Whole Foods Market?
Whole Foods Market is the leading retailer of natural and organic foods and America’s
first national “Certified Organic” grocer. The Company incorporated in 1978, opened the first
Whole Foods Market store in 1980, and is based in Austin, Texas. The Company’s mission is to
promote the vitality and well-being of all individuals by supplying the highest quality, most
wholesome foods available. The core mission is devoted to the promotion of organically grown
foods, healthy eating, and the sustainability of our entire ecosystem.
Organic food and products are considered popular products that are experiencing an
The threat can be illuminated by offering a wider selection of products, and a better
customer service. Whole Foods knows that you like to know where your food comes from, so
they display the origin of every piece of produce they sell. To meet customer demand, they do
their best to offer the highest quality fruits and vegetables year-round, they use their experience
and relationships with growers from around the world to obtain the best of what's "in season" in
other parts of the world.
CEO John Mackey describes how the stakeholder philosophy combines with capitalism:
“We’ve always been unique in that we have a stakeholder philosophy, and it continues to guide
us,” Mackey says. “The beauty, in my opinion, of capitalism is that it has a harmony of interests.
All these stakeholders are important. It is important that the owners and workers cooperate to
provide value for the customer. That’s what all business is about, and I’d say that’s a beautiful
The second factor is the bargaining threat of suppliers, as a normal result of the
increasing demand of organic food; suppliers will also rush to take advantage of the prospect
profit involved as well, which will increase the risk of the threat of suppliers bargaining. Whole
Foods did establish solid and good relationships with their suppliers, resulting in long lasting
partnership with their suppliers. For an example Whole Foods deals directly with local farmers,
and consume their available capacity. Buying food from local growers, farmers, ranchers and
producers reduces the environmental impact and costs of transporting the products. Minimizing
handling and transportation costs gives farmers, ranchers, growers and producers maximum
return on their investment. And most of the money spent on local production stays in the
community, helping to boost the local economy.
The third factor is the threat of substitute products and services, in this type of industry
substitution is available, and competition is high. Food is sold everywhere, and most of the time
is even more convenient to consumers. Whole Foods can decrease the threat if adapted more
convenient ways to offer their products, such as pick-up and delivery services.
The fourth factor is the rivalry among competitors in the organic food industry, which
can be harmful if not well handled. Whole foods and any other entrant can be affected with
negative criticism or publicity if it happened frequently, and could lead to loss of consumers.
The environmental factors can have a positive or a negative impact on the profitability,
existence, and sustainability of the organic food industry. The most significant threats to Whole
Foods are the demographic, socio-cultural, and the economic factors. The demographic factor
which reflects the age structure, income distribution, and population size that will definitely