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Whole Foods Essay

1275 words - 6 pages

Whole Foods

Michael K. Cooper Sr

Principles of Organizational B– Business 322

Professor Christopher McGrath

July 27, 2011

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In this paper I’ll discuss interpersonal communication, defensive communication and how it transforms the way people communicate. How we communicate in most cases makes up what other people think and observe of us.  Poor communication often is the main problem in a troubled relationship, both professional and personal.  To better understand communication a person must acknowledge many different aspects, including speech, body language, and context. Context, the time, place, or occasion when communication is ...view middle of the document...

”   The necessary interpersonal communication model that is presented in Figure 8.1 can be applied to impersonal nature of an online forum by following the same principle that an individual would in the workplace, the only difference is instead of communicating face to face you will be communicating by e-mail in an online environment. Our text book describes it best with the   interpersonal communication there is the communicator, the message, the receiver, perceptual screens and feedback. Feedback usually occurs in an online forum, although it is not always and immediate response.  Reflective listening, the skill of carefully listening to another person and repeating back to the speaker they heard message to correct any inaccuracies or misunderstandings is often a lost art in the online forums. (Nelson/Quick 2010)  In an impersonal environment of an online forum the same techniques apply.  

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How does defense communication enter into this case?

Defensive communication is defined in our text book, as communication that can be aggressive, attacking, and angry, or passive and withdrawing.  In the case of Whole Foods, Mr. Mackey used defensive communication in the online forum.  Even Mr. Mackey’s defenders described his comments as anonymous, boastful, provocative, and impulsive.  The recipients of defensive communication deliberately discard often the intended message and are often invoked to retaliate with their own defensive mechanisms of communication. Defensive communication is nonproductive and leads to injured feelings and alienation.  Mr. Mackey had to have realized the negative impact and possible alienation of customers and potential customers to Whole Foods in his online attacks of the competitor, the Wild Oats Market, Inc. and that is probably why he chose to make his comments anonymously.  A defensive tactic is to use misleading information, which is a form of deception, and the selective presentation of information designed to leave a false and inaccurate impression in the listener’s mind.  Mr. Mackey used defensive tactics in his online postings.  (Nelson/Quick, 2010)

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How does the Internet transforming the way people communicate?

People are not face to face with their audience and often take more liberties with their style of communicating when on the internet than they would share in a face-to-face conversation. Interpersonal skills like tact and graciousness diminish when using the internet to communicate. The internet tends to equalize the participants; the lower status participants are sometimes more open and willing to share their input in an online setting than they would feel comfortable to do so in person.  The higher status members can lose power in an internet setting when their charismatic personality and personal demeanor are not part of the equation.  Nonverbal behaviors can be important in establishing rank and hierarchy of the participants....

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