Running head: MARKETING KILLER PRODUCT
Marketing Killer Product
Blake E. Lance
Lubbock Christian University
Tobacco is a nasty, horrible, addictive drug in any form or fashion. I feel that it is one of the leading drugs in America and it is legal. Legal or not there is to many American's addicted to tobacco, whether you chew it, or smoke it. If it was illegal people would farm it, sell it, just like any other drug in America, believe the government legalized it just to be able to tax the tobacco and gain a very large profit off of it. The government raises the prices as if the drug addicted people are going to quit, its just more money in uncle sam's pocket, knowing that the people ...view middle of the document...
philipmorrisusa.com). Philip Morris USA currently are not using the TV, radio, cartoons, billboards, newspapers and magazines for marketing there product. Philip Morris USA, primarily connect with adult smokers in two ways:
First way is one-to-one consumer communications, which include direct mail, email, consumer websites and consumer marketing activities with age-verified adult smokers 21 of age or older.
Second way is at retail, where they present their brands to legal-aged cigarette smokers at the point of purchase. They offer programs to help merchandise their products and to help restrict underage access to cigarettes (www.philipmorrisusa.com).
The explosive growth in digital technology has fundamentally changed the way we live, how we communicate, share infromation, learn, shop and access entertainment. In turn, it has had amajor impact on the ways companies bring value to their customers. For better of worse, technology has become an isdispensable part of our lives (Armstrong/Kotler 11th edition p. 26).
The food and drug Administraion announced rules that will severely restrict the way the tobacco industry can advertise and sell cigarettes and smokeless tobacco products, especially marketing efforts designed to appeal to children and teenagers. The rules will take effect June 22, 2010. Broad new powers Congress granted to the FDA last year, when it passed...