This website uses cookies to ensure you have the best experience. Learn more

When I Grow Up: An Analytical Study Of The Interpretations Of Children On Pop Culture Elements Found In Selected Tv Commercials

4995 words - 20 pages

When I Grow Up:
An Analytical Study of the Interpretations of Children
on Pop Culture Elements found in Selected TV Commercials

“TV takes our children across the globe
before parents give them permission to cross the streets.”
- Joshua Meyrowitz

Advertising is a form of mass communication strategy created to promote the purchase of a certain product, message, or service in the market. It carries the messages that come to you from the people who pay for the media (Biagi, 2001, p. 227). It is also an act of popularizing something through mass media to attract the attention of the consumers, audiences, or mainly the public for higher sales and marketability. ...view middle of the document...

Until now, commercial interests recognize the impact of images to “shock” viewers, obtain free publicity about controversial ad campaigns, and generate sales (Lester, 1995, p. 76). On the positive light, Campbell (2002) noted that:

“…advertising contributed major social changes in the twentieth century. First, it significantly influenced the transition from a producer-directed to a consumer-driven society. By stimulating demand for new products, advertising helped manufacturers to create new markets and recover product start-up costs quickly. Second, advertising promoted technological advances by showing how new machines… could improve daily life. And third, advertising encouraged economic growth by increasing sales.”

But then, after the Great Depression and World War II, Campbell said that television dramatically altered advertising. Criticisms of ads grew as the industry appeared to be “dictating” American values as well as driving the economy. Critics discovered that some agencies use “subliminal advertising”. They are strategies of advertising that has “hidden or disguised” messages that allegedly register on the subconscious of people in buying products.
And as Lester (1995) said, advertising compels people to buy what they do not need, makes people inferior by showing what they cannot afford or look like, makes people throw out perfectly useful products after they become “out-of-date”, and contributes to a materialistic society that drives the price of consumer good higher to pay for all advertisements (p. 82).

In the Philippines
Since the first telecast of television in 1953, advertising in TV was no more alien to the Filipino consumers. Lux commercials featuring the “beauty” of women is depicted to the audience in 1967. Advertising too in the country was used by politicians like Elpidio Quirino during the national elections in 1953 (, accessed Jan. 12, 2009).
In 1960, the Philippine Association of National Advertisers acknowledged television as one of the most effective and potent media for advertising. In fact, it was only in the 60s that television commercials came into use. The first television advertising contract in the country was signed for Tawag ng Tanghalan, handled by J. Walter Thompson for Procter and Gamble. As the television industry matured, lines were more firmly drawn between advertisers and network owners. Programmers now had to prove to advertisers that the station-produced programs were being watched (, accessed Jan. 12, 2009).
Until the age of the Karen Po Mc Donald’s commercial during the 90’s and the “Beautiful” statement of Marian Rivera for Nesvita, advertising in the country has surely become an avenue for product or service popularization.

A “new” culture
The mass media has polarized the literature of the people from “high culture” and “low culture”. Campbell (2002) said that the ones who are labeled to be included in the “high culture” are the...

Other Papers Like When I Grow Up: an Analytical Study of the Interpretations of Children on Pop Culture Elements Found in Selected Tv Commercials

Children Stereotypes On Tv Essay

1338 words - 6 pages television shows might explain television’s positive impact on self-esteem” (Perse 171). I believe that this is true because the young African-American children now have an entire family of African-American characters that they can relate to. As we learned in class, children are more likely to learn from and imitate characters they can connect and associate with. I believe this show is a good show for them to learn from because all of the

An Article Review of Koen Van Eijk and John Lievens's "Cultural Omnivorousness as a Combination of Highbrow, Pop, and Folk Elements"

1398 words - 6 pages delve into the omnivore debate head-on. The combination of van Eijk’s background in cultural studies as an associate professor in the Department of Art and Culture Studies of Erasmus University Rotterdam, Netherlands, and Lievens’s, an associate professor at the Department of Sociology of Ghent University in Belgium, experience in cultural studies and research methods proves advantageous to this collaborative study; indeed, their previous research

Significance Study of Factors Affect the Academic Performance of Selected Working Student

576 words - 3 pages Internet is a technology that is no need to be introduced. It is a very useful technology. Using the internet, we can search for information. It can be use for studies. Today, it help a lot of students to do their job and homework. The internet help student to find information easily and fast. Student just onlysearch on search engine such as Google Search or Yahoo Search. Lots of informationcan be find to help the student in studying or do their

An Investigation of Factors Responsible for Mass Failure in Biology in 2013/2014 Neco Examination (a Case Study of Selected Secondary Schools in Oshimili South Local Government in Delta State

5130 words - 21 pages ; Hall, 1974; Murnane & Philips, 1981). The evidence currently available suggests that while inexperienced teachers are less effective than more senior teachers, the benefits of experience level off after a few years (Rivkin, Hanushek & Kain, 2000). Greenwald, Hedges & Laine (1996) found in their meta-analytical study that teaching experience has a positive and significant effect on student achievement. Hawkins, Stancavage & Dossey

“a Study to Assess the Knowledge and Attitude of Social Phobia Among the Adolescent in Selected College at Tumkur with a View to Develop a Health Education Module .”

5097 words - 21 pages challenge.8 This study shows that social phobia in children and adolescents. Current assessment of childhood social anxiety includes psychometrically sound self report and clinician administered measures either specifically targeting SP disorder or including the construct as a subscale of a broader measure. The type of measure that is used most often depends on the purpose of the assessment, the setting, time

Soldiering Up in Support of Operation Iraqi Freedom I

2688 words - 11 pages I still remember the day my unit, 372nd Transportation Company, a cargo transfer unit, left for Kuwait in the run up to the Iraq war. On March 6, 2003, we left Campbell Airfield at Fort Campbell, KY in a jumbo civilian plane that was bound for the Middle East. Captain Guess was our commander and First Sergeant Berry was the most senior enlisted person in the unit. When we arrived in Kuwait, we set up a small camp named Victory. It was just

Assess Interpretations Of Hatshepsut

763 words - 4 pages Assess interpretations of Hatshepsut The female pharaoh, Hatshepsut, is arguably one of the most influential people of ancient Egypt. For thousands of years, the workings of Hatshepsut have been subject to multiple interpretations, from both her time and the modern day. An evaluation of the effectiveness of her reign can be resolved from the reliability and validity of evidence presented today, both primary and secondary. In one respect

Effect of Marketing Audit on Organisational Performance in Selected Nigerian Fast Food

2363 words - 10 pages PROJECT PROPOSAL ON EFFECT OF MARKETING AUDIT ON ORGANISATIONAL PERFORMANCE IN SELECTED NIGERIAN FAST FOOD (A Case Study of MR BIGGS) BY OGUNRINDE FATIMO OLAIDE 090822049 1.1 Background to the Study In recent years, increasing pressure to reduce costs has forced many companies to radically reengineer the way they do business. This pressure is also leading marketing executives to reconsider the goals

Perception Of Selected Filipino Teenagers In Intramuros, Manila On Their Exposure To Pinoy Big Brother

346 words - 2 pages ------------------------------------------------- Perception of selected Filipino Teenagers in Intramuros, Manila on their exposure to Pinoy Big Brother Robles, John Darel Catacutan1 Refugia, Jose Alberto Cabotaje1 Jonalou SJ. Labor2 1AB Communication Arts Seniors, Institute of Communication, College of Liberal Arts and Sciences, Colegio de San Juan de Letran 2 Faculty, Language Area, College of Liberal Arts and Sciences, Colegio de San

Television And Media - Link Between TV Violence And The Violence Of Children

2120 words - 9 pages , inexperienced child, he has trouble distinguishing between reality and fantasy.  "The Journal of the American Medical Association published the definitive epidemiological study on the impact of TV violence.  In every nation, region, or city with television, there is an immediate explosion of violence on the playground, and within 15 years there is a doubling of the murder rate " (Grossman, 5).  It takes 15 years for the desensitized

The Effect of External Public Debt in Developing Countries on Economic Growth - an Empirical Study on Argentina

3711 words - 15 pages . ,1996. Analytical Aspects of the Debt Problems of Heavily Indebted Poor Countries. Policy Research Working Paper Series. Erdal, K., 2002. External Debt and Economic Growth Relationship Using the Simultaneous Equations. The University of Utah. Folorunso, S.A. & Felix, O.A., 2008. The impact of External Debt on Economic Growth: A Comparative study of Nigeria and South Africa. Journal of Sustainable Development in Africa, Vol 10, No.3

Related Essays

When I Grow Up Essay

1205 words - 5 pages When I Grow Up: I’ll be Working on the Railroad Candace Esposito Everest University What do you want to be when you grow up? This is a question we are asked throughout our childhood. When we are children, our dreams are to be heroes like firefighters, astronauts, or knights. When we are a little older, our interests change and will continue throughout our lives until we are forced to face the question head on. By the time we graduate

An Impact Of Brand Elements On Brand Awareness The Case Of Oppo Smartphones In Hcm City

5654 words - 23 pages packaging on OPPO’s brand awareness Chapter III METHODOLOGY 3.1 Research design The research objective of this research attempts to accomplish is what dimensions of brand elements have effect on the OPPO’s brand awareness. So, the quantitative approach was the principle method applied to this study. This means that this research was used survey questionnaire as an instrument in which data were collected from sample selected from the target

How Is Pop Culture A Reflection Of Change In America

1163 words - 5 pages a beautiful happy family. I may not have had this as a child but I can say I have succeeded in having the “As seen on TV” family now. It’s just the 2012 version. I am the up close and personal proof of the reflection of change in pop culture. References Coon, , & J. Mitterer. (2011). Psychology. (Vol. pg. 44, Ed.). Mason, Cengage. Crossman, A.. (Year, Month. Day ). In Sociology. Retrieved Month. Day, 2012, from http

Tv Violence And The Future Of Our Children

1032 words - 5 pages TV Violence and the Future of Our Children In recent years, the news has seemed to mimic violence that appears in television and in movies. Several incidents support the majority of people's assumption that TV violence effects a child's behavior in many ways. A child's judgment is hurt badly by viewing TV violence, which can have some serious long-term effects. First of all, when children see characters on TV or in movies triumph by using