What Does “Innovation” Really Mean?
What does “innovation” really mean? “Technically, “innovation” is defined merely as “introducing something new”, there are no qualifiers of how ground-breaking or world-shattering that something needs to be – only that it needs to be better than what was there before. The fact is, innovation means different things to different people”. (Sylver, 2008)
Brianna Sylver is a writer, researcher, entrepreneur and founder of Sylver Consulting, which works with multinational organizations. Sylver Consulting is known for applying innovation methodologies and consumer research techniques to develop new products and ...view middle of the document...
Sylver states, “By understanding the level of innovation being sought by the client, it becomes easier to frame up the kind of deliverable that makes the most sense, and ultimately, that makes the most business sense”. (Sylver, 2008)
Each of these situations produces a different purpose or role of innovation. A good consulting firm’s job, when dealing with changing times and innovation, is to know when it is time for change. When the growth, client and projects are ready for improvements, then it is time to be open to change. When making changes it is important to know how to make the changes. The best way to do this is by adding specialists instead of giving the existing employees this type of job. This change will add creativity when needed in innovation. You need to look at employee retention in order to keep valuable employees. This will lead to the firm’s ability to weather change and be there for the longevity. The firm needs to understand what not to change. If the client’s employees and diversity are contributers to its success, then only change those items which need to be fixed...