Wellpoinnt Essay

3256 words - 14 pages

WELLPOINT
About WellPoint
WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our communities, deliver better care to members, and provide greater value to our customers and shareholders. WellPoint is the nation’s largest health benefits company, with more than 33 million members in its affiliated health plans. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, ...view middle of the document...

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Capitalize on new opportunities to drive growth.
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Our business strategy establishes a framework that yields tangible value for all of our constituents - members, employers, health care professionals, associates, and shareholders.
Customer Segments
WellPoint has long recognized that one size does not fit all. The Company's Blue Plans and UniCare Plans are organized around the following customer segments:
National Accounts Customer Segment
National Accounts are generally multi-state employer groups primarily headquartered in a WellPoint service area with 2,500 or more eligible employees, of which at least 5% are located outside of the headquarter state.
Local Group Customer Segments
Local Group includes customers with less than 1,000 employees eligible to participate as a member in one of our health plans, as well as customers with generally 1,000 or more eligible employees with less than 5% of eligible employees located outside of the headquarter state.
Individual Customer Segments
Individual customers under age 65 and their covered dependents.
Seniors
Medicare-eligible individual members age 65 and over who have enrolled in Medicare Advantage, a managed care alternative for the Medicare program, or who have purchased Medicare Supplement benefit coverage.
State Sponsored Business
Members with State-Sponsored managed care alternatives in Medicaid and State Children’s Health Insurance programs.
Federal Employee Program
FEP members consist of United States government employees and their dependents within our geographic markets through our participation in the national contract between BCBSA and the U.S. Office of Personnel Management.
Blue Card
BlueCard host members represent enrollees of Blue Cross and/or Blue Shield plans not owned by WellPoint who receive health care services in our BCBSA licensed markets.
WellPoint offers a broad array of specialty products to customers in all segments:
Specialty Products
WellPoint serves specialty members across the nation with specialty products including pharmacy benefit management, long term care insurance, dental, life and disability insurance, behavioral health, vision, flexible spending accounts and COBRA administration.
Products and Services
With a reputation for innovation, WellPoint is committed to establishing a relationship with its customers, physicians, hospitals and other health care clinicians as trusted partners.
Consumers want a choice of products and health care professionals, and they want more control over their health care decisions. Employers also want the maximum amount of cost control while also being sensitive to employee needs.
WellPoint has created a variety of PPOs, HMOs, various hybrid and specialty network-based dental and health care services that combine the attributes consumers...

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