Week 3 Corporate Strategy Analysis Discussion Summary

855 words - 4 pages

Corporate Strategy Analysis Discussion Summary
Javier Mendoza
MGT/230
October 22, 2015
Linda Torres-Kleinhans

Corporate Strategy Analysis Discussion Summary
In each of the videos that I analyzed. Each of the chief executive officers has a method of either centralization or diversification utilizing some or no vertical integration in the planning function of management. There is little mention of other markets, businesses or industries in which each the CEOs tries to tackle instead they stay within their industry perhaps for lack of experience, creativity or for fear of risking to return to a poor performing era.
Coca-Cola CEO Neville Isdell
Coca-Cola's performance was out marketed ...view middle of the document...

His limitation in my opinion came from his also lack for innovation and true expansion of the company. It was apparent by his cutting costs by slashing fuel prices rather than invest in either buying fuel companies or creating a business that would help cut the fuel costs if Southwest Airlines had also invested in the fuel industry. His vision seemed limited as the finite amount of time of the hedged fuel contracts he made to help Southwest Airlines keep costs down. But the sacrifices came from the employees who had to take pay cuts and there were no particular active measures taken with the pilot's negotiations.
VF Corporation CEO Mackey McDonald
The third CEO in the series that I viewed and analyzed was Mr. Mackey McDonald, who was brought up in the apparel business. Although he was at first comfortable with selling jeans, I felt he was the strongest and more of a risk taker when it came to diversification. Although it wasn't as dramatic as Pepsi-Cola, Mr. Mackey did make some concessions to his diversification by introducing the athletic wear and travel bag industry part of VF Corporations portfolio. He also made strides in the vertical integration by selling not only jeans but also boots, sneakers and other apparel that had been varied from casual to western wear. In my opinion, he was the most innovative in this group.
Xerox CEO Anne Mulcahy
Anne Mulcahy came into becoming a CEO when Xerox was in turmoil. Her planning suggested a reactive response because of a volatile situation and not so much into making large-scale decisions...

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