I- NATURE OF THE PROBLEM
A) THE DISTRIBUTION ON THE WEB
The web distribution commonly known as e-commerce or e-comm, is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile ...view middle of the document...
Although the idea of free information is always present, this change was necessary. The network could not continue to welcome a growing number of users without increasing accept and promote a viable economic model. The cost of telecommunications infrastructure can indeed be funded by subscription only paid to suppliers of Internet access.
Set a date to launch purely commercial activities on the Internet seems an almost impossible exercise but many people agree to locate it in the mid-90s. Certainty, on the other side the birth and development of e-commerce are related to important technical developments of the network, the development of distance selling and, in general, the evolution of society and its openness to the network.
Evolution estimated turnover of e-commerce in France in 2014
(In billions of Euros)
Source: Report by the firm Greenwich Consulting
B) THE EFFECTS OF THE WEB DISTRIBUTION
The web distribution has two kinds of effects: the positive and the negative effects:
a) The positives effects
In traditional trade the customer goes to the goods while in e-commerce, it is the opposite: the product goes to the customer.
It is also interesting to note that e-commerce offers the opportunity to dematerialize Product: e-book, audio, video, training, software, application, ticket ... The product is paid online and downloaded directly from the buyer.
The environment wins, the customer also because there is no delivery and the seller also because it can reduce his costs.
Currently, there are many individuals who are looking to make savings.
Doing their shopping on the Internet, and this is even more true in these times of economic crisis, consumers are looking for low prices of course with many promotions offered throughout the year and are looking to save fuel costs with shipping low or even free. But the price is not the only argument. Online stores also have the advantage of being accessible at any time. That their benefits especially in Germany and France, where shops close at 6:00 p.m. ET are virtually all closed on Sundays
The e commerce has immediate positive environmental effects despite the greater use of air freight. These studies generally rely on the following assumptions:
- Less packaging
- Absence of unsold
- Storage of fresh produce storage = better cooling performance
- Reduced travel clients
- Vehicle "clean" to deliver
Now remains the intangible side of electronic commerce slows some consumers like to see before you buy. They often use the Internet to compare products and prices, and finally turn to the stores.
b) The negative effects
Risks for buyers
According to the report's network European Consumer Centre published June 16, 2008, the most recurrent complaints of consumers who shop online concern the absence of delivery of the product or service they have ordered over the Internet, and for which they often made the payment. Complaints...