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Waste Management Essay

934 words - 4 pages

Waste Management is the largest waste handling company in the world, with 20 million customers and 273 municipal landfills. However, Waste Management faces serious changes in its environment even as it dominates its industry. Both customers and corporations are reducing the amount of waste they generate and increasing the amount of goods they recycle. These trends challenge Waste Management, since the high cost of collecting and sorting recyclable materials means that Waste Management loses money when it recycles items.
External environments are the events and forces outside a company that have the potential to influence or affect it. Organizations are influenced by two kinds of external ...view middle of the document...

The first step is to recognize the trend and the impact it will or can have on this business. Since societal and corporate attitudes have changed, opportunities arise from the sustainability movement. The company can take the 8-10 billion dollar worth of recyclable materials in the waste that’s put in the landfill and invest in recovery facilities that capture valuable materials or energy in a cost efficient way.
Managers use a three-step process to make sense of external environments: environmental scanning, interpreting information, and acting on threats and opportunities. Managers scan their environments based on their organizational strategies, their need for up-to-date information, and their need to reduce uncertainty. When managers identify environmental events as threats, they take steps to protect the company from harm. When managers identify environmental events as opportunities, they formulate alternatives for taking advantage of them to improve company performance. Using cognitive maps can help managers visually summarize the relationships between environmental factors and the actions they might take to deal with them.
Usually, recycling has been a low profit business. The challenge for Waste Management is to focus on sustainability services and be highly profitable. Technology is the greatest opportunity so that the company can own conversion as well as the technology. Waste Management should purchase companies with the technologies to make it highly profitable in recycling. Waste Management can invest in Garick, a company that can turn food waste, which traditionally had no value, into $40 of $50 of compost and mulch. The company can also buy Harvest Power, a firm that turns waste into high quality compost which can then be burned to generate electricity at a payoff of $60 to $80 per ton. Waste Management can buy Glacier Recycle, which recycles construction materials in to recycled wood products and biomass fuel. Finally, Waste Management can invest in Terrabon, another firm that makes “green gasoline” from waste paper and chicken manure....

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