Domestic Wastage of Water.
The idea is very simple yet effective in a sense that this is basically a public service message, specifically targeted to the general public living in Pakistan. We at Water Wise are trying our bit to save water for future. According to a research by the year 2030, there will be a World War of all countries for water, at that time people won’t fight for oil and land but only for water. So, keeping in mind that the ground water level is decreasing with every passing day we all should think seriously about it, because it is for the welfare of us. The main objective of Water Wise is not to restrict the use of water, but to reduce the wastage of water. ...view middle of the document...
Will be real and facts based. No professional actors will be hired for the making of advert. As it won’t make any big impact on the target audience, what will work is showing people wasting water.
Title of documentary
“Water Wise--- Save Water For Life.”
* Up to 60 percent of the human body is water, the brain is composed of 70 percent water, and the lungs are nearly 90 percent water.
* About 83 percent of our blood is water, which helps digest our food, transport waste, and control body temperature. Each day humans must replace 2.4 liters of water, some through drinking and the rest taken by the body from the foods eaten.
* According to a survey report, a running tap uses 6 litres of water a minute, a shower can use anywhere between 9 – 45 litres per minute, a hosepipe uses as much as 1000 litres per hour.
* Toilet flushing accounts for 30% of our daily water use – with old toilets using as much as 14 litres per flush compared to new dual flush models which use as little as 2.6 and 4 litres per flush.
* Fixing a dripping tap can save as much as 5000 litres a year – if everyone in the Pakistan fixed their dripping taps we would save enough water to supply 120,000 for one day.
* Keeping in view all the above mentioned facts and figures one can imagine how much water we are just wasting on daily basis. So, my objective is to stop wasting without restricting the use.
I will segment my target audience in one section that will be the middle and lower middle class in this class as per our survey conducted results people don’t have as much awareness...