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Walt Disney Details Essay

766 words - 4 pages

Disney’s Core Competency

Walt Disney once noted: “I only hope that we don’t lose sight of one thing – that it was all started by a mouse”. (Disney Dreamer, 1998). Walt Disney’s original core competence was cartoons and animated movies. By combining Imagineering with engineering Disney’s company reached unparalleled success with the creation of the first full length animated movie. This success led to new ideas and one of them was to open a park, a different kind of park. In Disneyland Walt used new technology to bring his characters to life. He called them “Animatronics”. (Magical Kingdoms, July 2008) Together with unique storytelling and high quality of service Walt Disney created a ...view middle of the document...

However, in recent years Disney placed less emphasis on animation and, as such; the Company was not at the forefront of the digital revolution and did not produce many animation movie hits. With Pixar, Disney is now further on the technology curve and can exploit some synergies in marketing, production, and distribution.” (Walt Disney Company release, January 2006). In 2009 Disney purchased another company, Marvel. This move further enhances Disney’s competitiveness and extended the collection of its characters. (CNN, August 2009).
The special strength of the company is diversification. In addition to four parks in the US Disney currently has a park in Europe, plus two parks and one more on the way in Asia. Disney’s largest sales revenue is from media sold outside the US. Disney has its own cruise line with regular operation of two boats and is adding two more in January of 2011. (Cruise Talk, June 2010) Many regular Disney guests own part of the Walt Disney World resort through “Disney Vacation Club”, the company’s timeshare program. Disney’s tour operation business “Adventures by Disney” offers guests special tours around the world. (Adventures by Disney, n.d.)
Everything the company does carries the special “Disney touch” – a seal of quality and outstanding service. Though the company has some challenges...

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