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Walt Disney Company Essay

736 words - 3 pages

Running Head: WALT DISNEY COMPANY

Walt Disney Company
Student
University

Case: Walt Disney Company
Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format in order to serve a specific market more efficiently and therefore extracting maximum value from a group of related businesses. By doing this, Disney enables to create value across its business units and creates a strong competitive advantage by having ...view middle of the document...

Some companies have only a mission statement while others have only a vision statement and , other companies will use its Mission Statement as its Vision Statement and vice versa. It gives shape and direction to a company therefore a vision statement should be short and easy to remember because it focuses on the organization beliefs on how things should be done and not the financial results of the company.
Copyright infringement is a major issue for Disney and the best way to protect the company from the unauthorized use of Disney characters is through the court system. The Disney company must pursued an aggressive attitude against pirated goods in order protect the interests of Disney licensees who pay associate fees in order to have Disney characters with their own products. Through infringement lawsuits the company is protecting the Disney trademark name and dissuading others from unauthorized use of the Disney characters. Through the role of government and tougher copyright infringements and anti-piracy legislation to target vendors from distributing products without proper authorization.
The economic downturn has definitely affected some of the Strategic Business Units as consumer confidence is low and cutting expenses is a priority due to the economic crisis that has affected the United States...

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