When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse. And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California. Called ...view middle of the document...
Nearly all the Disney films and merchandise, and all of the amusement parks target an audience of young children, and therefore Disney endorses his creations with stories containing good morals and an emphasis on maintaining innocence.
When Disney first started creating his hit animated features, the nation was in a postwar state and was going through some turmoil within itself as well.
Times were changing. The pristine lives most of the adults of the 1950’s had been living were no longer so pure due to the war and the growing popularity of the media (for example, motion pictures, radios, etc.) in every day lives. The standard morals of the country were undergoing a transformation. Walt Disney recognized this and sought to provide an outlet for those longing for the ethics from the days of yore.
As suburban America witnesses urban violence invading it’s schools, homes, and neighborhoods, Disney becomes a symbol for the security and romance of the small-town America of yesteryear- a pristine never-never land in which children’s fantasies come true, happiness reigns, and innocence is kept safe through the magic of pixie dust.
Disney’s target audience was young -and children were much more apparent than before, due to the postwar baby-boom-, so by filling his projects with good values and happiness he was able to instill them into his audience at a young age.
While making animated films projected at youth and at others who Disney hoped to infuse innocence into, being the entrepreneur he was, he also had to keep in mind the business of his company. Disney wanted to promote the carelessness of being young, and desired to show even adults that they, too, could be happy and relaxed. Being able to do so and keep audiences of all ages interested enough to save his company from bankruptcy is indeed a challenge. Nevertheless, Disney was able to generate films that people of many different generations to enjoy, and all the while become extremely successful.
Disney [defined] innocence as part of the logic of home entertainment and also pedagogically, as a set of values and practices that [associated] the safeguarding of childhood with a strong investment in the status quo and in the market of consumption.
After so much success with his films, Disney’s next big step was opening his own amusement park to be located in Anaheim, California and named Disneyland. Some of Disney’s most successful films would be featured in this park, with rides and other attractions based on these films to keep park goers occupied. Because Disney instilled many of his beliefs and positive ethics in his films, this amusement park would support those beliefs and ethics and make them even more tangible. The status of the country was indeed better than it had been during war, but now with a lull in international conflicts the people of the United States were concentrating on their own lives, and realizing that raising children during or after a war can be difficult,...