This website uses cookies to ensure you have the best experience. Learn more

Walt Disney Essay

665 words - 3 pages

1. Why has Disney been successful for so long?
• Disney has been an extremely successful company for almost 90 years. They have been able to maintain a high level of profit, but most importantly keeping entertainment as the main essence of the company. Their value proposition begun as a child-oriented business, and soon after realized they could be far more successful if they appealed to an audience of all ages. They met the entertainment needs of their audience, and were able to charge a relatively high price, close to their willingness to pay where the consumers still felt they were getting their moneys worth.1
• They have been successful for so long because of the internal strategies they used. Even though they have different strategies for each company, they have managed to maintain a central one as a whole. For example, the company was divided into many business units (media networks, studio entertainment, theme parks and resorts, consumer products and internet and direct ...view middle of the document...

They have the “gong-show” weekly creative meetings in which employees brainstorm and build upon each other’s ideas to ensure the progress and evolution of their enterprise. This serves as a way to find new markets for when the existing ones have reached a mature level. For example, as the home video

What did Michael Eisner do to rejuvenate Disney? Specifically, how did he increase net income in his first four years?

When Eisner joined Disney in 1984, he committed himself to maximizing shareholder wealth through annual revenue growth of 20%. Eisner took several steps to rejuvenate Disney. His plan was to build the Disney brand while preserving the corporate values of quality, creativity, entrepreneurship, and teamwork.

To maintain Disney’s culture and to develop pride in the Disney tradition, Eisner introduced a three-day-training program, which required all new employees (including executives) to spend a day dressed as characters at the theme park. Eisner put lot of emphasis on managing creativity and financial performance. Under his management spending was readily approved if necessary to achieve creativity.

One of the Eisner’s management team’s top priorities was to revitalizing Disney’s TV and Movie business. His team brought back network program by premiering “The Disney Sunday Movie” on ABC. The show helped to demonstrate that Disney could be inventive and contemporary. This was followed by the release of several hit sitcoms and non-network shows. In Disney’s movie-division, Eisner increased the company’s production of new films and improved the content of films to suit a more contemporary audience. Eisner recruited Jeffrey Katzenberg as chairman of Disney’s motion pictures. Under Katzenberg, Disney pursued strong scripts and moderately budgeted films that helped them to produce the film in below the industry average budget. As a result of improved cost control and brilliant scripting, casting, and production, Disney won at the box office. From 1984 to 1988, market share increased from 4% to 19%.

Eisner’s management team accelerated production of animated movies by expanding animation staff to support the release of new animated feature every 12 to 18 months. Disney invested $30 million in CAPS (computer-animated-production-system) that

Other Papers Like Walt Disney

Walt Disney Essay

612 words - 3 pages Corporate Branding Structure The Walt Disney Company manages a complex web of brands, described in the brand hierarchy. Because of the company’s complexity, it can be challenging to manage such a range of brands. Disney is considering restructuring its brand hierarchy in order to simplify its management. By examining past successful Disney branding strategies and exploring consumer opinions, it is clear that some brands can be collapsed, but

Walt Disney Essay

3020 words - 13 pages The Walt Disney Company Financial Accounting Project Progress Report 2 8am M, W, Th Yuli Tang Wei Wang Tianda Xu Rui Zhang Profitability: In 2011, the profit margin of Walt Disney Company was 0.1176(11.76%). Due to the company’s huge net sales value, it shows a solid profit margin for a large company just as Walt Disney. In 2010, the profit margin was 0.1041(10.41%), which was 1.35% lower than 2011. The higher profits margin rate in

Walt Disney

2570 words - 11 pages STRAT Case Study “The Walt Disney Company: Its Diversification Strategy in 2012 LELE SONG February 9, 2015 February 9, 2015 KEY ISSUES * Understand why a company’s resources and capabilities are central to its strategic approach: Diversification is Disney’s main strategy for constant growth. The company is broadly diversified, including five major segments. Disney attempted to capture synergies existing between its business units

The Walt Disney Company

546 words - 3 pages The Walt Disney Company 1. According to the Harvard Business School case booklet, Disney started from the short cartoon industry into major industries such as licensing, distribution, movie, home video, merchandise, internet (Distribution channel), hotel and resort, sports restaurant (EPSN zones), cruise ship (Disney Magic Cruise 1998), theme park (1955 Anaheim, 1971 Orlando, 1976 Tokyo, 1992 Paris), and television network (ABC 1995). 2

The Walt Disney Company

2489 words - 10 pages The Walt Disney Company is an American diversified multinational mass media corporation headquartered at the Walt Disney Studios in Burbank, California. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated

The Walt Disney

1970 words - 8 pages Eng 1A, TTH 11/25/06 Section #0943 Mr. Melnarik Essay #3 Word Count:2000 Disney’s Influences Walt Disney started out with practically nothing, then ending up with the world at its feet. He was faced with overwhelming challenges in life that would seem insurmountable. Walt Disney entitled many names; he was an animator

Walt Disney Details

766 words - 4 pages Disney’s Core Competency Walt Disney once noted: “I only hope that we don’t lose sight of one thing – that it was all started by a mouse”. (Disney Dreamer, 1998). Walt Disney’s original core competence was cartoons and animated movies. By combining Imagineering with engineering Disney’s company reached unparalleled success with the creation of the first full length animated movie. This success led to new ideas and one of them was to open a

Walt Disney Talent Development

1794 words - 8 pages Diploma in Business Administration Talent Development Project Assignment 2015 TALENT DEVELOPMENT SELECTION: CHOOSING THE RIGHT PEOPLE - The Walt Disney Company Contents 1. Introduction (Company Background) -------------------------------------------- 3 2. Selection Process ----------------------------------------------------------------------- 4 3.1 The Application

The Walt Disney

1317 words - 6 pages The Walt Disney Co.: The Entertainment King Marta Aparici Hornero Business Strategy MG530 1. Why has Disney been successful for so long? Nowadays, the small animation studio which was created in 1923 by Walt and Roy Disney has been converted in one of the biggest Companies in the entertainment field. With a $30.000 million annual income. The Walt Disney Company manages eighteen theme parks, thirty-nine hotels, eight cinematographic

The Walt Disney Company

668 words - 3 pages key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve success through horizontal integration and geographic expansion. An example of horizontal integration would include the acquisition of Disney purchasing ABC for $19 billion in July 1995. This business

Walt Disney Company

736 words - 3 pages Running Head: WALT DISNEY COMPANY Walt Disney Company Student University Case: Walt Disney Company Walt Disney Company follows a business strategic which focuses on each line of the business within its organization. It seems Disney has developed a unique strategy for each of its four SBUs and has continued to make the right strategic decisions under competitive markets. The Walt Disney Company is organized in a SBU format

Related Essays

Walt Disney Essay 345 Words

345 words - 2 pages MGT 488 The Walt Disney Company The company I choose is the Walt Disney Company. The Walt Disney Company is a worldwide entertainment company. They have five main businesses: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and the Disney Interactive. Among the five businesses, the best known is the products of its film studio. Nowadays, the Walt Disney Studios is one of the largest and

Walt Disney Essay 2278 Words

2278 words - 10 pages Alexis Ll Ll | 1 Walt Disney As Walt Disney was growing up, his dad fathered many children. Walt’s parents traveled very much because they always seemed to see new and better things. They lived in England, Ohio, Missouri, Kansas, etc. Elias, Walt’s dad was a hard man. “He worked hard, lived modestly, and worshiped devoutly. He did neither smoking nor drinking nor cursing nor carousing.” (Gabler 3.) Walt was the age of four when

Walt Disney Essay 587 Words

587 words - 3 pages Who can forget about the 8 princesses? From the wonderland, from the castle , from forest and from sea? With the dancing black mouse, they called mickey with his friends Donald Duck with Daisy Duck and Goofy with Pluto, but in the end you will ask yourself who is the one behind those moving cartoon characters it’s Mr. Walt Disney, Familiar isn’t? Disneyland I guess, you know about the famous land in HongKong that is full of Disney characters

Walt Disney Essay 1326 Words

1326 words - 6 pages [pic] UANE English Class Level 7 Ing. Luis Fernando Carranza Higa Project “Biography of a famous Character” “Walt Disney” Brianda Salas Gabriela Gonzalez Index: I- INTRODUCTION II- IMPORTANT EVENTS II.I- (CHRONOLOGICAL ORDER) III- PERSONAL LEARNING III.I- Brianda Salas III.II- Gabriela Gonzalez IV- CONCLUSIONS IV.I- Brianda Salas IV.II- Gabriela Gonzalez V- Extras VI