This website uses cookies to ensure you have the best experience. Learn more

Walt Desiny Media Overview And Analysis

2654 words - 11 pages

Walt Disney: Media

Introduction/Random Information
The Walt Disney Company is the world’s largest media conglomerate. The company has the ability to be a successful conglomerate due to its Board of Directors, content theme of quality, as well as customer ordination in all its operating segments. The company has television holdings in ABC and ten other broadcasting stations, as well as cable networks including; ABC Family, A&E (37%), and ESPN (80%).
Each of these divisions that Disney owns and operates are leaders in their respective industries and capitalize multiple channels that have been created to additional products and other tangible goods account for 10% of Walt Disney’s ...view middle of the document...

Not to mention that TNT and ESPN especially will have hours of empty programming to fill. Given that NBA TV ratings have grown steadily since 2007 and have reached record highs, the potential damage is immeasurable. 
In 2009, a recessionary year for the media business, revenue for regional sports networks as a whole grew 6.6 percent to $4.6 billion, according to SNL Kagan. In terms of filling the programming void left by an NBA lockout, ESPN would seem to have the biggest challenge. Not only will it have to fill the time-periods of missing game coverage, but key programming components such as "Sports Center" could be hit hard. Starting in January, when the NFL begins to wind down, NBA highlights and analysis are coverage pillars for ESPN's flagship news show. And unlike that lockout that crippled the NBA back in 1998-99, ESPN does not have a National Hockey League contract to fall back on. According to Kantar Media, TNT and ESPN/ABC took in $417.7 million in ad revenue just from the 2009-10 postseason alone. That two-month campaign culminated in a compelling seven-game championship series between the L.A. Lakers and Boston Celtics with costs for one 30-second commercial on ABC: $402,000.
Another example, Chinese government limits foreign ownership to 49%, when the right to control directly a subsidiary requires 51% of ownership. It means that a company shall look for potential partners to form joint ventures or strategic alliances which greatly affect Walt Disney’s Media chances of continuous growth worldwide.
Technological
Scientific Improvements
Rapid development of new technology has made Disney continue to stay ahead. A few examples would be investing in digital and interactive media, pioneering distribution of online full-length episodes of TV shows, and increasing films and TV program available for download through Apple’s iTunes store. Steve Jobs was Disney’s largest individual stockholder with 7% holding acquired when Disney purchased Pixar. Finally, Disney has combined Disney Online and Disney Interactive Studios, to focus on rolling out new interactive games and mobile media.
Disney and Sony drive BLU-Ray 3D through two of their major hit productions Bolt and Alice in Wonderland. The plan is to market these 3D releases by debuting in the consumer home with select Sony 3D products. This launching would be during the high-traffic holiday retail season which will be featured nationwide in the United States.
Disney recently announced it was launching eight mobile games for the iPhone, Android, Blackberry and Java/Brew. Both companies are motivated by what seems to be a booming casual gaming market. 
Another Disney invention is the soon to be released netbook, a "Netpal" for 6-12 year-olds. Made by netbook pioneer Asustek and selling for $350 at Toys "R" Us starting in late July. A version with more storage and a longer battery will go through Amazon.com and other retailers. The widget should go international by the end of the...

Other Papers Like Walt Desiny Media Overview and Analysis

Walt Disney Company History & Overview

1315 words - 6 pages The Walt Disney Company Strategic Management – 3:30pm September 20, 2011 Overview, Mission & Objectives Founded on October 16, 1923, The Walt Disney Company, or “the Company”, is one of the world’s leading media conglomerates. Headquartered in Burbank, California, the Company continues striving to produce unparalleled entertainment experiences based on the legacy of quality creative content and exceptional storytelling. Started by one

Business Analysis - Walt Disney Company

1769 words - 8 pages Business Analysis of Walt Disney Company MGT/521 April 30, 2012 Business Analysis of Walt Disney Company In the era of the 21st century, when globalization has expanded drastically and rooted its success across the globe, the task of the managers in the company is getting challenging and competitive day by day. Firms have grown rapidly and the job of the fund manager has also increased to take advantageous decisions for their corporations

Waltdisney

2320 words - 10 pages . The Corporate Strategy 6 4. Comparative analysis between Disneyland Shanghai and Happy Valley 6 A. General introduction about Happy Valley 6 B. Theme story 7 C. Theme hotel 7 D. Revenue model 7 E. Government support 7 5. Conclusions 7 * Company Overview The monarch of this magic kingdom is no man but a mouse --Mickey Mouse. The Walt Disney Company is the world's largest media conglomerate, with assets encompassing

Business Analysis - Disney

2233 words - 9 pages Business Analysis Part III Glennyce J Nelson MGT-521 June 29, 2012 Dr. Olivia Herriford Business Analysis Part III For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting

The Walt Disney Company

546 words - 3 pages ages. 3. I believe that Walt Disney Company most of the expansions has benefited the company overall. If we looked at Exhibit 1 in the Walt Disney Case, without the expansion into the theme park and resorts, consumer product, and media network industry, Walt Disney Company’s studio entertainment (film) would only make around $5.994 billion out of the $25.402 billion. The trend has shown a drop in revenue in the studio entertainment (film) segment while increases in the other three segments mentioned above. The only expansion I believe that has been a bad decision was the internet and direct marketing segment. This is the only segment posting a lost.

Disney Analysis

3601 words - 15 pages Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services

Walt Disney

345 words - 2 pages MGT 488 The Walt Disney Company The company I choose is the Walt Disney Company. The Walt Disney Company is a worldwide entertainment company. They have five main businesses: Media Networks, Parks and Resorts, the Walt Disney Studios, Disney Consumer Products and the Disney Interactive. Among the five businesses, the best known is the products of its film studio. Nowadays, the Walt Disney Studios is one of the largest and

Disney Case Study

862 words - 4 pages What does Disney do best to connect with its core consumers? According to the Walt Disney Company, “The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media” (The Walt Disney Company , 2013). This diversification has a far reaching

Management Stategic

1985 words - 8 pages Development 161 Internal and External R&D 161 B Research and Development Audit 162 Management Information Systems 162 Strategic-Planning Software 163 B Management Information Systems Audit 163 Value Chain Analysis (VCA) 164 Benchmarking 166 The Internal Factor Evaluation (IFE) Matrix 166 EXPERIENTIAL EXERCISES 172 Experiential Exercise 4A: Performing a Financial Ratio Analysis for Walt Disney Company 172 Experiential Exercise 4B: Constructing an IFE

Disneyland Facts

3930 words - 16 pages Paris Overview 3.1 Disneyland Paris opened on 12 April 1992. It is located in a small farming town 25 km east of Paris. Talks between Walt Disney and the French government started in the early 1980s and an agreement was signed in 1985, with the deal completed in 1987. At that time, the French government called the agreement "the largest investment in recent history in France". 3.2 At first, the project cost was estimated to be about US$1

Disney Analysis

830 words - 4 pages Analysis for Walt Disney Company When working for a company as large as the Walt Disney Company, there are many benefits that are designed to help employees with; their jobs at the Walt Disney Company, as well as their life outside of work. The Walt Disney Company has tailored the incentives and benefits for their employees to help with health care for the employee as well as their families. They offer a wide range of health care and dependent

Related Essays

Media, Its Past And Present And An Analysis Of The Future Of Media

5426 words - 22 pages and that it has a significant impact on people's daily lives. They also believe that media are neither impartial nor free. They are to some extent controlled or influenced by the state or non-state lobbies. This is why, experts argue, that a thorough analysis of the media should be made so as to determine its consequences on people's mind and perception of things. Theorists think that people should be conscious that media does not

Contrast Media Injectors (Cmi) Market Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 2019

976 words - 4 pages Contrast Media Injectors (CMI) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019 Contrast media is utilized in medical imaging technique in order to highlight and visualize the specific parts of the body. These are the substances that enhance the visual images generated by medical diagnostics instruments such as magnetic resonance, computed tomography, x-ray, ultrasound and others. Contrast media also

The Walt Disney Company & Comparison With The Time Warner Company

1259 words - 6 pages classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies

Master's Essay

799 words - 4 pages The Walt Disney Company: Business Environments Daniel A. Parra Lozano Lynn University The Walt Disney Company: Business Environments The success of organizations within their specific market niches and competitive environments is based on a myriad of factors, both internal and external. The detailed overview and analysis of these factors exists within the general business environments of the organization. In order to maintain a leading