Walmart Takes On The World Solution

1156 words - 5 pages

Wal-Mart Takes On the World

Submitted To:
Dr. Kamal Uddin

Department of International Business
Course Name: Global Marketing

Submitted By:
Md. Khairul Anam
ID NO: 80104020

Md. Arafat Islam
ID NO: 80104070

Batch: 4th , EMBA,
Department of International Business

Department of International Business
University of Dhaka

Wal-Mart Takes On the World

Questions

1. In which countries has Wal-Mart done well? Can you identify any common consumer, market, retailer, or entry strategy traits across these countries that might account for Wal-Mart’s success?

Answer:

Wal-Mart has done well in the United States, Canada, Mexico, ...view middle of the document...

Where Wal-Mart has not used existing expertise (Germany), they have not been successful.

2. In what countries has Wal-Mart done poorly? Can you identify any common consumer market, retailer traits, or entry strategies across these countries that might account for Wal-Mart’s lack of success?

Answer:

Germany, Japan, Brazil, and Argentina have not been good entries for Wal-Mart. In Germany and Japan, consumers are more demanding and more quality conscious. They seem to be less interested in the type of goods that Wal-Mart sells. In both locations, real estate and market conditions stymie Wal-Mart’s growth—whether this is unions or convoluted distribution systems. In both Japan and Germany, Wal-Mart bought existing chains with shabby stores and poor sales. Perhaps the lack of success of their acquired firms accounts for why Wal-Mart management did not utilize the expertise of those managers. Another possibility is that Wal-Mart had had such good success in Mexico and Canada that it was overconfident of its approach when it entered the German market. Since then, it seems to be more willing to listen to local partners.

In Brazil and Argentina, there are many factors against success—economic factors, real estate, and crowded cities demanding different store formats. Also, Wal-Mart found it hard to compete with Carrefour, which is the second largest discount chain in the world. Although Carrefour has some stores in Mexico, Wal-Mart had not previously entered a country where Carrefour was entrenched (it stays away from the German market) and is a formidable foe. So, in these markets, Wal-Mart encountered more competition than it had had anywhere else except in the United States.

3. In your opinion, will Wal-Mart be successful in Japan? Why or why not?

Answer:

Japan will probably be like Germany. Wal-Mart would have to improve the quality of their assortment, possibly change store formats, and give themselves a more upscale look. They would also have to change their pricing strategy and promotional policies in order to cater to the Japanese consumer. Japan is difficult to market in because of their protectiveness of their markets and the closed nature of their distribution system (this is changing slowly). One thing that Wal-Mart has going for them is that they are American and the Japanese seem interested in American products. Retailers, however, in Japan have learned the hard way that they must adapt very, very carefully to the Japanese market. Given that Wal-Mart still...

Other Papers Like Walmart Takes on the World Solution

"The Count Of Monte Cristo", The Story Of Edmond Dantès, The Sailor, Who Becomes The Rich & Powerful Count Of Monte Cristo And Takes Revenge On All His Enemies, By Alexandre Dumas

1266 words - 6 pages captain of his ship. This promotion ignites the jealousy of his fellow shipmate Danglars. Dantès is then falsely accused of being a Bonapartist. This means he sides with Napoleon Bonaparte and is committing treason against his own king. He is sent to a prison called the Château d'If. The Château d'If was surrounded by water and was known as a place of no return. When Dantès escapes, he takes revenge against his four enemies

Socrates the Greatest Influence on the Westerm World

977 words - 4 pages Socrates is the Greek philosopher that had the most influence the Western world. Socrates is the son of a well-off Athenian—probably a sculptor or stonemason—named Sophroniscus and a midwife named Phaenarete. Socrates was born in 470 B.C. in Athens, Greece and his family enjoyed a high social life.[1] Socrates became the biggest influence on the Western world because of the Socratic Method, the Socratic seminar, and his teachings influenced

Comparative Study Of Texts: Brave New World/ Blade Runner (Note: Essay On Humanity, And Human's Relationship With The Natural World)

1214 words - 5 pages Angeles, a highly built up commercial/ industrial area where colossal balls of flames rise from a bed of lights, actively penetrating the space of nature (the sky). The scene takes us below onto street level: murky, dirty and congested, where the world has been abandoned for the "golden land of opportunity" offered to its citizens on the off-world colonies, leaving the remainder behind in a dingy nether-city of urban decay. Here, any sign of the

Position Paper On Article Discussing American Wealth Compared To The Rest Of The World

799 words - 4 pages , we are the minority…politically, economically, and financially, among many other things. Naim finishes off his argument with the idea that our assumptions and expectations of “normalcy” are quite costly and dangerous, and that our generosity as a nation, while not over looked, is simply not a feasible solution to rest of the world’s problems. It is very hard to find a way to argue against Naim’s use of the rhetoric of

Compare & Contrast On Dating And Marriage In The World And What The Bible Says

703 words - 3 pages My Compare and contrast paper is about what the secular world presents about the dating and mating process and how the Lord directs us to date and mate. I will be speaking about several different areas of dating from a secular world and what the bible tells us about how to date and finding our mate from GOD aspect. I also will give my personal opinion on how I believe most people pick their mate. The world always paints a pretty picture of

Report on Ways in Which School Prepares You for the World Outside

615 words - 3 pages Report on the ways in which school prepares us, the students, for the world outside Introduction This report is about the ways in which our school prepares us, the students, for the world outside of school. I have researched this by asking numerous students of their opinions, and also by asking some of the teachers how they try to prepare students for their later lives. I also gave teachers an opinion poll where they selected how much they

How Cod Changed The World Based On The Book Cod: A Biography Of The Fish That Changed The World By Mark Kurlansky

697 words - 3 pages Ever since the period of the Vikings, cod fish has played a tremendous role in the world, more specifically Europe and the Americas. Mark Kurlansky explores all of the different effects cod has had on the world in his book Cod: A Biography of the Fish that Changed the World. The seemingly normal fish is responsible for a great amount of exploration, migration, and can be blamed for starting a few wars. Many fishermen fishing for cod have found

Views on the World Financial Crisis Will It Continue to Deepen

3300 words - 14 pages Views on The World Financial Crisis: Will It Continue To Deepen? Introduction The Great Recession of the 21st Century (Wesel, 2010), which began in 2007, has affected the entire world economy; admittedly, some countries have been hit harder than others but few nations can really say that they have been entirely spared from the crisis. What is more, the devastating repercussions of the financial crisis can still be observed to this day, more

Which Had a Greater Impact on Singapore; the Great Depression or World War One?

597 words - 3 pages the situation started to improve after USA slowly recovered. In my opinion, the Great Depression affected Singapore more as in total, it was a span of 5 years that the problem persisted while for the WW1, it only lasted about a year and Singapore managed to recover quickly. In WW1, the problems were mainly restricted to a few countries, those that depended on trade volume as well. In the Great Depression, it affected most of the world as there was a snowball effect when the was an increasing loss of money. This thus affected Singapore in terms of its trade more. To conclude, the Great Depression affected Singapore more than WW1 did.

Analyze An Argument Stanley Fish: Save The World On Your Own Time

1709 words - 7 pages theorist and a public intellectual writes and argues about the progression of education. “Save The World On Your Own Time” by Fish, elucidates his point of view of the modern day universities’ mission statements. Fish makes an unconditional argument that explains why a university shouldn’t teach or include any political ideologies, social values, or morality in the classroom. This essay uses the Toulmin argument method, which helps understanding

Techniques - Discuss in Detail How Guterson Uses the Weather and Other Aspects of the Natural World as a Reflection on the World of Human Kind

1062 words - 5 pages Guterson uses many literary techniques in his novel to reflect on his views of the nature of human kind. Through his descriptions of the natural setting of the novel Guterson conveys the significance of San Piedro as a microcosm of the world of human kind, reflecting on the universal thoughts and emotions felt by all of humanity. Particularly, the descriptions of the weather establish parallels between the emotional turmoil of the characters

Related Essays

Experiment To Test The Time Neutrase And Milk Solution Takes To Clear

595 words - 3 pages What is the experiment about?The experiment is about finding the time it takes for a solution of neutrase and milk to clear when using different concentrations of neutrase.Why did I choose to experiment on how the concentration of neutrase effects the time a milk solution takes to clear?I could have chosen to test how the reaction times differed at different temperatures, but I chose to experiment on the effect different concentrations of

On Top Of The World Essay

548 words - 3 pages smaller and smaller as they disappear, passing through fluffy white cotton wool like clouds you must remember to hold on tight as the lift comes to a sudden abrupt jolt just before it reaches its destination at nearly the top of the mountain. Walking around up here, high above the madness of the world below you find peace within yourself, you feel you are catching up on lost time spent rushing around at home. Stopping and taking a moment to close

Globalization And The Effects On The World

1334 words - 6 pages positive and negative impacts on firms, people and the world in general.The last two decades have seen the most rapid and broad institutional transformation in human history. It is a conscious and intentional transformation in search of a new world economic order in which business has no nationality and knows no borders. Globalization as a process that increases the extent and form of cross-border transactions among crowds, assets, goods and

Essay On Tsunami, December 26th 2004 The Disaster That Was Caused By The Tsuanmi, And It Takes A Look Into Its Sociological Persepctives

2187 words - 9 pages On December 26, 2004 the world experienced the most devastating natural disaster to hit the Indian Ocean. It was classified as a tsunami, a tsunami holding immense power equivalent to the destruction of three nuclear bombs. Tsunami waves can become more than 30 feet high as they come into shore and can rush miles inland across low-lying areas. The death tolls were astronomical causing much grief, pain and depression throughout the world