This website uses cookies to ensure you have the best experience. Learn more

Walmart's Post Katrina Efforts: Heroic Or Superficial?

2071 words - 9 pages


Sham Flora
MGMT 4300 B
Bill Woof

In the face of national crises, people most often turn to the government for safety and social welfare. After all, one must be able to depend on the governing body of a nation to provide for basic needs when an extreme situation escalates to complete chaos and turmoil. It is safe to say that the horrific catastrophe in Hurricane Katrina, and its aftermath, represented a national crisis. Unfortunately for the affected American citizens, even in the state of emergency, then US President George W. Bush and the governing agencies responsible for immediate response were ...view middle of the document...

Additionally, the lack of support and aid provided to distraught families at such a crucial time following the hurricane can also be attributed to the inabilities of government agencies. In the state of emergency, who must the desperate depend on for basic needs such as food, shelter and clothing if not the national government?
This is where Walmart, the world's largest retailer, largest private employer and second largest public corporation, comes into play. As a multinational retail corporation operating chains of large department and warehouse stores, Walmart had significant expertise in supply chain management and distribution that it would make excellent use of as a saviour in the aftermath of Hurricane Katrina. Considering the absence of immediate and effective government response that many relied heavily upon, Walmart's CEO H. Lee Scott Jr. chose perhaps the most opportune time (for both a short and long term outlook) to direct the company's arguably heroic efforts. Walmart's initiatives were incredibly timely for the company's short term outlook, which was providing staples such as food, water and clothing for the victims of Hurricane Katrina. In no way is the magnitude of the disaster being understated by calling the relief efforts opportune for the company's short term outlook. The long term outlook of the company improved literally overnight, as the many critics of Walmart's workplace and marketplace operations were even impressed by its initiatives. More specifically, Walmart provided an unrivaled $20 million in cash donations, 1,500 truckloads of free merchandise, food to suffice for an estimated 100,000 meals and a job guarantee for all of its displaced workers. The provision of so many goods during the state of emergency, which the government itself was initially absent from, was incredibly timely for the sake of the thousands of New Orleans citizens, but also to help recover a rather tarnished public relations image. For many, these life changing initiatives strung together by Walmart and its well experienced distribution staff was more than sufficient in reshaping its poor corporate social responsibility image. However, through the eyes of many continued critics, this was simply a public relations move by Scott Jr. to help bolster Walmart's ethical performance. From this perspective, Walmart is fulfilling its instrumental, and not ethical, responsibility in the marketplace. Such critics view Walmart's actions as a way of taking advantage of Hurricane Katrina. Walmart is simply using its big dollars to gain positive public relations. It is incapable of pursuing such social initiatives simply out of altruism, which describes the selflessness or practice of concern for the social welfare of others. I must admit that such skepticism is not entirely unjustified, as Walmart's track record of neglecting corporate social responsibility in the workplace (discrimination against female employees, poor working conditions and inadequate...

Other Papers Like Walmart's Post Katrina Efforts: Heroic or Superficial?

Cross Cultural Ethics Essay

1057 words - 5 pages applied consistently throughout all of the organization’s divisions via an ethics department. In being a global organization, Walmart Stores, Inc. employees a staggering number of people, and that does not include the individuals employed be the supply chain. The sheer number of personnel that must be dealt with across the globe has certainly put a strain on Walmart's ethics policy as their buyers are not allowed to accept even a coffee cup from

Hurricane Katrina Essay

835 words - 4 pages . One of the explanations behind why the Katrina response did not go as planned is that the decision makers at all levels were not familiar with the plans. The NRP (National Response plan) was new to many at all levels of government (local, State and Federal), this lack of understanding of the “National” plan result in effective coordination efforts. This coupled with the fact that the NRP only provided the base or frame work

The Case for, or Against New Orleans

2527 words - 11 pages $250,000 and $100,000 for personal property (Shafer, 2005). When Katrina hit the devastation was extensive for the population. The buildings were not suited for a hurricane much less anything to such an extent. Most of the properties were built post 1949 with most of the properties residential and business not being insured with flood insurance. New Orleans was not as strong financially as we thought. Even though tourism was such a big

Historical Studies

979 words - 4 pages whileexplaining the efficacy of elements selected for the “National Response Plan” consequently stating how the plan could be relevant in either Louisiana or Alabama.The paper summarizes by presenting missing elements. From the journal ‘After Katrina: Building back better than ever’ which is a report by James Barksdale who is the Chairman of the Governor’s Commission on Recovery, Building and Renewal, it is made rife that the ‘National Response

Harley Davidson

1121 words - 5 pages KnowledgePanel® is the only online consumer panel to include national representation of consumers. For Segmentation Lens research, we deliver shoppers of big box retailers, as well as those who have access to a Walmart. Extraordinary design and service: We have earned Walmart's trust through extensive work on a variety of consumer research efforts Wal-Mart savvy: We have deep knowledge of the Walmart shopper. Walmart customers will be better

Katrina; Aftermath

2434 words - 10 pages breathe taking facts. Katrina overall path of destruction caused damage in over 93,000 square miles of land and caused approximately 777,000 people to move until the storm and the aftermath settled down (2006). Over 300,000 homes were either completely destroyed or so damaged they were no longer livable (2006). Not to mention the thousands of businesses and factories that were also ruined. An overall estimated 96 billion dollars worth of damage. With

Project Management Failure of Hurricane Katrina

2907 words - 12 pages Christopher Roberts April 29, 2015 93174/Man 3583 Class Project The Disaster Relief Project of Post- Hurricane Katrina On August 29, 2005 the levees broke and started the flooding of the city with depths of more than 10 feet of water in some places. The category 4 storm had already taken its toll on the city. The head of DHS Michael Chertoff waited a total of 24 hours after receiving knowledge that the levees were breached to make the

National Response Plan

2307 words - 10 pages catastrophic events of both September 11, 2001 and the lingering tragedy of Hurricane Katrina proved to be instantaneous prompts for the evolution of governmental amendment to and eventual restructure of the overarching procedural standard for incident response in the country. One of the many important after-effects would become what was labeled the National Response Framework, or NRF. A detailed outline of the NRF structure and intent

Unethical Business Practices of Walmart

5494 words - 22 pages to air grievances without fear of retaliation. The 2004 report by U.S. Representative George Miller alleged that in ten percent of Walmart's stores, night time employees were locked inside, holding them prisoner. There has been some concern that Walmart's policy of locking its night time employees in the building has been implicated in a longer response time to dealing with various employee emergencies, or weather conditions such as hurricanes

Walmart Retail Analysis

2127 words - 9 pages Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has stores in Argentina, Brazil, and Canada. Walmart's investments outside North America have had different results – not all of them were successful ventures. Its operations in the UK, South America, and China are highly successful, whereas ventures in Germany and South Korea were unsuccessful. Another interesting fact is

Government Response-Disaster Relief

837 words - 4 pages opportunity to overcharge, or even erroneously charge the government for services never rendered. Case in point a member of US Army Corps of Engineers accepted $299,000 for preferential selection of a gravel and barrier contractor (OIG 2007, 15-16). This arrest and investigation was credited to the Antitrust Division, reviewing efforts of the Hurricane Protection Project funded up to 15 million dollars (OIG 2007, 15). The report reflects the

Related Essays

Market Equilibrium Process Essay

656 words - 3 pages price in Baton Rouge sits right at one hundred and forty seven thousand dollars, this was caused by an eventual decrease in in demand as more and more residents were able to move back to New Orleans and the surrounding areas due to rebuilding efforts ("Post-Hurricane Katrina Housing Costs Put Many On The Edge", 2010). Katrina was an event that directly affected the housing market in Baton Rouge and surrounding areas. The hurricane caused

Business Problem: Alarm & Security Technologies, Inc

711 words - 3 pages ProblemAlarm & Security Technologies, Inc. (AST) is a small residential and commercial technology firm located in Covington, Louisiana. AST specializes in the sales and installation of security, surveillance, and audio products and services. The demands of consumers in this industry have severely changed due to the aftermath of Hurricane Katrina. A significant number of the available job force has left the area or has been displaced. The

Managing The Flood Essay

987 words - 4 pages Katrina flood to cause that much damage. Finally we will look at what effect trying to manage a flood could damage. Nature has a way of reclaiming the man-made things that the human race tries to build to protect our cities from nature’s disasters. According to (Fields) the political efforts to rebuild New Orleans after Katrina are still going on today. His article tries to explain the need for “Green Space” in an area that has been

Law Enforcment Essay

581 words - 3 pages Efforts. We have seen the horrible destruction this past week that was caused by natural causes. Our hearts and prayers go out to those affected by Hurricane Katrina. If you’d like to help we encourage you to make a generous donation to the American Red Cross. Thank You for your compassion.” It’s fake, but it sounds genuine so people donated to a fake person and they used that money for their own selfish reasons. Scammers were posing as