Visual Identity Essay

687 words - 3 pages

Visual Identity

This is an Apple Computer Logo. I was introduced to this logo in 1978, at my high school. At the time, the Apple Computer was the only computer I new anything about. They were the computers used at the school. After entering college the next school year, I saw other computers being used. Being from a small town and a small school, I thought I was the only student that did not know about other kinds of computers. What I found out was this brand of computer was considered to be a better computer, and my school was using it.
Overtime the graphic has changed “from a picture of Issac Newton sitting under an apple tree, with a red banner ornamenting the picture, to a bright rainbow color apple, with a bite taken off it’s right side, and now to a white and raw- aluminum color schemes of the same apple shape, with a bite taken off it’s right side” (, 1986). Although the graphic has ...view middle of the document...

( 2007)
The visual identity graphic fit with the products or service of, The Apple Computer Inc., because ”it is simple and unforgettable, it is so effective in fact that it has remained largely unchanged for 20 years”. (, 2007). The Apple Computers logo “has become one of the world’s most renowned brand symbols” ( The Apple Computer Inc. made its mark many years ago. According to Abrams (p.34), The Company introduced the computer, the logo, and what it does to the media, the media had an audience, and the audience buys into the product. This is the way products are sold.
I have learned Computers of all brands serve the same purpose. I was introduced to an Apple Computer in 1978; the first computer I bought was a Gateway Computer. Since then, I have bought several other brands. They were all desk top. I am now working on a Dell Laptop. All of them served the purpose I bought them for. I learned brands and logos are for advertisement, and advertisement are for sale. Since 1978 and now, I know The Apple Computer is not the only computer, that can do what I need done, although, it might the most expensive one.
Advertising The Apple logo is used as a power of persuasion. According to Ernest Dichter (p.41) “Whatever your attitude toward modern psychology or psychoanalysis, it has been proven beyond any doubt that many of our daily decisions are governed by motivations over which we have no control and of which we are quite unaware.” The Apple Computer Inc. has been getting results from its logo for years, and it is still working. There is a new model of Apple coming out soon. It does not have a keyboard on it. I will definitely not have one of those.

References (1986) Apple Logo history (2007) Apple Logo history

Asa Burger Seeing Is Believing (2008) The McGraw-Hill Companies, Inc.

Other Papers Like Visual Identity

Identity and Privilege Essay

663 words - 3 pages What is Identity? How is an identity formed? What is privilege? Can there be freedom without true equality? A person’s identity is what makes them unique, it sets them apart from their neighbors, friends and family. According to Webster’s Dictionary, identity is defined as: “The qualities, beliefs, etc., that make a particular person or group different from others”. However, it goes a lot deeper than just your beliefs and choices. Identity

Belonging Essay

961 words - 4 pages series of visual rather than dialogue driven scenes, Leigh Anne Tuohy and her family give; Michael experiences a diverse group of social circumstances which positively change his life. He becomes a star football player, accepted into the Mississippi University and metaphorically accepted in life. These newfound relationships and sense of acceptance bring about Michael's new identity. This is further explored in Shakespeare's "As you like it" when

Neville Brody

571 words - 3 pages Research Studios have included branding and packaging for Kenzo perfumes; brand strategy, identity and application work for Issey Miyake, bodies of work for the ICA and Royal Court Theatre; the branding and visual identity for the ONE campaign in American; branding, visual identity and advertising for Bonfire Snowboarding; a complete redesign of The Times newspaper; developing the strategy and designing the identity for Somerset House; brand

Belonging Speech

850 words - 4 pages Home,’ which is written in the first person is powerful in that we are given insight into George’s lost sense of belonging. The repetition of the words “my island home,” creates empathy and allows the audience to realise just how essential belonging is to life. The lyrics, “Will this place ever satisfy me?” are written on my visual and they express George’s lack of understanding and identity in this foreign desert land. The images of the turtle

Gordon Bennett

621 words - 3 pages relationship to his identity. . Question 3: “Essay” The cultural frame shows us the influence of society and cultural identity in artworks, whether it is race related, gender concerns, class or social status, politics and religion. Gordon Bennett shows us his aboriginal identity and concerns about the way the European’s have change the way of the living for all aboriginals

Speech Perception

2955 words - 12 pages in Cognitive Science. Auditory information is the major source of information for speech perception, visual The McGurk Effect is just one example of how audiovisual speech perception is processed. Another example of the way people routinely use and process information provided is by the speaker’s lip movements. Our facial and lip movements help us to understand what is being said and how it is being said in a noisy environment information can also

Visual Analysis

1282 words - 6 pages Visual Analysis Although the statement may be cliche, pictures can represent a thousand words. In the process of visual analysis, the audience uncovers these thousands of meanings within certain pictures to get a more detailed understanding of the images. Visual analysis incorporates methods like comparing and contrasting within different images to determine the underlying ideas represented in each work. Great pictures to use for analyzing

Statistics Paper

449 words - 2 pages describe well the background of the problem and each of the steps in solving the problem. The length of the article should be within 1500 words; visual aids, such as tables, charts, graphs should be included where necessary. Some business statistics applications example include • Select profitable stocks • Detect fraudulent claims • Score an applicant’s credit • Discover cross-selling opportunities for products • Quantify drug efficacy

Starbuck Managrial Functions

458 words - 2 pages __________________________________________________________________________________________________________________________________________________________________________ 3. Branding __________________________________________________________________________________________________________________________________________________________________________ 4. Identity design

German Berlin

953 words - 4 pages , ihr unklarer und widersprüchlicher Charakter verstanden werden können.’ (Jürgen Schutte and Peter Sprengel). Discuss with reference to a representative selection of texts or visual material produced before 1930 that you have studied on the module. 3. ‘Die psychologische Grundlage, auf der der Typus großstädtischer Individualitäten sich erhebt, ist die Steigerung des Nervenlebens, die aus dem raschen und ununterbrochenen Wechsel äußerer und

Response Paper on Visual Retoric

3132 words - 13 pages people; brand is an important part of the corporate identity. As we mentioned, there are lots of factors to do a great brand. What do you think is the most important? Logo or price? Or reputation of the brand in the world? Is it better if logo has a message within, or person cannot process that much at once? 3. There is a difference between the cultural meaning of a code and that code in relation to a specific category. Using semiotics, brands can play with codes to create trends within product categories. Do visual semiotics of images/ads presented to audience effect social engagement with a brand?

Related Essays

Identity Based View Of Organization Essay

3841 words - 16 pages triquadri orbis which is a perfect answer in order to understand these identities and what they do in order to give answers to the questions like who are we? And what are we and is a perfect platform for us to base this essay 1. The first sphere relates to conceptualization of identity along narrow graphic design terms, the principal focus of this is to bring communication and reality into alignment via visual mean. (Visual Identity) 2

A Sense Of Belonging Is Integral To The Development Of Identity. Is This Your View? In Your Response, Refer To Core Text And One Additional

1070 words - 5 pages Shakespeare’s pastoral comedy as you like it, and Fredrick McCubeen’s painting the pioneer, audiences are able to gauge that one cannot develop their identity if they do not belong. It is through the implementation of various literary and visual techniques that varying states of belonging to family and community are communicated, resulting in identity being shaped or not shaped. A sense of belonging to family within As You Like It is integral to

Are Optical Illusions Real? Essay

660 words - 3 pages brain and your entire visual system perceive and interpret an image. Visual illusions occur due to properties of the visual areas of the brain as they receive and process information. Your perception of an illusion has more to do with how your brain works and less to do with the optics of your eye. Everything that enters the senses needs to be interpreted through the brain, and these interpretations occasionally go wrong. Illusions, may serve

Visual Merchandising Essay

3514 words - 15 pages much of its identity, character and gravity from its physical contours, as from the products it houses and the individuals who manage the transactions there in. In tangible terms, it includes not only the products on sale but also the decor, the shop floor and ceiling, restrooms and trial rooms, staff uniforms. Hence everything that makes an impact on the perspective customer is part of visual merchandising   Visual Merchandising is a