Vision And Mission Essay

862 words - 4 pages

INTRODUCTION
A vision is a dream, it is what the firm or organization believes are the right conditions for its stakeholders for instance customers, employees and management. For example in the case of Annie Oakley’s case its vision can be: to inspire passion and spirit of ANNIE’S BABIES to the defense market with high quality and distinctive guns.
A mission describes what the organization is going to do and the reasons for doing it. It always inspires people to action in order to achieve the desired vision. An example of a mission in the case: to provide the highest quality service to our esteemed customers by operating professionally managed dealerships committed to be the leader in ...view middle of the document...

A clear mission also helps in enhancing the organization’s image as being the most competent and professional among its competitors.
In conclusion mission and vision statements should be outcome oriented, concise and inclusive. They should be simple and easy to understand in order to inspire the members of the organization to realize their dreams through positive and effective action.

Strategic management
Strategic management is what the organization plans to do or not to do in order to achieve specific goals and objectives that are in the stated mission and vision. It mainly involves making appropriate choices that provide an organization with some measure of sustainable competitive advantage.
Strategizing usually involves the following principles:
Planning which is the process of discerning about and organizing activities that are required to achieve certain desired goals and objectives. This creates the desire to bring the mission and vision into reality and developing a specific time frame for achieving the set goals and objectives that are set out in your plan and how to achieve them. For example in the case of Annie Kaylor she plans to develop the organization into incorporating a new style of rifle that is computer generated, plastic and collapsible. The rifle will also take plastic bullets.
Organizing which is the logical process of integrating, structuring, coordinating task, goals, objectives and activities to resources to realize the mission and vision of the organization. It broadly includes the organizational culture, design and social networks that link the organization to its stakeholders. This will help Annie’s Babies organization in its plan that the manufacturing process must cost less than one million dollars and not more than two...

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