Virtue Ethics Essay

359 words - 2 pages

Question 4 (Houssam 4197197).
Using Virtue Ethics, examine the morality of using famous personalities in becoming faces of products. What are their responsibilities towards their endorsements? Apply Kantianism to your article to examine brand’s intention in using personalities to endorse their brands.

Using Virtue ethics, the use of celebrities to endorse products is not an immoral act. Having said that, there lies a responsibility on the selected celebrity to have these ethical traits to go the extra mile and cross check the validity of the claims he is ...view middle of the document...

This statement was false, misleading, and unsubstantiated.
Question raised: Do all endorsing celebrities have the right to do false statements to attract consumers to buy products?
Proposed rule: “Celebrities have the right to make false misleading statements and endorse products to increase sales”
Universal rule: If all celebrities start endorsing products and make false statements, then all the consumers will be misled and deceived and buy fake products, misleading endorsing becomes the norm, hence consumers will be misled and left unhappy and the brand name will be affected badly.
The rule is flawed: The answer is no celebrities have no rights to endorse products that they know will not deliver and stand the promises made.

Cat 2,
Rational agents: In the case there are three agents involved: Quick Trim, Kardashians, and the consumers who were misled by the advert
Means: the involved party is consumers who were misled and made a purchase based on the endorser false statements.
End: The goal of Quick Trim was to sell the product and gain money.
To sum up Quick Trim and Kardashians actions were immoral, because they breached moral ethics for their own personal benefit, while gaining financial benefits for themselves. This action is illegal and unethical.

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