This website uses cookies to ensure you have the best experience. Learn more

Video Case Study One

571 words - 3 pages

Introduction
CNS Breathe Right Strips are an international product that has played a positive impact on many lives from sleep-deprived snorers and individuals with allergies to competitive athletes looking for a little push to maximize their performance. Breathe Right Strips have found a place in many homes around the world and with great marketing techniques, been chosen over competition on a routine basis.

How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity?

CNS has done a great job exposing Breathe Right nasal strips in the different markets presented and finding openings for more exposure. CNS has had great success in getting their product into the right hands. Initial marketing was focused on snorers and then individuals with colds and allergies but has found a ...view middle of the document...

National Football League’s Herschel Walker as well as superstar wide receiver Jerry Rice swear by and endorse their product. Valentino Rossi, motorcycle racer of Italy, will not race without his Breathe Right strips! The marketing in sports as well as mastering what appeals to different areas of the world have all had a great impact on the success of the brand image.

Describe how the cultural factors would influence CNS's marketing approach toward entering New Zealand? What similarities exist in other markets where CNS already has a presence that could be duplicated in this market?

Due to great exposure of Breathe Right strips through sports athletes, a great approach to maximizing advertising efforts is to have rugby players endorse the product. “Today, the sport has the largest number of spectators and followers of any sport in New Zealand” and so surely, the strips will get some attention if endorsed by one of the star players. ("Sport," 2013)
Another point to consider is that “New Zealand has the highest prevalence of asthma in the world along with the U.K., Australia, and Ireland”. (Newman, 2008) High asthma rates signify high allergies which indicate a great demand for products such as Breathe Right. With the correct marketing and it’s already proven results, Breathe Right will find a place on New Zealand’s shelves and sell rapidly there as well.

Conclusion

Breathe Right Strips has a powerful brand image and has positioned itself to be the go to brand for breathing assistance whether it be for sleep, allergies, or sports. Additional market research has been provided to determine exactly how to appeal to the different markets and has successfully positioned CNS Breathe Right Strips to sell more than any other brand.

References
Newman, J. (2008, May). Allergies—misery for all seasons. Retrieved from http://science.nationalgeographic.com/science/health-and-human-body/human-body/allergy-misery-article.html
Sport. (2013). Retrieved from http://www.nzs.com/new-zealand-articles/sports/sport.html

Other Papers Like Video Case Study One

What Can I Take Away from the Experience of Observing This Video That Will Help Me Build Knowledge and Self-Awareness in One of the Following Areas: Therapeutic Communication; or Inter-Professional...

973 words - 4 pages Upon reflection of the first vignette I am able to gain a clear understanding of effective communication therapy techniques. What stands out to me the most from the first video is the trust that both sally and her husband have in the paramedics. There is a sense of complete faith and willing participation from both Sally and her husband. How the paramedics achieve this involvement is by implementing a holistic approach and some great

Video System Essay

597 words - 3 pages manager calls the customer to remind him/her to return the video. If a video is returned in a damaged condition, the manager removes it from the video database and may sometimes charge the customer. a. Draw a use case model for the video system described above. Manager Manage customer Add video Rent Return Overdue Print report Delete video charge Customers (10 marks) b. Rental is one of the use cases in the video system

Video Games

1317 words - 6 pages to look at two studies done by psychologist Craig Anderson and Karen E. Dill. One studies showed that young men who have shown aggression in the past may be vulnerable to the aspect of violent video games triggering something in them to cause them to be more violent (study mode 2011). The second study showed that even a brief exposure to violence on video games can lead to a temporary aggressive behavior among young men. The first study was a

Video Game Violence

1079 words - 5 pages "Life is like a video game. Everybody has got to die sometime" said Devin Moore after his capture and killing spree that resulted in the death of 3 policemen (Leung). This statement caused many people to think that video games were the cause of not only Moore’s case, but many others too. But the real question is do video games cause bad effects such as antisocial behavior, obsession/addiction, and murder? Many people would say yes but I

Video Game Violence -1

1079 words - 5 pages "Life is like a video game. Everybody has got to die sometime" said Devin Moore after his capture and killing spree that resulted in the death of 3 policemen (Leung). This statement caused many people to think that video games were the cause of not only Moore’s case, but many others too. But the real question is do video games cause bad effects such as antisocial behavior, obsession/addiction, and murder? Many people would say yes but I

Violent Video Games And The Effects On Children

1651 words - 7 pages of 21 is 10,000. If parents today had the time to focus on the youth, video games would not become such an influence on today’s youth. The story may be different if the video games were educational or pertaining to the homework assignment. However, that is not the case, instead of learning addition and subtraction, youth today are learning how to steal, kill, and destroy. Children, aging from 10 to 19, were place into a study on the amount of

Mary Ashley's Papers

1499 words - 6 pages 20 people and killing 13. The media revealed that Harris and Klebold constantly played violent video games, including “Wolfenstein 3D,” “Doom,” and “Mortal Combat.” Following the allegations of the Columbine case, it was announced that the rapid use of violent video games perhaps caused the tragedy to occur (Columbine Massacre). Is it ethical to advertise video games that display violence and encourage violent behaviors, specifically on

Management

766 words - 4 pages of 'Halo 3.' His mother was killed and his father wounded due to the gunshots, and the troubled teen fled the murder scene with solely one item in his possession: the 'Halo 3' game. Petric may exemplify one extremely severe and uncommon case, but there are countless adolescents in our nation suffering from video game addiction. These kids often find themselves without friends or interest in any other hobby, and their lives without meaning other

Pet Therapy

989 words - 4 pages psychotherapists and the methods they use in their therapy. One video was of the therapist alone and the other was with them and their pet, in this case a dog. Randomly the subjects watched one of the video tapes and where then asked to fill out questionnaires. Two of the three hypothesis were confirmed; animals do have a positive effect on self-disclosure and the overall ratings of the therapist were higher than those without the dogs present. 2

Persuasive Research Paper

998 words - 4 pages video games show multiple signs of behavioral addictions (Donna St George). These multiple signs that they used in the study ranged from irritability when play is scaled back to lying about the length of playing time. These young people are really affected by these video games and no one really does anything about them. These addictions aren’t only because of the people or their personality’s but can be linked to the way the video games are

Violence in Video Games

2172 words - 9 pages Violence in Video Games National American University Composition 1I Judy Lujan May 9, 2012 Abstract There is much speculation in respect to the effects of playing violent video games. This paper will describe the components of some violent video games and the possible effects they may have on game players. In addition it has been hypothesized that at least one video game, Grand Theft Auto may have been the driving force behind a

Related Essays

Video Case Study

4476 words - 18 pages First, if you are taking a taught management course then consult with your tutor and ensure that the case has not been scheduled into a teaching class or tutorial. If it has not: 1. Play/ read the media associated with the case. You may need to access the Internet and enter a URL to locate any video clips. 2. Attempt the Case study questions. Consider attempting the case study as a group exercise; you could form a study group with fellow

Capital One: Case Study

997 words - 4 pages Case Study 5.1: Capital One creates value through e-business Capital One Capital One, a leading bank that offers credit card, saving, loan and insurance is based in UK, Canada and the US, was established in 1995. It is an outstanding candidate to study for business experts because it is a highly profitable financial company, which generated a net income of 1 billion dollars in their first ten years. Capital One creates competitive advantage to

Enterprise Risk Management At Hydro One Case Study

542 words - 3 pages Enterprise Risk Management at Hydro One Case Study Strategic Objective * Be the best transmission and distribution business in North America; * Implement Enterprise Risk Management by a risk-based investment planning system * 90% customer satisfaction Risk * Loss of competitiveness and volatility of financial markets; * Employee safety issues * Uncertainty in government * Equipment failure

Capital One Case Study

705 words - 3 pages Case questions 1. What is their business strategy to grow profitably and compete over the long term? Capital One Success Factors Pilot Strategy (first stages) • Initially, they began with a pilot strategy at Signet Bank to test their customer targeting systems • Successful and profitable within a couple years – created Capital One Competitive Edge (risk analysis) (redemption offers) (customer loyalty) (targeted offers