The Operational Model has a series of activities which is demonstrated and discussed below:
Figure [ 1 ]: Operational Model
Negotiation and Convincing the Mobile Phone Operators
There are six mobile phone companies operating in Bangladesh. They are GrameenPhone, Banglalink, Airtel, Teletalk, Citycell and Robi. The initial work will be to convince the mobile phone companies to agree in this campaign.
First, we will talk to the CFOs of these 6 mobile phone operators. Later,there will be several meetings with CEOs of each of the companies. The moblie phone companies of Bangladesh are alread capitalizing on public emotions. They promote such causes a lot. So supporting ...view middle of the document...
The finalized procedure of how people will donate has been discussed earlier.
Campaign Launching, Promotion of the Campaign and Fundraising
The campaign will be launched at Hotel “Ruposhi Bangla” in the presence of all the print and electronic media. In this ceremony, the chief officers from the telecoms, the Founder & Chairperson of BRAC- Fazle Hasan Abed will be present. The inauguration will take place in the last week of November which is just before the starting of the month of national Victory Day (16th December) of Bangladesh.
Followed by the launching ceremony, there will be different promotional tools used for the creating an effective buzz of the campaign. Fund raising will start simultaneously. The IMC portion of this report focuses on the promotional mix.
Utilization of the Fund:
As discussed earlier, the collected funds will be used for training and seed funding of the business. For the initial 3 years the beneficiaries will be trained and funded on:
1. Dairy Farming
2. Running an account recharge outlet
Allocation of Funds:
One third of the yearly collected fund will be allocated for the training program. Another one third will be allocated for buying those trainees resources to continue earning after the training, the remaining money after the operational costs will be kept in the bank account and will be used if further beneficiaries are enrolled in the one year program.
In the initial months the program will start after four months of fund collection with small number of trainees.
Initially we will target 10 Upazilas (Sub divisions) of Netrakona District: Mohangonj, Modon, Khaliajuri, Purbodhola, Durgapur, Kendua, Kolmakanda, Barhatta, Atpara and Netrakona Sadar. These areas of the country have 48.78% female population. The density of population is 3,951 per km². Literacy rate among the town people is 54.2% (Wikimedia Foundation, Inc., 2012).
The local Headmasters of the Primary Schools and the Imams of the mosques will be our opinion leaders in these villages. They will help us to choose actual poverty stricken and jobless people of these villages. We will select 25 women and 15 men from these 10 villages in the first four months.
These 25 women and 10 men, 35 trainees out of these 40 will be given 2 week long training sessions on dairy farming. They will be taught how to properly take care of cows and how to fight the diseases etc.
The remaining 5 men will be taught the procedure of doing flexi load/account recharge system for the mobile phones.