Most companies today talk a large amount about environmentalism, going green, giving back, and recycling. Most companies may even back it up with a program or two centered on recycling or donating a small portion of profits to a charity. Patagonia is a different company. They do not just speak of environmentalism and a company vision of giving back to create a sustainable environment, they live it. Patagonia’s roots are in creating the best hiking and outdoor gear. Patagonia’s present is on the frontline of corporate responsibility to the planet. With no less than 15 different environmental initiatives currently in operation, Patagonia is ...view middle of the document...
When you are part of any organization, you bring your deeply held values and beliefs to the organization” (Heathfield, 2011, Para. 5). No person has the exact same values as another person; the drive and determination a person has because of their values will differ. Yvon Chouinard, the founder of Patagonia got his start at the age of 14, and expanded his vision to a business that not only makes pitons but also sells clothes and gear for all sorts of outdoor activities. Yvon Chouinard’s values are evident in the company mission statement and the actions the company takes to protect and preserve the environment. Because of Mr. Chouinard’s love of the outdoors and climbing, he created a business that currently operates in Japan, Europe, and the United States (Patagonia’s History, 2011). According to the website for Patagonia, they are successful because of their values, “We have never had to make a break from the traditional corporate culture that makes businesses hidebound and inhibits creativity. For the most part, we simply made the effort to hold to our own values and traditions” (Patagonia's History, pg. 5, 2011).
Degree of Alignment
Patagonia maintains a high degree of social responsibility, particularly in preserving and protecting the environment. The company's mission statement is "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” (Patagonia, 2011, Para. 1). Patagonia maintains a high degree of alignment with the mission statement, advocating for social and environmental responsibility, as well as being pro-active in reducing by-product pollution in the manufacture of its own products (Patagonia, 2011).
The company has implemented several programs that encourage and support environmental responsibility, including donating time, services, and at least 1% of sales to grassroots environmental groups worldwide. Patagonia's environmental internship program allows employees to leave the company to work for an environmental group for up to one month, while still receiving full pay and benefits. The company also provides environmental grants to groups that have been overlooked or rejected by other corporations. In 1994, Patagonia organized the Tools for Grassroots Activists Conference, aimed at training members of supported environmental groups to increase the group's effectiveness as advocates for the environment. These are only a few of the many environmental initiatives in place at Patagonia, proving the company's adherence to its mission...