This website uses cookies to ensure you have the best experience. Learn more

Urban Outfitters Case Study

1005 words - 5 pages

Urban Outfitters Continuing Case Study: Marketing a Business
Jason A. Knight
August 21st, 2011
Professor A. Garabedian

1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image.
Urban Outfitters can be credited for successfully creating a trendy counterculture image. They have been able to do this by targeting specific markets in key areas and locations, offering exclusivity, and promoting a certain lifestyle. Sears and Wal-mart have both established themselves as being highly successful and profitable business chains. However, even though these large chains have established themselves as strong contenders in the retail market Sears and Wal-mart ...view middle of the document...

Knight 2
2.    Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer.
Big box stores could have the potential to sell merchandise identical to Urban Outfitters. Sure the merchandise offered by Urban Outfitters is desired for its fashion qualities but that isn’t the only reason why people buy it. They are essentially buying the trademark or the brand. If other stores offered those same clothing items they would sell, however it would not be due to the exclusivity, or elusiveness or all of the other distinguishing characteristics of Urban Outfitters it would then be because they are trendy and affordable. In fact the only thing that would possibly hinder other retailers from being able to market those same items would be the cost to mass produce on a larger scale.
3.    Identify at least three reasons why exclusivity is valuable.
Exclusivity has proven to be highly essential and of extreme importance when marketing goods and services. Specifically exclusivity has played in intricate role in the success of Urban Outfitters. Three reasons why exclusivity is valuable because it creates higher demand for products and services can help to obtain a strong customer base, and could potentially afford a business greater profit yield.
Exclusivity can help create a high demand for goods and services. By not having a large stock of a certain item it can promote the need for consumers to go out and purchase an item as quickly as possible to be one of the first and the few to have acquired something. Even though a limited supply may cause some disappointment that disappointment could potentially put a store
Knight 3
on many customers’ radars. In searching for the item that they initially desired an individual may be prompted to make a purchase just so as not to miss out on the “next big thing”.
Another reason why exclusivity is valuable is because it can create a strong customer...

Other Papers Like Urban Outfitters Case Study

Urban Regeneration of London Docklands (Case Study)

1284 words - 6 pages Urban Regeneration. The Dockland scheme is an example of Re-generation. This involves partnership and the rebirth of an area. With the aid of labelled maps and satellite images, locate London’s Docklands London's Docklands is the name for an area that lies in the south east of the City of London in England. The area covered by the London Docklands Redevelopment Corporation stretches from Wapping and Tower Bridge in the west to The City

Starting a Business: an Open Door for Anyone

1243 words - 5 pages Outfitters, Inc. Retrieved from Reference for Business: http://www.referenceforbusiness.com/history/UI-Vi/Urban-Outfitters-Inc.html Steve Jobs, C. -A. (2011, November 2). Urban Outfitters Continuing Case Study. Strayer University - Blackboard . (Unknown, Ed.) Lithonia, GA, USA: Strayer University. Retrieved from Blackboard. Trefis. (2010, June 15). Urban Outfitters: Lean Inventory and High Product Turnover Are Key. Retrieved October 30, 2011, from Seeking Alpha: http://seekingalpha.com/article/210169-urban-outfitters-lean-inventory-and-high-product-turnover...

Internaitonal Business

1014 words - 5 pages CUSTOMER CASE STUD Y “We look for lasting relationships—with our customers and with our vendors. The first implementation was a great success and we consider Manhattan Associates a trusted partner that will grow with us as we continue to expand our global operations.” Mike Sparks, Director of Supply Chain Systems Urban Outfitters Headquarters: Philadelphia, Pennsylvania Facilities: Four distribution centers in North America and

Marketing a Business

847 words - 4 pages Urban Outfitters Continuing Case Study: Marketing a Business Robyn Miller Professor Marietta Lewis Business 100 August 28, 2011 Urban Outfitters Continuing Case Study: Marketing a Business 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Sears or Wal-Mart cannot effectively create a trendy counterculture image because Wal-Mart, for instance, operates on a high volume low profit margin and

Urbn Financial Analysis

4900 words - 20 pages Integrated Financial Analysis Urban Outfitters URBN Stephanie Stowers Table of Contents Executive summary 3 Company Overview 7 HISTORICAL FINANCIAL STATEMENT ANALYSIS 14 RATIO ANALYSIS 16 THREE-YEAR PRO-FORMA 18 SUMMARY OF VALUATION 20 MD&A AND TRANSPARENCY 22 CORPORATE GOVERENCE 22 CONCLUSION 24 REFERENCES 25 Executive Summary

THE RELATIONSHIP BETWEEN ATMOSPHERIC ELEMENTS AND CONSUMER BEHAVIORAL INTENTIONS: THE CASE OF RETAILING SECTOR

2275 words - 10 pages , Banana republic, Urban Outfitters and Berlyne). She applied descriptive statistics as frequencies and tables for the analysis of data (Zavotka, 2007). Backstroma & Johansson (2006) wrap up their study that the retailers need to focus more on traditional values such as the behavior of their customer individually, which is not captured by the retailer’s occasionally. So they find the gap that more and more attention of the retailers comes towards

Role of Coble Stone on Youth Unemployment Reduction in Adigrat City

1741 words - 7 pages unemployment in Adigrat and urban of the nation. 2.BACK GROUND OF THE STUDY Ethiopia is one of the Horn African countries with the highest rate of urbanization. Such a high growth rate of Ethiopian urban centers presents enormous challenges to the nation. One of the developmental challenges facing urban Ethiopia today is unemployment. While there is little improvement in urban unemployment reduction, the overall performance in employment creation

Role of Coble Stone on Youth Unemployment Reduction in Adigrat City

1743 words - 7 pages WORK PLAN AND BUDGET con’t 9. REFERENCES  Adigrat municipality office, 2007 E.C, annual plan. Adigrat office of constriction and urban development, 2005 E.C, annual report. Adigrat youth affairs and sport office, 2006 E.C, plan and report. Cobblestone’s Rocky Road, MELKAME APRIL 28, 2013 [VOL 13, NO 678] Ermias Werkilul (2011), A Study on Financial Sources of Micro and Small Enterprises in Addis Ababa. Fitsum Dechasa Kibret (2014), the Case of

Critical Assesment

3411 words - 14 pages few of urban designers have tried to tackle this post-modern urban problem through the study of environment and human behavior, and examining economic-political connection as a development machine. In the current patterns of urban development training, urban developers are mainly trained as either architects or engineers; each possessing one’s own design bias. Architects view design as a formal orientation in space. Planners view design as a

Quirky Chic

1203 words - 5 pages flow longingly below the knees. Another is edged with the tiniest mini skirt worthy of a Mary Quance design that breaks against those elegant and aristocratic ballroom dresses. The tartan style thrives in the RTW collection with Marc Jacobs, Paul Rand and Alexander McQueen all presenting their own unique versions. Not to mention the influences it’s had on the high-street by Topshop, Punky Fish, River Island and Urban Outfitters. For Vivienne

The Nature Conservancy

898 words - 4 pages In the wake of Hurricane Sandy, New York City asked The Nature Conservancy to prepare a conceptual study on how a mix of natural and built defenses could be implemented in a dense urban area. Now, the results of that study, Integrating Natural Infrastructure into Urban Coastal Resilience, are in. What is the Integrating Natural Infrastructure into Urban Coastal Resilience Case Study all about? The Nature Conservancy prepared the report by

Related Essays

Urban Outfitters Continuing Case Study

1640 words - 7 pages Urban Outfitters Continuing Case Study Part 1: The business environment Connie Beach Professor John Kell Introduction to Business – BUS 100 October 30, 2009   Urban Outfitters Continuing Case Study Part 1: The business environment The business environment plays a key role in determining whether a business, or our economy, succeeds or fails (Kelly & McGowen, 2009, p. 7). In this report we will be answering the following questions: 1

Creating A Business Urban Outfitters Case Study

1109 words - 5 pages Urban Outfitters Continuing Case Study: Creating a Business Steve Jobs Introduction to Business Professor Mariatta Lewis July 31, 2011 Urban Outfitters Continuing Case Study: Creating a Business Starting a business can be very challenging. There’s always a positive and negative side to it and it’s not always easy. Entrepreneurs and business owners will always over come different challenges when setting up a business. Finances

Urban Outfitters Continuing Case Study Part 2: Creating A Business

665 words - 3 pages Urban Outfitters Continuing Case Study Part 2: Creating a Business Anna Hall Dean Carol T. Williams Introduction to Business – BUS 100 July 26, 2010 Creating a Business There are many challenges when starting up a business such as lack of funds, finding the right location, and establishing a customer base. Funding a new business can be one of the biggest challenges because most people do not have enough money saved up to start a

Urban Outfitters Essay

1003 words - 5 pages Outfitters Inc.).” The emphasis is put on creativity which is not only seen in the products that are sold, but also in the way that everything is displayed. In its marketing, Urban Outfitters tries to maintain a sense of uniqueness. The company doesn’t advertise, instead it puts its money towards decorating its stores and making sure they are located in prime urban locations. Urban Outfitters Case Study Questions There were some questions asked