Unit 4 IP
American Intercontinental University
This unit’s case studies seemed to focus a great deal on growth of production and overall company growth. In the following pages will be a basic overview of the case study answers from the excerpts. All of the readings contained a tremendous amount of useful knowledge. The excerpts: Denver Goes Alfresco, Firewire Surfboards Lights Up with CAD, Colgate-Palmolive keeps managers smiling with executive dashboards, will be analyzed and discussed as listed.
In the first excerpt, Denver Goes Alfresco we go over a major growing point in Denver’s economy, city-state government, public relations and community involvement. These major ...view middle of the document...
Firewire in and article titled, Firewire Surfboards Lights Up With CAD, THEY DISCUSS THEIR PATENTED LIGHT WEIGHT BOARDS AND THEIR DESIGN IT YOUR SELF SOFTWARE. With their brilliant imaginations and approach its no woder they have risen to fame. Nev Hyman, of Australia, has been constructing surf boards for 35 years. Later in 2005 in Carlsbad, California, Nev teamed up with Mark Price and a group of longtime surfing friends to form Firewire Surfboards.
Firewire is the company who fathered the first major change in surfing history. Instead of the traditional polyurethane resin and foam they are using expanded polystyrene foam and epoxy resin. Hyman’s marketing effect here is that the overall board will more flexible and maneuverable. This they hope would attract the best of the best in the surf world while setting them apart from their competitors. Another selling point is that the EPS only emits two percent of harmful material that the traditional boards do. Not to mention Firewire has earned rewards both acclaim and international for the recycling of excess EPS.
In our last assigned reading we come across an article about Colgate-Palmolive entitled, Colgate-Palmolive Keeps Managers Smiling with Executive Dashboards, where the company executives have given us some insight on what has led to them being the second largest producer of consumer products in the world. Having your product marketed in 200+ countries is kind of a big deal! The secret to Colgate’s constant growth was having the ability to its brands offshore and overseas. Of course this all changes from easy to requiring more planning as soon as it all hit big.
In the early 90s Colgate was running five ERP systems all different to serve different world...