This website uses cookies to ensure you have the best experience. Learn more

Uniqlo Essay

2452 words - 10 pages

UNIQLO‘s background:
UNIQLO is a Japanese company that designs manufactures and retail in casual wears in 1974. It is also the subsidiary of the Fast Retailing Co., Ltd. It is an international brand that have branch in many country such as China, USA, Europe country etc. Their mission is to create new and unique clothing to the people over the world and share the joy, happiness and satisfaction when they are wearing the UNIQLO’s clothes. Also, it enriches people’ live and help the society by using their unique corporate activities. According to UNIQLO’s official webpage, the vision of UNIQLO is “to change the clothes, change conventional wisdom, and change the world”. (UNIQLO, 2014)

The ...view middle of the document...

The UNIQLOCK repeats a 5 second animation of clock and 5 second show by some people wearing UNIQLO’s clothes. This shows is changed randomly and they always add some new image that the people have never seen. This UNIQLOCK can let the people set in the some channel for a clock such as Blog, Facebook, iPhone etc. This UNIQLOCK is a successful and unique advertising strategy to UNIQLO has a free advertising to promote their product and build up the awareness internationally. (UNIQLOCK, 2014)

Performance Dimensions
The price of UNIQLO’s product is in lower price around $40-500 HKD. (UNIQLO, 2014) Compare with some similar clothing retail brand such as Zara and Gap, their price setting is little bit high around $200-1000. (GAP, 2014; ZARA, 2014) The customer is willing to buy the UNIQLO’s product because they can easy to burden.

Also the shop design, they have clear section for different consumers, such as men, women, kids area. With the clear section for selling certain items, the customer can clearly understand the section that what they want to buy. And they provide the clear signage at the different area, such as jeans, T-shirts, underwear and jackets.

Imagery Dimensions:
UNIQLO have set up some specific stores that called flagship to sell their new products. The flagships are covered in different metropolis such as New York, Hong Kong, Berlin and Tokyo.(UNIQLO, 2014) Those flagships except selling the latest products, they are also having the most complete category of product on sell and the location is the most convenient to go shopping.

Judgement Dimension
The product of UNIQLO is good quality. According to the UNIQLO official website, they have a good quality and safety controls. They have strict safety standards in every market. This is the reason why they have a quality establishment committee to in charge of the production and set the standards. (Fast Retailing, 2014) Besides the quality establishment committee, UNIQLO dispatch their veteran Japanese expert engineers to their production offices to help improve product quality at their factories, including the Japanese textile expertise.(UNIQLO, 2014)

Feeling Dimension:
UNIQLO would like to build up the relationship with the consumers. UNIQLO have set a feedback sheet. Consumers can give some feedback to UNIQLO after they have visit or shopping at UNIQLO. UNIQLO will keep that standard that consumers think that is good from the feedback. If not, UNIQLO will change and correct it. It can make consumers feel joyful shopping at UNIQLO.
In shopping environment, UNIQLO plays some music in every shop. It can make consumers feel comfortable when shopping in UNIQLO. In some festival, such as Chinese New Year and Christmas, the music will change to some that relate to the festival. It can create Fun to the consumers.

Resonance Dimension:
UNIQLO would like to keep a long term relationship with Consumers and do not want the consumers to think that they only think about the...

Other Papers Like Uniqlo

Testing the Waters Essay

586 words - 3 pages instant video industry Growth and decline of Blackberry Globalization of McDonald’s Intel and vertical integration Microsoft’s acquisition of Nokia Uniqlo Big tobacco, growth strategy for Reynolds American Green Mountain Coffee Yahoo’s search for growth Avis’ acquisition of Zipcar Apple and Samsung in smartphones FedEx’s acquisition of Kinko Gap’s expansion to Latin America Google in the mobile phone market Strategies for Growth

Zara Marketing Management Essay

723 words - 3 pages Stradivarius Uniqlo United Colors of Benetton Zara will have a lot of competition specially with their direct competitors but they are the number one brand of low cost clothing. The majority of the direct competitors like Pull and Bear, Massimo Dutti, Bershka or Stradivarius belong to the same group Inditex, so that make it easier for Zara to be the number one brand in his field. The different brands from the list are direct

H&M in India

841 words - 4 pages great market for H&M. It is likely that they will see great success there. The growing middle class of India is a large market and there are plenty of opportunities for H&M to grab a big part of this market. Sources http://www.businessoffashion.com/articles/global-currents/hms-next-target-the-indian-middle-class Hm.com http://blogs.wsj.com/indiarealtime/2015/10/01/a-sneak-peek-into-hms-first-store-in-india/ http://qz.com/419458/hm-is-finally-opening-its-first-store-in-india/ http://qz.com/262152/uniqlo-gap-and-hm-are-lining-up-to-sell-but-india-is-short-on-one-critical-element/

The Analysis of Zara

4708 words - 19 pages , GAP , Uniqlo and H&M can be the most abvious competitors for ZARA.GAP is famous for its simple-style trousers, Uniqlo have advantages on quality and comfortability(Bagaria.A.2014) , while H&M pay much attention to its sportswear section. 1.4 Poter’s three generic strategies on ZARA As the generic strategies have three sections. i.e. segmentation strategies, cost leadership and differentiation strategies. ZARA has followed an optimal

Business Model Analysis in the Fast Fashion Industry

4714 words - 19 pages association. | Technological environment | Information technology changes almost every industry structure, including fast fashion (Tokatli, 2007). Companies like Zara, H&M, Uniqlo and Gap harness information technology to facilitate their supply chain from buying raw materials to delivering products for end customers. Companies use information technology to operate each activity in the supply chain. | Illustration 1, global fashion

After Recession, How Yohji Yamamoto Protect The Businese?

4157 words - 17 pages access. Weakness Strength • Less crossover opportunities with other fast fashion brands • Insufficiently in promotional campaign, for example, TV commercial campaign • The price was set as upper level, it might lose attraction for the costumers of mass market • Collaborated with many high street fashion brands, such as H&M, Levi’s, and Uniqlo etc. gives customers more chances to approach the designer’s Opportunity production. • Produced

Singapore Fashion Industry

2142 words - 9 pages Textile & Fashion Federation (TaFf), lived in that era. As a local fashion pioneer in the 80′s, the runway for him to maneuver was much wider. Global brands like Topshop, Uniqlo, and H&M were not around to compete for the Singaporean’s fashion budget. But the times changed. “During my time, Singaporeans had pride in local brands. The good old days are gone. Now they look at price,” he says, “they’re very practical. If they look at a

Future of Fashion

2049 words - 9 pages changed a lot in the mindset of people and now we know that there does exist a way where fashion and science can bond. Where a surface meets the sun, solar energy can be captured.  Already, brands such as Uniqlo have been dabbling in tech-enhanced clothing, such as the retailer's Heattech tops and leggings made from material that turns moisture evaporating from the body into heat. Almost any amount of electronic functionality can be associated

Caso Inditex

5160 words - 21 pages de entrada (patente) etc. En el caso de Inditex y de la industria de la ropa, existen muchas barreras que obstaculizan la entrada de nuevos competidores. Inditex es un grupo gigante de este sector que beneficia de economía de escala, de contractos privilegiados con proveedores y de una gran experiencia y tecnología. En cambio, si que podemos considerar la entrada de nuevos jugadores internacionales. Por ejemplo, la marca japonesa UNIQLO

Competitiveness Of Japan

4067 words - 17 pages communication services. However, there is still opportunity to change the situation. Companies like Uniqlo and Costco (US wholesale), their features are efficient logistics, good quality of products, excellent service and control of cost, their new way of management and success in Japanese market revealed the potential of this market. b. Factor conditions Japan is lack of natural resources and fuel. After the disaster happened in Fukushima

Customer Care

3578 words - 15 pages the global | |sales of products that are associated with the brands, better |market given its relatively small scale compared to global giants | |acceptance of new products, higher ability to increase market share |like Zara, H&M and Uniqlo. | |through advertising, and, stronger resistance to price erosions in |Possible declines in quality to remain competitive with fast fashion| |the market

Related Essays

Annual Report

5472 words - 22 pages The UNIQLO Business Fashionable and high-quality clothes that anyone can wear anywhere, any time—that’s what UNIQLO is all about. Our global operating systems weave together all processes from product design to final sales, including global R&D, procurement of world-class quality materials, production focused in China, and the operation of 750 stores around the globe. This seamless system allows UNIQLO to consistently offer its customers

Uniquro Strategy For India Essay

4255 words - 18 pages Strategy for UNIQLO in India | Class: Global Strategy - Optimizing your Global Footprint | Professor: Mark Roeske | Students: Hidenobu Hayakawa Nagasaka Sohta Nguyen Thanh Thi Phuong | | Waseda Summer Intensive , August 2012 | Final Report | | CONTENTS Executive Summary PART I/ UNIQLO and

Review Of What Is Strategy

1268 words - 6 pages operational effectiveness. Another one is that strategic position revealing that choosing a different set of activities to deliver a unique mix of value. It could be reflected the case of UNIQLO. UNIQLO has staked out a unique and valuable strategic position; it provides high-quality, performance-enhanced, basic casual wear at the lowest prices (Aaker, 2015). Such a clear and distinctive strategic position, significantly different from

Swot Of Zara Essay

694 words - 3 pages |666.2 | |FAST RETAILING (UNIQLO) |Japan |Aug. 2008 |586.5 | |Polo Ralph Lauren |USA |Mar. 2008 |533.6 | |Liz Claiborne |USA |Dec. 2007 |500.5 | |Esprit