Unilever And Management Communication Essay

1767 words - 8 pages

Management communication is an ongoing process. Baack(2012) defines it as “all efforts to systematically plan, implement , monitor, and upgrade the channels of communication with the organization and with outside organizations that affect a company’s internal operations”(p. 10). Dove, manufactured by Unilever is changing how people view women. Dove saw the need for a communication change. They made a plan and implemented a new way to market their products. They started the Campaign for Real Beauty. Instead of using models, they used real women of all sizes, colors, and ages to advertise their products. “The Campaign for Real Beauty is based on a belief that beauty comes in different shapes, ...view middle of the document...

One powerful statistic from the study shows that only 2% of woman in the world view themselves as beautiful, and another statistic claims that 81% of women believe that the media and advertisements set an unrealistic and unattainable standard of beauty (“Negative feelings,”para 6&7, 2007). Dove launched the Campaign for Real Beauty as a result of the study. The message of the campaign, to “see beauty in imperfections” and not to “worship stereotypes”(Dove,2012). It helps everyday women look outside the media box to see true beauty. The Dove Campaign for Real Beauty has also established the Dove Self-Esteem fund, which creates resources that help young women establish positive attitudes towards their bodies. On Doves website, you can find self esteem kits and resources, one on one activities, and classroom and group activies. Dove is part of face book, twitter and other multimedia sites, which allows them to reach women and girls all over the world. These are great multimedia communication tools.
Communication is Key
Communication as defined by Baack(2012) ”is transmitting, receiving, and processing information” (p.5). All three must occur for effective communication. See figure 1for a communication model. The sender is the person transmitting a message or idea. Encoding is the presentation of the verbal and nonverbal cues. Transmission is what carries a message, e.g. computer monitors, radio, mobile phone. The receiver is the senders audience and the receiver must decode the message. Feedback is evaluation of the communication. It tells how well the sender communicated by the way the receiver understood the message. Communication can be expressed in many different ways whether verbal, nonverbal, or listening skills. Organizational success is based on the effectiveness of the skills of communication. Leaders must be able to communicate effectively. Leaders are individuals who guide, direct, and motivate others so that the company’s purpose, vision, and values are communicated effectively.
Figure 1 Communication Model

Communication Barriers
Communication is the transmission of meaning from one person to another or to a group. Dove is trying to communicate to each female and also to groups of females. There are three categories of barriers to communication. They are individual differences, situational factors, and transmission problems. Examples of individual differences are age, gender, language, education and personalities. Situational factors include emotions of anger, sadness, envy, jealousy, romantic feelings, and personal attitudes and values. Transmission problems can include language, and disabilities in the sender or receiver. I feel Unilever has a communication barrier. It is inconsistent with its idea of beauty. Unlike its Dove company, ads for other products of Unilever (e.g. Axe) do not fit the Dove Campaign. They have messages of unrealistic women and men like in the Axe ads. This false sense of beauty helps sell...

Other Papers Like Unilever and Management Communication

Nvq 5 Management and Leaderhip in Health and Social Care. Communication

3868 words - 16 pages if any changes are required. * Annual appraisals are a formal arena in which relatives can give feedback and make suggestions. | Unit 1:1.5 | 2.1 | I monitor the effectiveness of communication systems in the following ways: 1. Staff * The open door policy is monitored by the readiness of staff to approach management with their issues and the success at resolving the issues (i.e. whether the same issues are raised continuously

Relationship Between Management Communication Style And Organizational Commitment With Gender As The Moderating Factor

2834 words - 12 pages impact of organizational commitment on employee performance. This study shall review what factors increases or decreases the organizational commitment and how this will affect the employee performance, and explore the relationships between the two variables that is communication style and organizational commitment. For the hypothesis of this study is “A better management communication style leads to a better organizational commitment”. A

Managing Change

2697 words - 11 pages Contents BACKGROUND OF THE COMPANY 4 Introduction 4 Their cause towards the society 4 Business fact and figures 5 PERFORMANCE MANAGEMENT SYSTEM 5 Importance of performance management 5 Unilever Performance management and performance appraisal 6 Performance management: Scorecard Approach 6 Performance appraisal: Performance Development Planning 7 Unilever reward strategy 7 Evaluation 9 Recommendation 11 Conclusion 11

Unilever Bangladesh

4158 words - 17 pages brush * Deodorant * Rexona * Axe Foods * Knoor soup * Lipton Taaza Danadar * Lipton Taaza strong * Lipton Taaza Teabag. Firm Organizing 2.1 Organizational Structure Unilever has two chairmen leading the company worldwide. There are seven top level directors who are leading the seven different departments. For better management Unilever divided their business into different region and there are different business group in

Unilever In Brazil

4164 words - 17 pages This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East .Major differences exist between these two regions in terms of wealth, culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market.We will explain in a little introduction Unilever the company, its competitor and its performances

Procter and Gamble Versus Unilever

975 words - 4 pages values that helped Unilever achieve its goal as an innovative organization are: 1- Focus on company’s core competencies: listen to all employees’ ideas and take advantage of them. Make employees feel they are part of the company. 2- Introduction of incentive system: new management strategy that reward employees and value the human capital of the company. 3- Focused decision-making process: effective streamline decision making everybody within

Case Study

2499 words - 10 pages Problem Statement In the “Dove: Evolution of a Brand” case, Deighton identified several problems that Unilever faced with Dove's “Real Beauty” campaign. First, Unilever "risked moving the [Dove] brand ... at odds with its heritage" (Deighton, 34). In doing so, they lost the aspirational element, the brand did not promise attractiveness, and they effectively debunked "the whole reason to spend ... more for the product (34). Secondly, to that

Recruitment and Selection Process in Unilever Bangladesh Limited

4097 words - 17 pages buying more than half their fish from sustainable sources. • They have 114 manufacturing sites certified to the international environmental management standard, ISO 14001. Code of business principles Standard of conduct Unilever conduct its operations with honesty, integrity and openness, and with respect for the human rights and interests of their employees. They shall similarly respect the legitimate interests of those with whom they

Unilever Financial Analysis

3655 words - 15 pages Rehan Noor Sumra WGB 640 – Dynamic Business Management Financial Analysis Executive Summary Unilever & Proctor and Gamble Unilever Liquidity Understanding Unilever from a liquidity perspective, an investor must realize that both current and quick ratios for Unilever decreased on a year over year comparison (2012, 2013, 2014). Assets during this period remained almost unchanged but liabilities grew over the designated years. This is

Tea Unilever

2331 words - 10 pages other words, it is focusing on a production method that is sustainable long-term. Currently, Unilever has about 25% of their tea from Rainforest Alliance Certified farms, which brought forward gains in the environmental, social, and economic sustainability of tea production. It was one of the few brands of tea that was able to have ethical practices while growing beyond a niche market into a larger market share. However, Unilever is

Unilever Market Mix

670 words - 3 pages operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie, a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the Unilever business grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants' Canadian division but sold its shares through a management buyout to former A&W Food Services

Related Essays

Management And Communication Plan Essay

1214 words - 5 pages Management and Communication Plan Management and Communication Plan Riordan Industries, Inc. is a Fortune 1000 enterprise, according to the overview from Apollo Group in 2012. The industry will continue to be successful with strong leadership, new ideas, and necessary changes of new and improved management structures despite the challenges that may be faced. The organizational structure of the Pontiac, MI plant is set up with twenty

Change Management And Communication Plan Essay

745 words - 3 pages Change Management and Communication Plan Damon , Kesha , MGT/311 Change Management and Communication Plan Riordan Manufacturing has a prevailing structure and an organization based on formal and informal power. The obvious formal power structure identified through its organizational chart, is legitimate power. Legitimate power “represents the formal authority to control and use organizational resources based on structural position in

Function And Importance Of Communication In Management

872 words - 4 pages COMMUNICATION IN MANAGEMENT Need And Importance Of Communication In Management Communication is as essential to business as blood is to the human body. It assumes added importance with growth of complexities of business operations and competition from outside world. ‘Without effective communication, organization cannot perform Well, management cannot discharge its functions smoothly and the whole business is reduced to a standstill. For

Workplace Diversity: Communication Between Management And Employees

1588 words - 7 pages Workplace Diversity: Communication between Management and Employees Workplace challenges come in many forms. One of those challenges is communication, whether verbal or nonverbal, between co-workers or between management and employees. Businesses currently are being affected by communication issues that are hindering production, satisfaction, and employee retention (Salahuddin, 2010). Communication is a vital key to effective and good