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Understanding The Situation Of Kudler Fine Foods

522 words - 3 pages

Problem Statement of Kudler Fine Foods

Ana I. Barrera

Management/ 521

Create a Problem Statement
The purpose of this project is to analyze and understand the situation of Kudler Fine Foods which will lead to recognize its opportunities while to expose the organization’s goals and enlighten the management labor to accomplish them by evaluating and resolving these issues; and put together an end state of this organization.
Kudler Fine Foods
Kudler Fine Foods was established in 1998, without direct competition, as a specialty food store in San Diego, California; by Kathy Kudler. The first shop was opened in La Jolla in 1998; as sales persistently increased; Kathy thought about opening one more store and use the same model, subsequently the second store was open in Del Mar in 2000. ...view middle of the document...

And there is a non-existent legal structure.
Increase customer trustworthiness and profitability as well as acquire new customers. Find a way to advertise in local publications to target the local customers. Improve process efficiency. Close the Del Mar store and open a new Carlsbad location by June 2009.
Efforts to Resolve Issues
The management labor to resolve the above opportunities and accomplish the goals focuses on:
• Lunching a website to capitalize not only on local customers, furthermore on people from outside that can have access to the benefits that the organization offers.
• Setting up of Deli counters in each store; for the reason that they are indispensable in specialty stores like these.
• Develop new software to improve inventory and ordering system to reduce the costs and the cycle time and an employee training program.
End Vision
If the management action to address this opportunities succeed, Kudler Fine Foods as an organization is eager to continue its growth and spread out the business in the next five years to different areas like: Scottsdale, Arizona; Naples, Florida; and Greenwich, Connecticut in addition to San Francisco, California

Kudler Food Strategic Plan (2003) Retrieved February 23, 2009 from University of Phoenix

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