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# Understanding Business Research Terms And Concepts Part 2

1675 words - 7 pages

Understanding Business Research Terms and Concepts: Part 2
Justin Wilson
31 Mar 2015
Biman Ghosh

Descriptive statistics is the term given to the analysis of data that helps describe, show or summarize data in a meaningful way such that, for example, patterns might emerge from the data. Descriptive statistics do not, however, allow us to make conclusions beyond the data we have analysed or reach conclusions regarding any hypotheses we might have made. They are simply a way to describe our data.
Descriptive statistics are very important because if we simply presented our raw data it would be hard to visulize what the data was showing, especially if there ...view middle of the document...

However, not all students will have scored 65 marks. Rather, their scores will be spread out. Some will be lower and others higher. Measures of spread help us to summarize how spread out these scores are. To describe this spread, a number of statistics are available to us, including the range, quartiles, absolute deviation, variance andstandard deviation.
inferential Statistics
We have seen that descriptive statistics provide information about our immediate group of data. For example, we could calculate the mean and standard deviation of the exam marks for the 100 students and this could provide valuable information about this group of 100 students. Any group of data like this, which includes all the data you are interested in, is called a population. A population can be small or large, as long as it includes all the data you are interested in. For example, if you were only interested in the exam marks of 100 students, the 100 students would represent your population. Descriptive statistics are applied to populations, and the properties of populations, like the mean or standard deviation, are called parameters as they represent the whole population (i.e., everybody you are interested in).
Often, however, you do not have access to the whole population you are interested in investigating, but only a limited number of data instead. For example, you might be interested in the exam marks of all students in the UK. It is not feasible to measure all exam marks of all students in the whole of the UK so you have to measure a smaller sample of students (e.g., 100 students), which are used to represent the larger population of all UK students. Properties of samples, such as the mean or standard deviation, are not called parameters, but statistics. Inferential statistics are techniques that allow us to use these samples to make generalizations about the populations from which the samples were drawn. It is, therefore, important that the sample accurately represents the population. The process of achieving this is called sampling (sampling strategies are discussed in detail here on our sister site). Inferential statistics arise out of the fact that sampling naturally incurs sampling error and thus a sample is not expected to perfectly represent the population. The methods of inferential statistics are (1) the estimation of parameter(s) and (2) testing of statistical hypotheses.
Below is an understanding on how business research Qualitative vs. Quantitative analysis is conducting and evaluating the differences between the two. By using the Qualitative method it’s used as Design is generally based on a social constructivism perspective. Research problems become research questions based on prior research experience. Sample sizes can be as small as one.
Data collection involves interview, observation, and/or archival (content) data. The simplest way to define qualitative research is to note that the results are primarily expressed with words (as opposed to...

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