Understanding Business Research Terms and Concepts: Part 1
April 13, 2015
The methodology used in a business study depends on the type of business research being conducted. Business researchers utilize numerous approaches to obtain information and decipher data. Two popular approaches used in business research are the qualitative research approach and the quantitative research approach. Both of these approaches to business research can be beneficial or may cause inconclusive results because of unforeseen variables.
The qualitative approach or interpretive research approach main purpose is to build a theory or gain an understanding of the issue that is ...view middle of the document...
Quantitative research approach is used to describe, explain, and predict the events or outcome of a study (Cooper, 2014). Quantitative research answers the research questions such as; to how much, how often, how many, when, and who (Cooper, 2014). Quantitative research has several strengths and weaknesses. Most popular form of quantitative research is the use of a survey (Cooper, 2014). This form of research is typically cheaper or less costly (Cooper, 2014). The quantitative approach has a lack of contact between the participants and the researcher; this allows less biased results (Cooper, 2014). A downside to the quantitative approach is the large sample size (Cooper, 2014). The large sample size lengthens the time of data collection (Cooper, 2014).
The study, Analog to digital workflow improvement: A quantitative study by Catherine Wideman and Jacqueline Gallet shows the utilization of the quantitative approach to measure the productivity of two different radiology machines (Catherine, 2006). The study used the quantitative research approach to produce statistical results of the workflow and productivity of the machines (Catherine, 2006). The study revealed which machine produces the best results least amount of time (Catherine, 2006).
The quantitative and qualitative research approaches can be beneficial or disadvantageous to a research study. The qualitative research approach is used to understand and interpret data that is collected from a...