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Tv As A Development Tool Essay

5774 words - 24 pages

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First of all I take this opportunity to thank the faculty of Bharatiya Vidya Bhavan, New Delhi for their consistent support and encouragement. The intellectual stimulations from the School of Extension and Development Studies, IGNOU helped me to be more analytical and consistent in my endeavor in dealing with development issues and media relations for this project report. I would fail in my duty if I don’t acknowledge the information I received from my World Wide Web for opening up the new frontiers where the only limiting factor is ones scope of imagination.










Public Relations (PR) is the practice of managing the communication between an organization and its publics. Public relations provide an organization or individual, exposure to their audiences using topics of public interest and news items that do not direct payment. Common activities include speaking at conferences, working with the press, and employee communication. Reaching out to masses by using TV as a means, not only to reach out to them, but also makes them aware about various development issues.
In a developing society like India with vast size and population, linguistic diversity, culture, religion and innumerous ethnic groups coupled with illiteracy, ignorance, superstition, diverse beliefs and faiths. Public Relations assume a greater significance as the government is socially accountable for its various policies and programmes. This is also vital for shaping public opinion. Public Relations help our complex, pluralistic society to reach decisions and functions more effectively by contributing to mutual understanding among various target groups. Public Relations is the communication and interpretation of ideas and information to the public in an effort to bring about harmonious adjustment and relationships
The relevance of media is linked to the message. Message and Media are integral parts of public relations; in fact they are inseparable. It is impossible to imagine the utility of even a highly sophisticated medium of communication like television in the absence of any message to communicate. As a part of their daily life, the people use media for knowledge, information and entertainment. People are attracted...

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