True Earth Case Study

1113 words - 5 pages

1. What factors led to the success of Cucina Fresca Pasta? How is the Pizza opportunity similar/different by comparison to the Pasta experience?
The following table compares pasta and pizza opportunity scenarios implying similarities, differences and also synergies between them (specifically for the pizza introduction). The PROS section of Pasta states the possible factors that lead to the success of Cucina Fresca.

2. Using the forecast model for Pasta used in Exhibit 5, what is your forecast for Pizza? Hint: Don’t neglect to use the data in Table B and Exhibit 7
Considering the information from Exhibit 7 and Table B, in addition to the assumption of the use of the same repurchase ...view middle of the document...

TruEarth provides a limited offering consisting on 3 different toppings that can be combined the way the customer wants. However, that might not satisfy all potential customers preferences. Nonetheless, TruEarth scores higher (7.9 and 6.7 points) than refrigerated pizza (7.2 and 6.3 points), but has a lot of homework to do if the company wants to compete with take-out pizza.
In terms of quality attributes, consumers prefer a pizza made with high-quality and healthy ingredients, and TruEarth pizza outstands in this category with 8.1 and 9.1. Furthermore, TruEarth outstands in the section of healthy ingredients, making it a Point of Difference that must be used and communicated as a strong differentiator attribute.
Therefore, comparing TruEarth pizza concept with take-out and refrigerated pizza, results show that on average TruEarth pizza has better evaluation than refrigerated pizza in terms of usage, taste and quality attributes. Furthermore, in terms of substitution, TruEarth has better chances on changing customers from this category (6 points out of 17) than from any other category.
However, results are not favorable when comparing usage and taste attributes of TruEarth and take-out pizza. In addition, analyzing eating occasions, customers from take-out pizza would still prefer consuming take-out pizza (43%) in the next 10 eating occasions if True Earth's concept is available. Therefore, take-out pizza is a strong substitute and competitor of TruEarth pizza.
Finally, Exhibit 6 shows customer's insights that helps with the True Earth's STP process, since 35-year old male doesn't feel benefited by the introduction of True Earth's new concept.
Therefore, customers perceive TruEarth concept as a better product, with superior qualities and benefits, than refrigerated/frozen pizza. However, the value proposition of TruEarth pizza is beneath of take-out pizza.
4. How do the results for Pizza in Exhibits 7 and 8 compare to those for Pasta in 3 and 4?
Purchase intentions for both, pasta and pizza, are shown in Exhibit 3 and Exhibit 7. Results shows that 76% of respondents would have the intention of buying Cucina Fresh pasta, which is higher than the 60% of purchasing intention for TruEarth pizza. Likewise, the mean likeability (4.1) and mean price/value rating (3.2) of Cucina Fresh...

Other Papers Like True Earth Case Study

Checkpoint Essay

1090 words - 5 pages ? | | | | | |A Scottish geologists named James Hutton gave geology the name uniformitarianism. Uniformitarianism is the study of rock formations | | |structure, and the distinctive patterns. Sand dunes near Yuma Arizona contains sand grains that are deposited by wind grains. The | | |earth has tectonic plates that can move, this movement is called Tectonic activity. When the plates shift, the movement can cause

Christians Must Take Action Essay

1246 words - 5 pages To conclude, God created Adam so he could take care of the earth and all God had created. God then created Eve to help Adam take care of the creations. Christians need to take over that responsibility of caring for the environment and set an example for others on how they should also do so. Yes, some argue that the human population is more important. Though it is true we are important, everything starts with humans and ends with humans. Humans


1099 words - 5 pages better out of it. A whole better world that is. Soon we're going to settle the dispute with earth. Calling it even to prevent the race to humans united.Well they said they would accept to this matter. But I guess things are too good to be true because right when we were going to go back to mars they attacked once again. So we invaded earth. Broke their defenses and landed. For the first time in my life I found out what earth was like. Everything

Environmental Case Study Paper

1524 words - 7 pages PAGE PAGE 6 Running Head: Environmental Case Study PaperEnvironmental Case Study PaperRita Ben-CherquiDavid T. Williams, MS, CAGSSCI 362 Environment Issues And EthicsUniversity of PhoenixAugust 3, 2008This paper is on an Environmental Case Study of Genetically Modified Organisms. In this paper I will summarize the case study by identifying the major players and the various perspectives, concerns, interests and/or pressures each brings to the

Creation vs Evolution

4952 words - 20 pages Bible has had the biggest influence in our generation talking about the Gap Theory and promoting it. Scofields study Bible: “relegates fossils to the primitive creation and no conflict of science with the Genesis cosmogony remains.” While Drakes reference Bible talks about “when men finally agree on the age of the earth, then locate the many years over the historical 6000 between Genesis 1:1 and 1:2, there will be no conflict between the book of

Business Law Paper

896 words - 4 pages MID-TERM CASE STUDY AND EXAM This assignment is worth 150 points. APA format must be used as you answer the three questions in paragraph form. Be sure to include a title page and a reference page. Start a new page to answer the exam questions. The exam questions are from Chapters 1-Chapter 10 and are 5 pts each. Case Study: Worth 100 pts ------------------------------------------------- YOU BE THE CONSULTANT – Two Companies

Life in the Universe Exercises and Questions

803 words - 4 pages might survive, though we might find larger organisms as well. 6. What do we mean by the “universality” of physics and chemistry? Although we don’t know yet whether biology is similarly universal, what evidence makes it seem that it might be? The universality of physics and chemistry means that the observations that we made on Earth in the subjects of physics and chemistry, holds true throughout the universe (i.e. basic laws of physics and

The Millennial Reign of Christ

5630 words - 23 pages beheld God’s saints in heaven. “And after these things I heard a great voice of much people in heaven, saying, Alleluia; Salvation, and glory, and honor, and power, unto the Lord our God: For true and righteous are his judgments: for he hath judged the great whore, which did corrupt the earth with her fornication, and hath avenged the blood of his servants at her hand” (Revelation 19:1-2). According to Revelation 20:4, 6, the saints will “reign” with

Coperative Paper

749 words - 3 pages Creator and 4.54 billion years vs six days or 6,000 to 10,000 years ago. Conclusion. For me the Nebular Hypothesis leaves to many questions, the true definition of science is study by observation and no one has seen this theory in action. Every year as we find more Solar Systems, many come to believe we had to have a creator. The Nebular theory believes all life was created out of destruction, a mass collapsed, exploding causing life to form

On The Existence Of A Negative Existential

1172 words - 5 pages currently study the sort. We speak of many non-existent people, places, and things, yet seem to do so without disarray. But, what is not considered is the language of which we speak it, and that the idea that we are discussing something that seemingly is true by describing it with adjectives, yet we are using true descriptions to describe something that entirely does not exist to begin with. A common example of this is Santa Claus. A pot-bellied


1514 words - 7 pages theory is an opposition of the biblical account of creation we believe the Bible provides an accurate account that explains the creation of the earth and life not only because is the word of God but also because there is not any scientific evidence that contradict the bible. The bible demonstrate us how everything was created and thought of by a living being. (Clarifying Christianity) Henry M. Morris article ”The Scientific Case against

Related Essays

Promoting Go Green Solutions In Such An Extreme Manner Is More Harmful Than Good

1371 words - 6 pages . Institute for Energy Research. Institute for Energy Research. 7 12, 2012. Radford, Tim. Responding to Climate Change. 6 3, 2013. increases-due-to-rise-in-carbon-dioxide-levels-study/. Ross, Hugh. Reasons to believe. 4 21, 2009. day-challenge. Science Reporter. 6 11, 2012

Do Aliens Exist? Essay

654 words - 3 pages of those are a hoax. There are countless famous incidents such as the Hill abduction case and the UFO crash in Roswell. Is this some sort of a huge conspiracy, or are there people who wish to have public attention? There are many records which say that extraterrestrial beings have visited Earth from the ancient times. These records, found in the form of stone tablets, petroglyphs, paintings and monuments, are located throughout the Earth. For

Global Warming: Real Or Fake? Essay

1020 words - 5 pages earth has been through many cold periods and droughts; we as humans have no control over what happens with the weather. We could very well possibly have an ice age next year, although that is not incredibly likely it could still happen because we have no control over what the earth does. Rising temperatures are caused mostly by water vapors, not CO2. Water vapor is a greenhouse gas that is the most abundant in the atmosphere. In a 2003 study

Earth Hour, More Than An Hour

1720 words - 7 pages . It has done considerable research study and public activities. This campaign orienting to alleviate climate change plays an extraordinarily positive role in environmental protection. It inspires an increasing number of people, organizations, and governments against global climate change by turning light off an hour in March globally. The campaign called Earth Hour, as an outstanding representative of the environmental protection activity