TRAVEL AGENCY BUSINESS PLAN
1. The Business
Romanian Experience will begin operations this year and provide travel packages with upscale accommodations, gourmet food, and quality service providers to the clients. Romanian Experience includes hard-adventure travel packages and soft-adventure travel packages. An opportunity for Romanian Experience's success exists because the travel industry is growing and the national tourism is very well promoted lately.
Romanian Experience's mission is to provide customers with the highest quality outdoor adventure. The company is a travel agency that specializes in adventure tourism and travel. It will provide consulting and ...view middle of the document...
2. The Product or Service
Romanian Experience is a full service travel agency that specializes in adventure travel and provides recreational and business travelers with professional service and consultation. The agency will be concentrating on two types of packages: soft-adventure and hard-adventure travels. Soft-adventure packages include fishing, bird-watching, horse riding and photo safari, while hard-adventure packages contain helicopter-skiing, kayaking, white-water rafting, mountain biking, mountain climbing, parasailing. Romanian Experience has chosen these activities to allow the company to not be restricted by seasons, having trips occurring through the year.
This is a relatively new service on the Romanian market and that has its advantages because, like every new service it will cause curiosity and excitement. Romanian Experience seeks to differentiate itself as the premier adventure travel agency in the Romanian market.
Additional services include assistance with the travelling, providing access to top-of-the-line equipment and supplies, and a superior offering that includes access to better than average terrain and activities, accommodations, and entertainment. Romanian Experience can position itself as a niche service provider within the travel and tourism market and offer high quality travel packages for various sporting trips. The agency will serve the adventure travel market as a top quality, full service provider.
Romanian Experience has positionated itself as an adventure travel specialist. As unique features, all service providers will be high professionals with accomplished backgrounds. They will be medically trained, and evaluated for knowledge and ability to ensure safety and high-quality service. If quality falls, another provider will replace them. For the activities that require, we will hire local guides to accompany our professional guides and service providers.
The company's target customers are hard adventurers and also soft adventurers. The average hard adventure traveler is 35 years old with some college education who is employed full-time. They are more likely to be men, single, belong to Generation X, and work in a professional or managerial job. Some of soft the adventurers have attended some college while a large part of them are married. Both soft and hard adventure travelers take an average of three adventure trips every five years. The former are likely to participate in several different types of activities while the latter are likely to engage in only one activity. Compared to hard adventurers, soft adventurers are more likely to take a spouse, child or grandchild and less likely to take a friend with them on a trip. Hard adventure travelers tend to spend more on trips than soft adventurers.
The five largest travel agencies in the Romanian market are Happy Tour, Eximtur, Aerotravel, Perfect Tour and Travel Marshal. None of these competitors have the combination of price,...