Trap Ease Case Study

2165 words - 9 pages

UNIVERSIDAD INTERAMERICANA DE PANAMA
MAESTRIA EN ADMINISTRACION DE NEGOCIOS
SIMULACIÓN EMPRESARIAL
PROFESOR: DARIO A. RAMOS V.

SIMULACIÓN EMPRESARIAL
Caso 2: Trap-Ease América: El gran queso de las ratoneras

Ciudad de Panamá, febrero 2014
ESTUDIO DE CASO
Trap-Ease América: El gran queso de las ratoneras
HECHOS RELEVANTES
A Martha le ha sido encomendada la tarea de presidir la empresa dueña de la patente de un producto innovador en diseño y funcionalidad. El Trap-Ease es una trampa para ratones que está realizada para romper con el paradigma de los pegamentos y las trampas comunes.
El producto cuenta con el aval de varios premios, apariciones en revistas y respaldo de la ...view middle of the document...

4. MATRIZ FODA
FORTALEZAS | OPORTUNIDADES | DEBILIDADES | AMENAZAS |
La empresa cuenta con un producto innovador y de gran diseño. | Internet se coloca de frente como una oportunidad para posicionar el producto. | El personal para ejecutar las labores de marketing es escaso y una sola persona no ha podido. | Las trampas tradicionales tienen un buen lugar en el mercado por eficientes y por económicas. |
El producto de la empresa tiene el aval y respaldo de ser ganador de premios en ferias y concursos de innovación. | Explorar otros segmentos de mercado aparte de la mujer ama de casa, existen otras industrias que pueden estar interesadas. | La empresa esta ensimismada, al solo querer destacar las potencialidades del producto sin tomar en cuenta la necesidad del consumidor. | El uso de venenos ha venido descendiendo pero sigue siendo un competidor fuerte, de menor precio y con trayectoria. |
Cuentan con un producto que es reutilizable, es fácil de usar, es seguro y a largo plazo es más rentable para las familias. | Ir más allá de sus fronteras es una posibilidad siempre y cuando logren posicionar su producto. | El precio que ha estimado la empresa lo coloca por encima de la competencia y no se percibe la diferencia a pagar por calidad. | La percepción de detallistas y consumidores es de un producto más decorativo que otra cosa. |

5. RESPUESTAS A LAS PREGUNTAS PLANTEADAS

Martha y los inversores de Trap-Ease América creen que enfrentan una oportunidad única en la vida. ¿Qué información necesitan para evaluar esta oportunidad? ¿Cómo cree usted que el grupo escribiría su misión? ¿Cómo la escribiría usted?
Al manifestar que se enfrentan a una oportunidad única en la vida, han de suponer que están hablando sobre un potencial de ganancias y crecimiento. Sin embargo, a partir de lo descrito en el caso, no parece que Martha, presidenta de Trap-Ease hubiera investigado lo suficiente en su mercado para evaluar de manera realista si la demanda de su producto iba de acuerdo a los números que pronosticó.
Primero deben evaluar en que andan sus clientes, que quieren y que necesitan. ¿Es que acaso quieren o necesitan la seguridad y las características adicionales que la nueva trampa ofrece? Las acciones de Martha y el tren que la acompaña desde la inversión, se centraron demasiado en lo fantástico de su producto y no en las verdaderas necesidades o deseos de los clientes potenciales de compra.
A partir de dicha evaluación se podrían generar conclusiones más propicias, como la demanda insatisfecha, el mercado objetivo, capacidad de compra y otras características del mercado asociadas con el producto. Por ejemplo: ¿Está buscando el mercado un producto funcional y decorativo a la vez? ¿Pagaría un precio más alto por lo decorativo del producto? ¿Identifica el consumidor las ventajas cualitativas del producto?
Respecto a la misión que el grupo definió, probablemente (por el curso de sus acciones) escribirían algo como: “Convertir a...

Other Papers Like Trap-Ease Case Study

Slippery Rock Essay

727 words - 3 pages toe in the trap. 2. How has the company positioned the Trap Ease for the chosen target market? Could it position the product in other ways? c. While reading over the case study it seemed that the Trap- Ease trap was positioned in the market to come off as a very well-engineered and new technology product. For example it won many awards from the many trade shows Martha attended as well as from top name magazines. I think that if Martha

Gm Decision Traps Essay

1235 words - 5 pages significantly. Apart from it, the company also made ill decision, which was the adverse factor contributing to its failure of sales volume in Australia. Hence, it led to the exiting of Opel. In this essay, various kinds of decision-making traps and tools to avoid it will be identified and discussed thoroughly. Case study overview GM had high expectation on annual volume once they started the operation in selling Opel brand cars via its 20

River Pebble Crushing Plant

930 words - 4 pages CGM Quarrying machines: complete crushing and screening CGM Mining case. CGM Mining quarry equipments includes primary crushing machines such as PE series jaw crusher, secondary crushing machines such as impact crusher sand making plants,VSI crusher,sand making line,sand Mobile VSI crusher Mobile VSI crusher is tyred mobile crushing plant, also named mobile sand making machine. Each large db 500 mobile dustless blaster price - Iron ore

Big Push Theory

5609 words - 23 pages > kb ⎩ The conditions imposed on the 2nd derivative is what makes this function non-convex.3 In this case the Solow graph will look as follows (inflexion points ka and kb are omitted): Figure 3. Poverty trap Poverty trap A world w/o poverty f(k) (n+δ)k Savings = s .f(k) Savings k*min k*mid k*high k Again, we obtain two stable equilibria, k*low and k*high, and the non-stable “threshold” equilibrium k*mid. Foreign aid has the

Aqualisa Quartz Case

577 words - 3 pages AQUALISA CASE STUDY AQUALISA VALUE PROPOSITION • Easy to install: half a day V/S 2 days. Apprentice can also install • Earn more Plumbers can do more install in less time more profitable • Reliable : lesser break downs. Second visit if require need to be borne by the plumber. C O N S U M E R S • Safety: Family and especially safe for kids • Ease of use: Remote control, one touch button, indicator - All age group can use. • As easy to

Monetary Policy And Nominal Exchange Rates

1010 words - 5 pages  in  the  economy,  so  we  need   less  dollars  to  buy  one  euro,  which  caused  an  appreciation  of  the  dollar.       The  ECB  problem  is  the  low-­‐inflation  policy  trap  because  its  attempt  to  maintain   low  inflation  rates  could  lead  to  deflation  and  consequently  to  a

Child Observation

2928 words - 12 pages : Can I help you finish this up? Child: This goes there. Yes. It's almost done. Child: I want to sit there. Director: There's a place for everyone. Child: I want to sit next to Shannon. Child: That's mine. Child: I know. Cheryl: I'm going to sit here. Can you sit on this side of me? Child: There, that's done. I put it back. Director: Chris, after that song is finished, we're going to have the story. Chris: Trip, trap

Inquiring Minds Want Toknow

533 words - 3 pages study would prevent the possible loss of inquiries from groups that are more inclined use more traditional methods of submitting inquiries. A study to assess the feasibility of transferring to a fully web-based inquiry method is suggested. Furthermore, a study to uncover the flaws (response time, ease of use, etc.) in the reader response card system may highlight possible areas of improvement that may subsequently improve overall usage. References Cooper, D. R., & Schindler, P. S. (2011). Business research methods. New York:McGraw-Hill.

Alignmnet Trap

3946 words - 16 pages should note that the introductory companies discussed in the case follow the three most common quadrants: “Alignment Trap,” “Maintenance Zone,” and “Well-Oiled IT.” This is a screen-shot from page three of the Alignment Trap case, highlighting the alignment trap quadrants as noted by the case study authors. A student can substitute his own chart and numbers for this one in the case. • It is important for students to note that, in

Sleep Deprivation and Depression

1635 words - 7 pages SFSU, depression is a mental illness characterized by sadness and despair accompanied by low self-esteem and loss of interest in any activity.  We rarely connect depression to poor sleep on account of that it is a gradual process that usually develops under our awareness. First, sleep deprivation can disorient our focus with ease. We should be familiar with the following feelings when we lack of sleep, even though just a few hours: drowsiness

Electronic Materials Introduction To Semiconductor Devices

3598 words - 15 pages . •Due to the diverse coverage from various professors for ECE3040, you will repeat (for some) some of the material from 3040. Specifically, you will learn about the fundamentals of electron movement in semiconductor materials and develop this basic knowledge of how we can construct devices from these materials that can control the flow of electrons and light in useful ways. Georgia Tech ECE 3080 - Dr. Alan Doolittle Market Study Silicon is and

Related Essays

Trap Ease America Case Study

587 words - 3 pages Case 1. Trap-Ease America: The big cheese mousetrap. Prepared by Akmaral Shotbayeva, Finance 1. In order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice. If there are - their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Ease is the only innovative mousetrap on the market, Martha and investors are

Case Analisis Of Ease Trap Essay

1613 words - 7 pages Case Analysis of Trap-Ease America A group of investors had formed Trap-Ease America after obtaining the worldwide rights to sell a patented and innovative mousetrap from an inventor. The group hired Martha as president to develop and manage the company. Trap-Ease America regarded housewives as the best target market. Because the company believed that women will be attracted to the safety and cleanliness that the traps offer. Unlike traditional

Trap Ease America Essay

304 words - 2 pages Trap-Ease If a man [can]? make a better mousetrap than his neighbor?the world will make a beaten path to his door. True, but only if the world perceives more value in it than the next door neighbor's. Statement of the Problem The problem Martha's currently encountering is the fact that despite the publicity and the proven uniqueness of Trap-Ease mousetrap, both demand and sales fall radically short of expectations. The purpose of

Trap Ease America: The Biggest Cheese Of Mousetraps

1160 words - 5 pages 3812557 Taina Carvalho M. Luciano GDBA 504/2 A: Marketing Thursday, September 25th, 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write