Trap Ease America Essay

304 words - 2 pages

Trap-Ease


If a man [can]? make a better mousetrap than his neighbor?the world will make a beaten path to his door.

True, but only if the world perceives more value in it than the next door neighbor's.

Statement of the Problem
The problem Martha's currently encountering is the fact that despite the publicity and the proven uniqueness of Trap-Ease mousetrap, both demand and sales fall radically short of expectations. The purpose of ...view middle of the document...

This is largely due to the innovative concept of trapping mice in a mess-free method, and not as a consequence of more expensive raw materials. Trap-Ease utilizes plastic that is generally less costly than wood, thin steel metals and springs which compose the traditional mousetrap. No matter how much more expensive the cost of a new product is, it must not cost higher than the existing unless it possessed mechanics incredibly special, inevitably making customers feel that they are getting the value for their money. Since the innovative plastic mousetrap aims to reach the market with its new concept (something abstract), it will take much more than a low price for buyers to realize its value. Decreasing the introductory price, among other factors, will help increase sales by attracting new shoppers or diverting them from the traditional product. Once Trap-Ease has firmly established its name in the market by gradually increasing market share, prices may be increased eventually, but not as of the moment. This does not imply that prices must be lowered in a hasty manner. Managem ...

Other Papers Like Trap Ease America

Case Analisis of Ease-Trap Essay

1613 words - 7 pages Case Analysis of Trap-Ease America A group of investors had formed Trap-Ease America after obtaining the worldwide rights to sell a patented and innovative mousetrap from an inventor. The group hired Martha as president to develop and manage the company. Trap-Ease America regarded housewives as the best target market. Because the company believed that women will be attracted to the safety and cleanliness that the traps offer. Unlike traditional

Trap-Ease Case Study

2165 words - 9 pages comprar un producto que proteja mejor a sus hijos. Con una gran ventaja, reutilizable. ¿Cómo ha posicionado la empresa a la Trap-Ease para el mercado meta elegido? ¿Podría posicionar el producto de otras formas? La trampa de Trap-Ease America, se ha posicionado en el mercado como un producto muy innovador y bien diseñado. Lo ha hecho por medio de ferias y revistas que la han galardonado. Si es más capaz de conectar estas características de las

Case Study

1756 words - 8 pages concentrate its forces and became vulnerable to a trap set by the U.S. Navy. After the war, Zumwalt commanded a destroyer escort, a destroyer and the Navy's first guided-missile frigate. Following a year as a student at the Naval War College in Newport, R.I., he was ordered to the Bureau of Naval Personnel—not usually considered part of an officer's path to greater things. Yet he transformed the Navy's noncommissioned officer assignment system

Future Involvement in Foreign Affairs

3671 words - 15 pages consistent foreign policy towards the Middle Eastern nations: third, the United States needs to respect the attempts and results of the democratization and religious revivals in the Middle East and Latin America, while taking a passive role in letting the a Western type of democracy take its course: and forth, the U.S. must ease and downplay its conflict with those civilizations who dislike the "Western people" and their way

Predatory Lending

2835 words - 12 pages loan is made to a borrower in the hope or expectation that the borrower will default. (Predatory, N.D.) The market for short-term loans have only been around for the past twenty years, however, has expanded at such a rate that there are now more short-term lenders in America than there are Starbucks and McDonald’s. (Center, 2011) Borrowers of this financial service lack necessary information to choose financial products, do not see themselves

Higher Education

2933 words - 12 pages financial problems, and only the rich are able to continue their higher education with ease and quality of life. This leads to a vicious cycle in which the poor still cannot receive the diploma which qualifies them for an intellectual job with a decent pay, such that they are forever trapped in the bottom of the society with no means to lever up their financial status. The MOOCs provides a means to resolve the problem. Its affordability enables

Civil War

3239 words - 13 pages low levels of dependence on petroleum exports is at slightly less risk, while a high-level of dependence on oil as an export results in slightly more risk of a civil war than national dependence on another primary commodity. The authors of the study interpreted this as being the result of the ease by which primary commodities may be extorted or captured compared to other forms of wealth, for example, it is easy to capture and control the output of

Truly War?

3144 words - 13 pages groupings showed different results: a country with relatively low levels of dependence on petroleum exports is at slightly less risk, while a high-level of dependence on oil as an export results in slightly more risk of a civil war than national dependence on another primary commodity. The authors of the study interpreted this as being the result of the ease by which primary commodities may be extorted or captured compared to other forms of

Principles of Information Security

3241 words - 13 pages . Locate your local office at: international.cengage.com/region. Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your lifelong learning solutions, visit course.cengage.com Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Printed in the United States of America 1 2 3 4 5 6 7 8 9 14 13 12 11 10 Copyright 2011 Cengage Learning. All Rights

Principles Of Information Security

3291 words - 14 pages Learning products are represented in Canada by Nelson Education, Ltd. For your lifelong learning solutions, visit course.cengage.com Purchase any of our products at your local college store or at our preferred online store www.cengagebrain.com. Printed in the United States of America 1 2 3 4 5 6 7 8 9 14 13 12 11 10 Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to

International Economies Theory

4241 words - 17 pages , unique in the ease with which it can be exchanged for goods. A liquidity trap is a trap because once an economy’s nominal interest rate falls to zero, the central bank cannot reduce it further by increasing the money supply (that is, by increasing the economy’s liquidity). Why? At negative nominal 19 20 08 452 PART THREE Exchange Rates and Open-Economy Macroeconomics interest rates, people would find money strictly preferable

Related Essays

Trap Ease America Case Study

587 words - 3 pages Case 1. Trap-Ease America: The big cheese mousetrap. Prepared by Akmaral Shotbayeva, Finance 1. In order to evaluate their once-in-a-lifetime opportunity the investors need the information if there’s another more sophisticated tool of fighting against mice. If there are - their opportunities are not so high. But if another tool haven’t been invented yet and the Trap-Ease is the only innovative mousetrap on the market, Martha and investors are

Trap Ease America: The Biggest Cheese Of Mousetraps

1160 words - 5 pages 3812557 Taina Carvalho M. Luciano GDBA 504/2 A: Marketing Thursday, September 25th, 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write

Trap Case Mousetrap Essay

568 words - 3 pages and read about Trap-Ease America mousetrap. But I think that Martha should have marketed this products within a broader demographic area. For instance, docks should be also targeted; because in shipping there are usually problems with mice and rats. Moreover, docks will buy traps in large amounts, which will undoubtedly improve the company sales. Also grocery stores is good place of targeting women because most of the time the women are the ones

Slippery Rock Essay

727 words - 3 pages Lacey McCuean MKRT 330 9-950 September 12, 2014 Trap Ease America 1. Has Martha identified the best target market for Trap ease? What other market segment might the firm target? a. Martha particularly target women, because she feels that women do not like to clean the mess or have the risks of traditional mouse traps. I feel this is a good place to start but there are many improvements Martha needs to make. For example she should