This website uses cookies to ensure you have the best experience. Learn more

Toyota The Rise Of A Global Corporation

4635 words - 19 pages

TOYOTA- The Rise of a Global Corporation
Submitted By:
(12010121196) Ms. N AMULYA REDDY (12010121213) Ms. NIKITA SINGHANIA (12010121276) Mr. REUBEN JOSEPH (12010121032) Mr. AMIT KUMAR JENA (12010121057) Ms. ARPITA DEB (12010121316) Ms. SAYONEE DATTA

Submitted To: Dr. Ravi Raj Kumar.

ACKNOWLEDGEMENT

At an outset we would like to express our profound gratitude to all the people who helped us directly or indirectly in completing the project. We thank Alliance University, the institution that has been working towards its noble mission of providing quality and holistic knowledge to its students. We sincerely express our gratitude to our Dean, Dr. Ravi Raj Kumar for the benevolence he ...view middle of the document...

In its inception Toyota manufactured cars through mass production system. Mass production system was developed by Henry Ford found of Ford Motor Co. At that Time Mass production system was considered the most ideal method for manufacturing cars, but Taiichi Ohno a production engineer found some flaws in the method. So, he tried to introduce some changes in this method. The method he established was later known as lean production system. Since its development Lean production system has always worked as the competitive advantage for Toyota for making quality cars for a very affordable price. What started in 1937 with a single plant has now become an enormous company with 52 plants in 26 countries. In the financial year ending March 2007 it earned $11 billion net profits on sales of $152 billion. By some measures it also surpassed General Motors to become the largest automobile company in the world. Toyota’s core business is the manufacture and sale of automobiles. A successful company they have a presence in more than 170 countries. However the vehicle industry as a whole faced with a huge threat to its survival. Oil accounted for 95% of global energy used for transportation also other factors including energy security, concerns over carbon emissions from burning fossil fuels and increasing demands for fossil fuels (and cars) in emerging economies has been pushing, and will continue to push, up the price of oil. As a result of these factors, the cost of petrol, used to power Toyota’s cars, was predicted to rise significantly, making Toyota’s products less attractive to customers. This prediction was correct, with the monthly cost of filling up an average car in 2008 was exceeding £100 for the first time in history. In addition, Toyota knew that automotive were a significant source of carbon dioxide emissions and energy use. At the time consensus was growing amongst key stakeholder groups that CO2 emissions were causing global warming, a process where these gases form a blanket around the Earth, trapping energy from the sun causing the climate to change unnaturally, which would eventually demand global countermeasures which were likely to include measures governing emissions from automotive. Both of these issues posed a severe threat to Toyota’s core business as a car manufacturer. The company could predict that increased costs and changes in customer attitudes could damage their sales internationally, while governments were likely to penalize heavy emitters through taxes and legislation.

3

The Challenge The challenge for Toyota was to acknowledge the potential threat of depleting oil reserves and climate change and change their strategy or products to meet the needs of future customers. The Response Toyota set up a group tasked with meeting the challenge of creating a vehicle for the 21st century, which would work within the parameters of natural resource constraints and environmental issues. Toyota pioneered the concept of Hybrid...

Other Papers Like Toyota the Rise of a Global Corporation

Japanese Economy : The Rise Of A Super Power

1992 words - 8 pages 1951, mining and industrial production had recovered to prewar levels, and 1952 saw consumption rise to a level as high as it had ever been previously. Until Japan recorded its first large surplus in 1968, trade fallowed a clear pattern of having deficits during growth periods and surpluses during slumps. (Nester 131) This meant that, when trying to expand the economy by using a policy of fiscal and monetary expansion, the limits of what

Rise of the Robots Review

3032 words - 13 pages , Fortune, Forbes, The Atlantic, The Washington Post, Project Syndicate, The Huffington Post and The Fiscal Times. Ford is the author of the two books, his most recent Rise of the Robots: Technology and the Threat of a Jobless Future (2015) and in earlier years The Lights In the Tunnel: Automation, Accelerating Technology and the Economy of the Future (2009). These two books are about dealing with the effects of automation, robots, algorithms

Which Best Describes the Types of Agency Authority Held by Officers of a Corporation

1228 words - 5 pages Values and Ethical Decision Making May 26, 2011 Values and Ethical Decision Making From the day we are born we are taught to walk, talk, think for ourselves, shown the difference between right and wrong, and hopefully learned the proper way to treat people. These things that are ingrained in us from birth are a culmination of what society as a whole deems acceptable and unacceptable. But also reflect individual preferences brought on by

The Core Competencies of the Corporation

615 words - 3 pages Individual Article Analysis/Critique 6/14/15 Instructions: (1) The length of each article write-up may be about 2-3 pages (double spaced, Time New Roman Font Size 12). The write-up must contain your analysis and evaluation of the key points of the article. (2) Additionally, briefly discuss how the article relates to your particular work situation. The article “The Core Competencies of the Corporation” is a must read for all

A Critical Review of ‘the Fall and Rise of Strategic Planning’

2618 words - 11 pages A Critical Review of ‘The Fall and Rise of Strategic Planning’ The arrival of strategic planning had attracted general attention because it implanted in managers’ minds a kind of imperative about the process that was rational and future-oriented (Mintzberg et al, 1998). Nevertheless, Whittington (2001:4) observed, “the plan is bound to get forgotten as circumstances change”. The purpose of this essay is to critically review ‘The Fall and

Marriott Corporation: the Cost of Capital

1847 words - 8 pages 12 May 2012 I. Marriott Capital Budgeting Status Quo Marriott Corporation has experienced strong growth since its foundation in 1927. As of 1987, it is one of leading lodging and food service companies in the US generating $223mn profit on sales of $6.5bn. Furthermore, the business has three major divisions: Lodging, Contract Services and Restaurants. Below is the revenue/profit breakdown for these three divisions in 1987

The Rise of the Ku Klux Klan

976 words - 4 pages The Rise of the Ku Klux Klan Jeannine Evans HIST101 American History to 1877 Instructor: Kathleen Davis June 15, 2013 When the civil war ended, the Republican Party developed the Reconstruction program, which threatened to turn the south upside down. The Reconstruction was developed with the intention of giving blacks the chance for a new and better life. Upon being freed some blacks stayed with their old masters, yet many left in search

The Rise Of The Democrats And Whigs

826 words - 4 pages Democrats and WhigsIn the 1830s the rise of a new political party in America emerged. During the presidency of Monroe there was little turbulence created by opposition parties. Although there were no major opposing political parties during Monroe's term, the formation of parties began to occur during the Jacksonian democracy. Jackson's opponents, who came to make up the Whig party, were strongly disturbed by his stubborn and harsh exercise of

The Rise of the Politician-Comedian

1420 words - 6 pages do the same thing right back. The sad consequence is that we cannot rely on examining two opposing ends of the media to present an informed opinion anymore, because they both have gone too far in either direction. Hope is still present. Among this venomous storm of polarization, there has been a rise in the demand for moderation. There has been demand for sane voices that examines each circumstance by itself, recognizing that blindly fiery

What Impact Does the Organisational Structure of a Multinational Corporation Have on the Transfer of Knowledge Between Its Subsidiaries?

3202 words - 13 pages different organisational structure of a multinational corporation has different impacts on the transfer of knowledge between its subsidiaries. Body In fact, there are many different kinds of organisational structures. And there are one people whose name is Birkinshaw pays attention to size as a particular characteristic of the structures of multinational companies. According to him, “The reality is that global companies end up being

The Rise of Bangladesh Textile Trade

814 words - 4 pages criteria they must have met according to the fire safety risk. Wal-Mart followed certain guidelines and safety standards that were required off all facilities that produce their merchandise. Their stores was required to adhere to a set of minimum standards for fire and building safety, as well as compliance with global safety standards and compliance with local laws. Company Goals Wal-Mart intent and purpose of taking an overall global

Related Essays

Analysis Of Toyota Corporation

746 words - 3 pages Exercise 4: Assessment of Toyota’s Current Regional Production Strategy; North America During the 1960’s the United States began to place stiff taxes on imports which caused a stir among European automobile manufacturers. This heavily impacted their market. In order to manufacture cars locally and avoid U.S. import tariffs, Toyota built its first manufacturing facility in North America in 1972 in Long Beach, CA. Following in 1985, a second

The Process Technologies And E Business Of Toyota Motors Corporation

2633 words - 11 pages Logistics and Operations Management Report on: The Process Technologies and e-Business of Toyota Motors Corporation Funmilola M Introduction This report discusses and evaluates the effects of process technology on Toyota Motor Corporation. Process technologies are the devices and machines that produce and/or deliver goods and services within a given organisation. Some of the process technologies to be examined within the

The Rise Of Civilizations Essay

741 words - 3 pages  The rise of civilizations was a monumental occurrence in human history. It altered how humans interacted with their environment and each other. Felipe Fernandez-Armesto defines a civilization as "a way of life based on radically modifying the environment" (Armesto). This definition is an immaculate way to describe the Egyptians along with Hittite and the Dorset People. These "nursery civilizations" (56) essentially reconstruct the course

The Rise Of China Essay

1862 words - 8 pages times the population of Russia, which is listed as ninth, and more than twenty time that of the United Kingdom, which is listed as twenty-first in the world. (World population by continents 2010) China has a tremendous population, but more than a quarter of the population is illiterate. (Education and Literacy in China 2010) In terms of military strength, Global Fire Power lists United States as first, Russia as second. Nuclear capability is