Phan Nguyen Thuy Trang 1132300348
MARKETING MANAGEMENT STUDY TOYOTA: BUILDING CLEANER, GREENER CARS
1. How does Toyota’s approach to social responsibility relate to the three concepts of social responsibility described in the text (profit responsibility, stakeholder responsibility, and social responsibility)? Profit responsibility: Several its car models became the best-selling passengers in the markets. According to the text, Toyota is the world’s largest automobile manufacturer nowadays, ranking eighth largest corporation by Fortune magazine. Stakeholder responsibility: Toyota values the improvement and respect for through business practices: setting ...view middle of the document...
For example, a $10 million Toyota USA Foundation use to support programs that focus on the environment, education, and safety. Since 1991 Toyota has contributed over $500 million to philanthropic programs in the United States. Toyota also pursuit an sustainable mobility due to its environmental vision. 2. How does Toyota’s view of sustainable mobility contribute to the company’s overall
Phan Nguyen Thuy Trang 1132300348 mission? To measure the sustainable mobility, Toyota developed a five-year Environmental Action Plan, including five key areas Energy and Climate Change, Recycling and Resource Management, Air Quality, Environmental Management, and Cooperation with Society. Toyota introduce the concept of building cleaner and greener car by researching and developing hybrid vehicles that environmental friendly. 3. Has Toyota’s National Park project been a success? What indicators suggest that the project has had an impact?
Research by Toyota showed that the program has been successful. Toyota recently rated highest on dimensions such as “Leader in High MPG,” “Leader in Technology Development,” “Environmentally Friendly Vehicles,” and “Wins Environmental Awards” among leading automobile manufacturers in the world.
4. What future activities would you suggest for Toyota as it strives to improve its reputation?
Introducing hybrid vehicle models with modern designs. Developing green marketing through campaigns in order to encourage green consumption. Engaging more in social responsibility activities. Focusing sustainable development.