This website uses cookies to ensure you have the best experience. Learn more

Toyota Case Study

372 words - 2 pages

Phan Nguyen Thuy Trang 1132300348

MARKETING MANAGEMENT STUDY TOYOTA: BUILDING CLEANER, GREENER CARS

1. How does Toyota’s approach to social responsibility relate to the three concepts of social responsibility described in the text (profit responsibility, stakeholder responsibility, and social responsibility)? Profit responsibility: Several its car models became the best-selling passengers in the markets. According to the text, Toyota is the world’s largest automobile manufacturer nowadays, ranking eighth largest corporation by Fortune magazine. Stakeholder responsibility: Toyota values the improvement and respect for through business practices: setting ...view middle of the document...

For example, a $10 million Toyota USA Foundation use to support programs that focus on the environment, education, and safety. Since 1991 Toyota has contributed over $500 million to philanthropic programs in the United States. Toyota also pursuit an sustainable mobility due to its environmental vision. 2. How does Toyota’s view of sustainable mobility contribute to the company’s overall

Phan Nguyen Thuy Trang 1132300348 mission? To measure the sustainable mobility, Toyota developed a five-year Environmental Action Plan, including five key areas Energy and Climate Change, Recycling and Resource Management, Air Quality, Environmental Management, and Cooperation with Society. Toyota introduce the concept of building cleaner and greener car by researching and developing hybrid vehicles that environmental friendly. 3. Has Toyota’s National Park project been a success? What indicators suggest that the project has had an impact?

Research by Toyota showed that the program has been successful. Toyota recently rated highest on dimensions such as “Leader in High MPG,” “Leader in Technology Development,” “Environmentally Friendly Vehicles,” and “Wins Environmental Awards” among leading automobile manufacturers in the world.

4. What future activities would you suggest for Toyota as it strives to improve its reputation?

Introducing hybrid vehicle models with modern designs. Developing green marketing through campaigns in order to encourage green consumption. Engaging more in social responsibility activities. Focusing sustainable development.

Other Papers Like Toyota Case Study

Toyota Background Essay

1882 words - 8 pages in the company's formative years in Japan. By adhering Just-In-Time (JIT) manufacturing and Toyota Production System (TPS), Toyota emerges to be one of the world's largest automaker. The case details the globalization strategies adopted by one of the world's leading automobile majors, the Japan-based Toyota Motor Corporation (Toyota). It examines the company's evolution from being Japan's number one automaker to a formidable competitor in the

Toyota Tps Model Essay

1287 words - 6 pages Question: Where does the current routine for handling defective seats deviate from the principles of the Toyota Production System? Identify at least three deviations from the TPS Model associated with the problem prevention solving method? During seat installation, it was discovered that defected seats were being delivered by KFS Manufacturing. This resulted in a high level of cars being pulled from the assembly line and sent to an offline

Toyota

924 words - 4 pages About the company Toyota is a leading Japanese car manufacturing company and is the worlds 8 largest and the second in overall production of vehicles worldwide. Toyota Motor Corporation and its subsidiaries sold over 7.4 million passenger cars, trucks, and buses under the Toyota, Scion, Lexus, Daihatsu and Hino brands. The company manufactures vehicles in 27 countries and regions throughout the world and sells them in more than 170

5 Performence Objective of Toyota

2640 words - 11 pages . Balakrishnan R (2003) The Toyota Production System A Case Study of Creativity an[->2]d Innovation in Automotive Engineering System, Pages: 1-[->3]5 3. Biggart T B & Gargeya VB (2002) "Impact of JIT on inventory to sales ratios"[->4], Industrial Management & Data Systems, Volume 102 Issue 4, pp.197 – 20[->5]2 4. Cox A (1999) "Power, value and supply chain management", Supply Chai[->6]n Management: An International Journal, Volume 4 Issue 4

Toyota Hybrid Cars and Legal Issues

2686 words - 11 pages ://www.autoevolution.com/news/toyota-crowned-world-s-no-1-car-manufacturer-3439.html Bllom, L. (2010). Lauren Bllom’s Blog. Toyota, what took you so long? Retrieved 11/15/2010 from http://www.thebusinessethicsblog.com/toyota-what-took-you-so-long Caseforest.com (2010) Toyota hybrid. Retrieved 11/20/2010 from http://www.caseforest.com/case-study-Toyota-Hybrid.aspx Collier, R. (2006). Behind Toyota's hybrid revolution. Automaker's successful gamble with

Toyota the Rise of a Global Corporation

4635 words - 19 pages Toyota with a competitive advantage. The case study also describes the importance of concepts like reducing setup times, improving quality, and organization of the workplace and cordial relationships with suppliers. With the development of the Kanban System, transplant operations and by maintaining good distribution and customer relations, Toyota could expand internationally with their unique product strategy thus giving rise to one of the best

Toyota - Case Analysis

1140 words - 5 pages EMBA 558 – General Management & Strategy Case Analysis of “Toyota in 2009: The Origins and Evolution of the World’s Leading Automobile Manufacturer” Toyota has grown its production from 100,000 in 1947 to 9.3 million in 2008, making it the number one automobile maker in the world. The astounding growth is due largely to Toyota’s manufacturing system, which contrasts sharply with the conventional mass production system of GM and Ford

Toyota Prius Case

933 words - 4 pages When Toyota first introduced the Prius into the market, I am sure they faced several micro environmental factors that affected their ability to serve its customers. As the article pointed out, American’s have always been drawn to “vehicle size and horsepower” and “fuel sippers” were rarely seen on the roads. This would be a huge factor in the company’s confidence level as to whether the company should invest in these vehicles, or if they were

Toyota Production System Case

627 words - 3 pages a training problem, this should be addressed immediately. Additional emphasis needs to be focused on the reason for the delays in obtaining replacement parts from KFS once the source of the problem is identified in the Clinic or Overflow area. 3. The Toyota Production System principle is based on the assumption that true need will deviate from production planning and that problems will crop up. The Toyota Production System relies on two

Toyota Crisis Case

989 words - 4 pages has led to the major recall started in late 2007 leading to many deaths by early 2010. Denial of malfunctions and mismanagement has led to this crisis that put Toyota’s brand in a chronic stage. In the case of Toyota, even though media brought high crises alert to the consumer, “Corporate leaders failed to be transparent and Toyota's corporate leadership team failed to effectively deal with the acute crisis stage and dissipate the enormous

Toyota Recall

1227 words - 5 pages Toyoda, make a apologize for this case. Then, they try to repair the problem cars. After the company and supplier test, The Toyota supplier, CTS is already improve the pedals and will produce in next three months to supply new components to Toyota. Meanwhile, they will also repair the cars which have been sold. And they will stop to produce the eight types of problem cars. 5. Is the actions are right actions At first Toyota did not response the

Related Essays

Toyota Case Study

3095 words - 13 pages Toyota Case Study Executive Summary This research traces the internationalization of global manufacturing companies using known theories with focus on how one successful company has used finance, marketing and human resource management in helping it to internationalize its operations and product sales. In particular this research will use Toyota Motor Company as the case study of this research tracing how since its inception in the year 1937

Toyota Case Study

1753 words - 8 pages parts, which account for almost 60% of all defects.  It is clear that the problem should first be analyzed on the supplier side. KFS has been a very reliable supplier to date, so it can be assumed that the problems we are facing are not due to incompetence.  From the case information, it is evident that the problem began in March 1992 when Toyota began increasing the seat varieties from twelve to about thirty-three.  The problems will further

Toyota Essay

2332 words - 10 pages The case of Toyota recall By Daniel Opoku Abstract Purpose: the main purpose of this study is to find out about the recalls of Toyota vehicles which lead to the death of some innocent lives. The recall was due to unintended acceleration. Toyota ultimately recalled millions of its cars for floor mat issues, brake problems and "sticky" gas pedals. Methodology: Data was collected online, by the help of some selected search engines

Toyota Analysis

4907 words - 20 pages Case Study: Toyota’s Successful Strategy in Indonesia 3.8 Strategic M&A, Partnerships, Joint Ventures, and Alliances 3.9 Analysis of Financial Performance 4 RECOMMENDATIONS 5 APPENDICES 6 REFERENCES Analysis of Toyota Motor Corporation by Thembani Nkomo 1. TOYOTA CORPORATE OVERVIEW: Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and sale of passenger