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Tourism Policy Review Singapore

2432 words - 10 pages

GLOBAL DESTINATION COMPETITIVENESS
TOURISM POLICY REVIEW
SINGAPORE

CARAN MORE
13036630

ABSTRACT

The tourism management of Singapore has changed a lot over the period of time. The implementation of different policies and methods of promoting tourism in Singapore at domestic and international levels has brought the social and economical changes to the country. The issues of tourism development in Singapore need to be reviewed as they relate to the socio economic conditions of the country.  This policy review paper will look at the different tourism policies of Singapore after the independence of the ...view middle of the document...

In the early 70s promotion of tourism mainly depended on the development of gardens and modernized hotels (Chang & Yeoh, 1999). Singapore at the time was marketed as Instant Asia considering the population was of various ethnicities. Attractions around the time were also introduced keeping this concept in mind.

During the later part of the 80s the country saw a shift in its economic sector, which also caused a change in its tourism strategies. These changes were a result of the outputs of the previous policies and also the changes the economy in the country as well as all over the world. One of the major factors in these changes was the economic recession in 1985. This resulted in a drop of tourist arrivals in Singapore when the lowest arrival was recorded at 4.5% after the introduction of STPB ( Hornby & Fyfe, 1990). The year 83 saw the percentage dropping even lower at -3.5%. it became positive again in the following years but the rate of growth was slow. Domestic factors also played a key role in the refurbishment of the policies as the no. of hotel rooms were increasing because of the development of the infrastructure and because of the positive signs during the early years (Khan et al., 1990; Wong & Gan 1988). The decrease in the manufacturing sector and labor operations of Singapore were also contributors to this. Expansion of the tourism sector was not only necessary to resolve some of the problems but also had played a key role for employment in Singapore early on. The existing tourism product which Singapore was marketing included historical natural and cultural attractions that were now being replaced because of the modernization and industrial development. Due to this there was a lack of importance paid to maintain these sites. Later on heritage conservation was taken up in order to counter the growing industrialization. In 1984 there was a report that demanded the need to conserve Singapore’s cultural and oriental beauty. Many new policies were introduced in the Tourism Product Development Plan. in current times these tourism products have been evolved with the change in global trends. with the introduction of new products like formula one and casinos and new modern and integrated resorts Singapore is taking its tourism levels at new heights.

SINGAPORE’S ECONOMIC DEVELOPMENT POLICIES

Singapore developed a highly successful free market as a result of its open business policies. As it separated from Malaysia in 1965 it suffered with the set back of having lack of physical resources. In order to deal with this, the Singaporean government cultivated a policy which was more business, foreign investment and free market oriented in collaboration with the state directed investments in strategically owned government corporations. With authority over social controls the Singaporean government was considered as a capitalist. From the period of 1960’s to 1980’s, Singapore’s economic development was a result of the...

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